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December 2020

Resonate’s Lunch and Learn Series: Dig into Real-Time Insights

December 10, 2020 @ 12:00 pm - December 15, 2020 @ 1:00 pm
Your Desk

Real-time audience data can help you keep up with evolving media and entertainment consumption habits. We’d love to show you how our easy-to-use platform can deepen your audience understanding with actionable insights to help you drive higher audience value for your brand and advertisers. So we’re offering you a $20 GrubHub gift card so you can sit back and enjoy lunch while we take you on a tour of our AI-powered Resonate Ignite Platform. In these interactive sessions, we’ll share…

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January 2021

ADWEEK Outlook 2021: The Year Ahead in Marketing and Media

January 26 @ 8:00 am - January 28 @ 5:00 pm
Your Desk

Three Ways Fresh Data Can Make or Break Your 2021  Wednesday, January 27 | 11:45-12:05pm ET Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising. Resonate CMO Ericka Podesta McCoy shares three real-world use cases of growth driven by relevant data and deep, AI-driven human understanding. In times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure. REGISTER NOW

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Digiday Brand Summit

January 27 @ 8:00 am - January 29 @ 5:00 pm
Your Desk

Three Ways Fresh Data Will Make or Break Your 2021 @ 1:20 pm Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising. Tim Hyzdu, Resonate Executive Director, Insights and Analytics shares how in times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure. About Digiday Brand Summit LIVE Brands have been…

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ANA’s Data & Direct Marketing Half Day Virtual Conference: FOUR WAYS FRESH DATA CAN MAKE OR BREAK YOUR 2021

January 28 @ 11:00 am - 2:00 pm
Your Desk

FOUR WAYS FRESH DATA CAN MAKE OR BREAK YOUR 2021 @ 11:10am - 11:45am Consumers underwent a stunning pace of change in 2020 and 2021 looks equally uncertain, making the freshest consumer data a crucial ingredient to success. Resonate CMO Ericka Podesta McCoy shares four real-world use cases that drive growth through using relevant data and deep, AI-driven human understanding. In times of unpredictability, arming yourself with intimately granular consumer data – in real-time and at scale – is everything when it comes to success or failure in brand marketing.…

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[Webinar] 2021 State of OTT + Actionable Audience Insights

January 28 @ 1:00 pm - 2:00 pm
Your Desk

2020 was a big year for OTT. But what does 2021 hold in store? With more people staying at home, understanding the present and future of streaming is crucial for advertisers. Join Resonate OTT experts Ericka Podesta McCoy, CMO, and SVP Agency Jonathan Ricard for a roundtable discussion including Joseph Naylor, Senior Director - Product, Data & Advertising Technologies at Cox Media Group. We’ll share insights from the Ignite Platform™ and real-world use cases that uncover a granular understanding of OTT consumer behavior, advertiser…

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February 2021

The Advocacy Conference Sponsored by the Public Affairs Council (PAC)

February 2 @ 1:00 pm - February 5 @ 5:00 pm
Your Desk

Resonate is excited to be a premier sponsor of the Public Affairs Council's Advocacy Conference for anyone managing a government relations function, engaging stakeholders and seeking to advance public policy as a new administration takes shape. Participants will learn best practices in grassroots, communications and lobbying strategy from the profession’s top experts. REGISTER NOW  

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AdAge Webinar: Disruption-Proof Data: 4 Ways to Drive Agency Growth

February 18 @ 1:00 pm - 2:00 pm
Your Desk

Agencies continue to face a stunning pace of change in 2021. Executives are reporting comeback signs, but business will never be as usual. A future of smaller, smarter agency teams integrated with technology will rearchitect a more successful, sustainable agency business model. Fresh, deep, and actionable consumer data is the foundation agencies need to grow and stay resilient in the face of disruption. Real-time insights are crucial to keeping up with the shifting attitudes, values, behaviors, and media diet of consumers. Everything from…

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The National Conference Sponsored by the Public Affairs Council (PAC)

February 23 @ 8:00 am - February 26 @ 5:00 pm
Your Desk

Resonate is excited to be a sponsor of the Public Affairs Council's 2021 National Conference. The National PAC Conference is the foremost event for public affairs professionals seeking unparalleled learning and countless new connections in the PAC industry. It combines essential skills training with cutting-edge sessions on fundraising, political strategy, communications and compliance. Register now to join us there! REGISTER NOW

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Digiday Publishing Summit

February 24 @ 8:00 am - February 26 @ 5:00 pm
Your Desk

Maximizing Audience Revenue with Data-Driven Storytelling February 25 @ 12:30pm ET – 12:45pm ET  Effective storytelling requires a deep understanding of audience behavior at the program or platform level. But how can publishers adapt to emerging distribution channels and keep up with what viewers are watching and connecting with? Real-time, granular data.  A&E needed to understand their audience on a deeper level and provide advertisers with individual-level insights to inform storytelling and distribution. In the AI-driven Resonate Ignite Platform™, they tapped into deep,…

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AdWeek Webinar: What Ignites Brand Loyalty Today? Three Things You Need for a Unified View of Your Customer

February 25 @ 1:00 pm - 2:00 pm
Your Desk

Personal values, lifestyle and digital footprint may seem like different aspects of segmentation, but working together they form an intimate, 360-degree view of the consumer. People continue to face a stunning pace of societal change in 2021 and a unified view of fresh consumer data (emphasis on fresh) is critical to driving brand loyalty amid disruption. Hear from consumer intelligence experts from Resonate about uniting values, lifestyle and digital footprint into insights to ignite brand loyalty. You’ll find out: Why…

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March 2021

Groceryshop Spring Meetup

March 9 @ 12:30 pm - March 11 @ 3:15 pm
Your Desk

Groceryshop Spring Meetup takes place on March 9-11, 2021 (Tue-Thurs) from 9:30 am-12:15 pm PT (12:30 pm-3:15 pm ET). You can choose the slots you’re available during these times to join about 3-4 hours of meetings and participate in Tabletalks. Meet us there! Register Now About Groceryshop Spring Meetup Groceryshop Spring Meetup is a proven and productive way to connect online with the people you know and meet the people you don’t--in a fun, friendly and open environment. Plus, it’s incredibly…

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C&E Webinar: Using Real-Time Data to Engage and Persuade Customers, Advocates, and Policy Influencers

March 23 @ 11:00 am - 12:00 pm

In an advocacy landscape that’s rocky and unpredictable at best, you need less talk about “precedence” and more data-driven tools to spark support for your cause. Join Resonate for an insights-packed discussion on what it takes to ignite action in 2021. In this webinar, you’ll learn: The key to navigating the rising demand for corporate civic responsibility How to ensure your audience data is as current and reliable as possible How advocacy campaigns can leverage fresh data to mobilize bipartisan…

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2021 Bank Marketers Playbook: Fresh Consumer Data to Make or Break Your 2021

March 23 @ 1:00 pm - 2:00 pm
Your Desk

Banking is in constant disruption. We’re living in a world that is digitizing even faster than we could have anticipated pre-2020. And your ability as a marketer to respond to that disruption with fresh consumer data is critical to ignite your 2021 strategy. Join Dan Womack, a head of market insights within the banking industry, and Resonate financial services expert Rose Elam for a roundtable discussion on March 23, 2021 at 1 pm ET. You’ll walk away with actionable steps to harness AI-driven insights and to crush your goals. Plus, you’ll learn: How marketing and analytics tech drives real-time consumer understanding and omnichannel activation How…

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April 2021

CONNECT CMO Virtual Summit

April 5 @ 8:00 am - April 9 @ 5:00 pm

ABOUT CONNECT CMO VIRTUAL SUMMIT CONNECT CMO Virtual Summit is the digital counterpart to the invitation-only summit for marketing executives. CONNECT CMO bridges you to the most efficient solutions and information for your crowning priorities. Register Now

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[Webinar] Guiding Anxious Marketers Into a Post-Cookie World

April 8 @ 1:00 pm - 2:00 pm
Your Desk

January 2022 is looming as the date of the customer data apocalypse when Google removes third-party cookies from its Chrome browser. And, with less than a year to go until C-day, marketers are desperate to find answers on what’s next. Fortunately for you, Resonate has a plan. On April 8, Chief Technology Officer Tom Craig will lead an in-depth discussion on the best strategies to navigate these uncharted waters, including the company's dual-path approach using universal identifiers, proprietary datasets, and…

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2021 ANA Data & Analytics Conference

April 13 @ 8:00 am - April 14 @ 5:00 pm
Your Desk

The data and analytics industry continues to evolve as brands and solution providers strive to find ways to get the most value out of increasingly enormous volumes of data. At the ANA Data & Analytics Conference, leading marketers, data providers, and industry experts will showcase how they are using data and analytics to increase personalization, build brand loyalty, deliver a better overall customer experience, and drive overall brand growth. This two-day event offers content for data-inspired marketers and every member…

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Pitching New Business with Disruption-Proof Data

April 15 @ 1:00 pm - 2:00 pm
Your Desk

What’s next for agencies as they look to win new business? Our entire world, and our clients’ and their customers’ worlds, too, are still disrupted from business as usual. That's why clients and prospective partners are looking to you for  “disruption-proof” data, dialing into real-time consumer intelligence on a deep, emotional level. In this webcast, you’ll learn how to: Stand out among the crowded agency space by offering much more than stale, cardboard personas. Deliver your clients a 360-degree view…

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Modern Retail Summit

April 21 @ 8:00 am - April 23 @ 5:00 pm
Your Desk

Digiday Modern Retail Summit: Consumer, Disrupted. State of the Retail Consumer 2021 April 22, 2021 1:40 – 2:00 PM ET  Anxious purchases and newfound hobbies. Dramatic increases in online shopping across the generations. So much athleisure. 2020 was a year of constant upheaval as consumer habits changed overnight. So, as more Americans are vaccinated each day, what will getting back to normal look like in the retail industry? What will stay changed, perhaps for the better?   Who is the disrupted consumer and…

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May 2021

AAPC’s Beyond Stereotypes: A Deep Dive into the Latino Vote

May 6 @ 1:00 pm - 4:00 pm
Your Desk

Latino voters make up a key voting demographic in the United States, and yet there are many stereotypes and misconceptions about this increasingly large and diverse share of the electorate. Join Resonate at 3:15 p.m. EDT as we break down the myths surrounding this voter bloc and dive into the data to show you where and how to best connect with diverse constituent groups. REGISTER

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ANA Data and Direct Marketing Committee Meeting

May 13 @ 11:00 am - 1:00 pm
Your Desk

Future-Proof Your Customer Data for a Post-Cookie World  May 13, 2021 11:00 am-1:00 pm ET For years, cookies have empowered brands and agencies with critical behavioral insights on consumers. But when the cookie crumbles in January 2022, what does that mean for your ability to understand and reach your target audience?  Consumer privacy has always been a top priority for Resonate and, now, by adapting our machine learning infrastructure to take advantage of Universal Identifiers, marketers can ensure that their 360-degree view of consumers will remain strong. What seems like doomsday will actually prove to be an opportunity for stronger-than-ever-before insights. …

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CAMPAIGNTECH AT HOME

May 18 @ 10:00 am - May 20 @ 3:00 pm
Your Desk

Join Resonate at 11:30am EST on May 19 for the agenda-setting political campaign technology conference, CampaignTech at Home. The biggest names in digital campaigning will put the spotlight on the digital strategies, tactics and tools campaigns need to win. REGISTER HERE

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June 2021

TMRE

June 7 @ 8:00 am - June 10 @ 5:00 pm
Your Desk

Pandemic to Privacy: Strengthening Consumer Understanding With AI-Powered Data You’re facing challenges as a marketer. Externally, you’ve been on a pandemic roller coaster only to find yourself staring down the demise of cookies in 2022. Internally, you’re trying to unify, enrich, and segment your customer data, and reach new consumers who reflect your customers. You’re measured on your ability to engage existing customers and acquire new ones. But, how do you do that in a disrupted landscape? To drive engagement,…

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[Webinar] Throw Out Stale Segments and Say Hello to an AI-Driven Future

June 16 @ 1:00 pm - 2:00 pm
Your Desk

Two 35-year-old millennial moms stand before a brand. Are they the same?  If you’re using flat segments, yes. But, if your data is powered with dynamic, AI-driven insights to reveal a holistic picture of your consumers as humans, no. One woman is a suburbanite who utilizes online grocery orders and views family time as the best part of the day. The other is a city dweller who works full-time, values excitement, was recently vaccinated, and can't wait to resume travel.…

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August 2021

2021 ANA Brand Activation & Creativity Conference presented by TikTok

August 10 @ 8:00 am - August 12 @ 5:00 pm
Your Desk

3 Secrets to Spark Brand Activation that Resonates  It’s said that marketing is an art and a science – A delicate balance of right brain innovation, out-of-the-box thinking, and sky-high ideation and left brain for data analysis, deriving insights, and crafting strategy.  When they meet, audiences are moved.  Your ability to access, understand and activate data holds the secret to spark more compelling and effective brand activations across all channels. Learn how the Resonate Ignite Platform™ delivers dynamic, deep consumer privacy-safe data to fuel creativity and spark innovation, through AI-driven consumer insight.   About the Conference August 10-12, 2021 | In-Person and Virtual The third in a year-long series of three virtual and in-person events that cover the most important…

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2021 ANA Masters of Data and Technology Conference

August 16 @ 8:00 am - August 18 @ 5:00 pm

About 2021 ANA Masters of Data and Technology Conference At the ANA's Masters of Data and Technology Conference, you'll hear first-hand from C-suite leaders at top brands on how data and technology is transforming their companies as well as the pain points and missed opportunities they have encountered throughout their journey. Attendees will take away valuable insights on how these industry leaders have succeeded and addressed the many challenges they faced, and how they leveraged their marketing technologies, data, talent,…

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September 2021

4A’s StratFest

September 14 @ 8:00 am - 11:00 am
Your Desk

About 4A's StratFest Consumer journeys reinvented. Behaviors and habits changed. Brand relationships reconsidered. The pandemic has changed almost everything. But humans themselves have not changed, they are just adapting and the same will be true for the craft of planners. As brands find themselves in uncharted territories, the role and value of a planner’s skills have never been more essential. Planners will be the ones to help brands pivot from short-term survival to long-term reinvention as they rebuild their foundation…

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AdWeek Webinar – Drive Growth Through Values-Driven Multicultural Microsegmentation: Target with Greater Nuance

September 23 @ 1:00 pm - 2:00 pm
Your Desk

As the latest 2020 census information confirms, the U.S. is more multicultural than ever. The microsegments you speak to each time you launch a campaign are more diverse and more nuanced than anywhere else in the world. And it makes understanding the values of these audiences more critical. And as a marketer, it also makes your job one of constant learning and evolution. Hear from Resonate CMO Ericka McCoy on why multicultural microsegmentation requires you to take a more human…

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Digiday Publishing Summit

September 27 @ 8:00 am - September 29 @ 5:00 pm
Your Desk

Nearly a year and a half after the mass spread of Covid-19, media leadership faces a new set of challenges associated with the aftermath: advertising levels are slowly returning, they have a new swath of paying customers with crucial insights to understand, all while those signals to get a better picture of who they are — and what they want from their news organizations — are forced to change too. Join us in the beautiful backdrop of Miami to hear…

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October 2021

2021 ANA Masters of Marketing Conference

October 5 @ 8:00 am - October 8 @ 5:00 pm

About 2021 ANA Masters of Marketing Conference As the marketing and advertising industry continues to battle the complex challenges of the last year, the 2021 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies that CMOs from leading brands implemented to adapt to today's evolving customer needs. These growth champions will share their stories of success based on the ANA Growth Agenda and the theme, "Force for Good. Force for Growth." Register Now

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ANNUAL POLLIE CONFERENCE

October 19 @ 8:00 am - October 21 @ 5:00 pm
Las Vegas NV United States + Google Map

The 2021 Pollie Conference will take place on October 19-21, 2021 both live at Caesars Palace in Las Vegas, NV and online. Stay tuned for registration information! Register Now

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