Publishers have perfected their pitches on how well they know their audience. But that doesn’t mean the coming year with Google’s deprecation of third-party cookies will be without road bumps. Media companies need to make difficult decisions about audience targeting strategies, identifier solutions, where to invest and who to partner with. Join Adweek at Publishing […]
The 2022 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change. Take part in unmatched networking, entertainment, and special events, and hear inspiring stories of growth, reinvention, and success from […]
The spectrum of time that occurs in concert with a disruption can showcase brand new, leapfrog-type insights which need to be captured. We’ve reached a moment in time where disruption is homeostasis. Whether it be geopolitical, macroeconomic, microeconomic, industry, health, financial or functional- an average day is one that features a brand new ‘once-in-a-lifetime’ occurrence […]
Mega-media mergers, sports on streaming, the measurement faceoff and buzzy, new ad-supported subscriptions. The digital entertainment world has been a flurry of ever-innovating change as more platforms enter the competitive streaming market—perhaps even brands themselves. On Nov. 10, Ad Age will host a state of the streaming industry, featuring conversations with media goliaths, niche streaming […]
The insights industry will unite November 14-16 in San Antonio, TX. Join hundreds of market research and consumer insights executives as they connect, networking and learn what's new and next in research practices. BOOK A DEMO
The collective economic mood is dreary. With inflation, war, supply chain disruptions, and the likelihood of recession looming over us, many retailers and consumers alike are overwhelmed with uncertainty. But if there's time to worry, there's time to plan for success—even in an economic downturn. As budgets tighten, the great marketers will separate themselves […]
Innovation is in the DNA of political campaigns. And the stakes couldn’t be higher for political organizations right now. At Campaigns & Elections’ CampaignTech Innovation Summit, the visionaries shaping the most innovative and effective digital campaigns in the world will converge for a day of unparalleled workshops, roundtables, keynotes, fireside chats, panel discussions and networking. […]
We live in a dynamic time of perpetual disruption. Success in this new age requires brands and agencies to be nimble and embrace the need to constantly iterate and adapt their organizational design, talent development, technologies, and go-to-market strategies. Join us at 4A’s Decisions 2023 for 2 days of learning and exploring ways that agencies […]
In a turbulent macro–economic environment, how do you maintain and even accelerate growth and revenue? Strong data leadership is critical. It’s never been more important to have unparalleled data to paint the full picture of your customers and prospects. Rich, real-time data enhances your understanding of the whole person, improves the precision of your predictive […]
Schedule a time to meet us at the event Feb 7-12! Book now
Summary: Keeping up with your competitors is outdated. In 2023, brands that thrive will focus on keeping pace with consumers and meeting their dynamic expectations. That means easily identifying and connecting with your target audiences with insightful stories and rich “characters” based on who your customers truly are and what matters to them today. The […]
Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course might be the case. But why are these insights not actioned? There is a disconnect between people who are utilizing the insight and those providing insights. We discuss how best to […]
Data is Key to Finding New Clients Who are Ready to Invest Compared to just last month, more Americans are now ready to spend and to save.* These insights drawn from real-time data are key to devise strategic campaigns to attract new clients or increase the value of existing clients’ portfolios. With rich, robust real-time […]
Schedule a time to meet us at the event March 6-8! Book now
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Brands are demanding more from their agency partners than ever before. With their budgets in flux, agencies need to connect their efforts more directly with client needs by adding value in the technology they manage, the data they use and the services they offer. In economic uncertainty, rich, real-time consumer intelligence is critical. Discover the secret […]
The Reed Awards & Conference is the ultimate event for campaign professionals. For two days the very best political campaign professionals from across the world converge in one city for the Reeds. It’s an opportunity to reconnect, forge new relationships, dive into key issues affecting the industry, and celebrate the best campaign work from the […]
Enjoy conversations on retail brand marketing, retail trends, consumer-centric omnichannel marketing, DTC and more! REGISTER
The 2023 ANA Masters of Data & Technology Conference is designed to help today's marketers tackle these and other critical issues. At this three-day event, you'll hear case studies and firsthand experiences from senior level marketers and industry experts at today's top brands on how they took on data and technology challenges and drove growth for their brands, […]
Politics is a relationship business. Pollies ‘23 is designed to bring our community together to reconnect, ready ourselves for the new challenges ahead, and discussed lessons learned form the 2022 midterms. As The Political Consulting Event of the Year, the Pollies is your best opportunity to grow your skills and expand your network. No other […]
Personal health is paramount in the minds of today's consumers, and how brands communicate within this space has become increasingly important. Gather with industry peers, thought leaders, marketers at health and wellness—and adjacent—brands and tech innovators as we discuss how to drive relevance, grow connections and build trust and loyalty to foster success in this […]
Gather and connect in-person with 100's of your senior-level peers Receive reimbursement for travel + complimentary luxury accommodations Enjoy five exclusive networking events throughout the summit with all-inclusive gourmet catering and drinks provided Experience an unbeatable lineup of 30+ speakers selected by your industry peers Register!
The 2023 ANA Brand Masters Conference, presented by Walmart Connect, celebrates the ANA Growth Agenda's focus on Brand, Creativity, and Media, including the key areas of Brand Management, Brand Purpose, Brands for Humans, and Brand Activation, which focus on building brands, driving innovative experiences, and leveraging media as the brand's centerpiece for growth. REGISTER
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While mixed economic signals continue to challenge the industry, there’s still agencies experiencing tremendous growth. Over the course of 2 jam-packed days, 60 industry innovators in 30 sessions will share how they’re innovating to future-proof their shops and generate new revenue growth. REGISTER
Today’s consumers care about issues much bigger than themselves. From socially conscious customers who renounce brands over political stances to eco-conscious shoppers willing to pay more for sustainable products, consumers have signaled the importance of tying their purchases to their values. Instead of ignoring these shifting preferences, winning brands are weaving purpose into their brand […]
It’s a crowded marketing ecosphere, with more products and platforms to reach customers than marketers could ever dream possible. So how do modern brands reach their intended audiences with calculated precision? Whether baby boomer, Gen X, millennial or Gen Z, modern brands are deepening their relationships through incrementality-based multichannel direct marketing engagement. Learn more about […]
The 2023 ANA Advancements in Measurement Conference focuses on the accelerating forces of change in the industry and the revolutionary techniques marketers are using as a result. The dynamic speaker lineup features marketers and researchers who are not afraid to think outside the box and deploy new, advanced tools and solutions that drive their business forward. […]
Insights leaders from the world’s biggest brands take center stage for three days of boundless learning, networking and sharing. Join us to discuss anything from DIY market research, leadership and teams to customer innovation, technology, such as using AI, methods + more. REGISTER
Hear from Part and Sum CEO and founder Jim Babb, along with Resonate, for a look at how their partnership accelerated the campaign’s speed to insight. You’ll find out: How to fill in data gaps from social platforms using key differentiators Tips to use human-powered insights to better align on creative and messaging Strategies to […]