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May 2020

[Webinar] Understanding Voter Sentiment and its Impact on the Polls

May 12 @ 1:00 pm - 2:00 pm
Your Desk

May 12, 2020 | 1:00 – 2:00pm EDT Using results from the largest standalone National Consumer Study specific to constituent sentiment surrounding COVID-19, Resonate analyzed how voter sentiment and perception is shifting in real time. Will these shifts have an effect on the polls this election season? Will some voters change their opinions based on the government’s response? Join Resonate’s Director of Research, Brent Waddington, for a deeper look into the data along with the Editor and Publisher of Inside…

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[Webinar]: What Media Companies Need to Know About Changing Consumer Behavior

May 13 @ 1:00 pm - 2:00 pm
Your Desk

COVID-19 has disrupted publishers’ and media companies’ strategies around customer base and ad sales. With A.I. and continuous consumer research, you gain access to real-time insights to help you capture a market that is changing daily. Join Digiday and Resonate’s CMO, Ericka McCoy, on May 13 at 1:00 p.m. ET for a webinar, What Media Companies Need to Know About Engaging with Consumers in a Time of Crisis. You’ll learn: How publishers and media companies can drive revenue in times…

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[Webinar] Reopening America: Tracking Data on Where U.S. Consumers Stand Today

May 28 @ 2:00 pm - 3:00 pm
Your Desk

In 2020, a whirlwind of change gripped the U.S. consumer. Lockdowns. Stay-at-home orders. Business closures. Life screeched to a halt. And, now, we grapple with the uncertainty of reopening the American economy. What does this mean for you? How should you communicate with an audience that isn't sure what’s next? Resonate is the only consumer data and intelligence company closely tracking real-time data on the current state of American adult consumer sentiment. We’re actively collecting and analyzing survey results to measure anxiety, behaviors and motivations around the coronavirus…

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June 2020

[Webinar] Retail During Reopening: Who is Ready to Buy, Where Will They Do It and How Will You Need to Engage with Them?

June 4 @ 2:00 pm - 3:00 pm
Your Desk

From small business to big box stores, the U.S. retail economy during the COVID-19 crisis has shifted to online shopping, curbside pickup and marketing geared towards the at-home life. Now, as we look to reopen, retail brands need Resonate’s one of a kind, continuously updated consumer sentiment data to stay relevant. A few weeks old is behind the curve. Join Resonate Chief Revenue Officer Jason Schnieder for a dive into real-time, AI-driven consumer intelligence on behavior in the retail market during the COVID-19 crisis. We’ll dive into the most up-to-date insights from…

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[Virtual Event] Mirren Live

June 10 @ 8:00 am - 5:00 pm
Your Desk

Are you stay on top of emerging consumer trends? If not, you could be stunting business growth of your clients without even realizing it.   Join Resonate’s SVP of Agency, Jonathan Ricard, for an informative session, Arm Your New Business Engine: New Insight Into the Breaking Consumer Trends, at the Mirren Live virtual event series on Wednesday, June 10 at 10:30 a.m. ET. He’ll bring to light data on shifting consumer attitudes, motivations and trends. You’ll leave the presentation with consumer insights that will improve your ability to win new business and help your clients grow.   REGISTER TODAY

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[Webinar] Reopening America: Up-to-the-Moment U.S. Voter Sentiment During the Pandemic

June 10 @ 2:00 pm - 3:00 pm
Your Desk

In 2020, a whirlwind of change has gripped the U.S. voter. From the coronavirus pandemic to racial tensions, voter sentiment has been shifting rapidly. What does this mean for campaigns? How should you communicate with voters that aren’t sure what’s coming next? Join Resonate’s Brent Waddington, Director of Research, for a deep dive into our insight-packed Wave 3 report, Reopening America: Up-to-the-Moment U.S. Voter Sentiment During the Pandemic and access vital survey points across March, April and May data. REGISTER…

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[Webinar] What Does the Return of Sports Mean to Fans, and How Will They Engage?

June 18 @ 1:00 pm - 2:00 pm
Your Desk

For many in the United States, the COVID-19 pandemic hit home when sporting events such as March Madness, MLB, the NBA and others were cancelled or postponed. Now, with America reopening, questions are arising about what the future of sports will look like in the midst of a global pandemic. Resonate is the only company tracking real-time AI-driven data on the current state of U.S. consumer sentiment surrounding their attitudes towards the return of sports, engagement with live events, sports…

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TMRE Digital Week: Pandemics, Reopening and Protests: Tracking AI-Driven Data on Where Your Customers Stand Today

June 24 @ 3:00 pm - 4:00 pm
Your Desk

In 2020, a whirlwind of change has gripped the U.S. consumer. Coronavirus. Stay-at-home orders. Mass Protests, Business closures and then reopening. Life this year has been unpredictable, to say the least. What does this mean for you and your business? How should you communicate with an audience that’s undergoing cultural change and isn't sure what’s next? Resonate is the only consumer data and intelligence company closely tracking real-time data on the current state of American adult consumer sentiment. We’re actively…

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ANA Webinar: REOPENING AMERICA: TRACKING DATA ON WHERE U.S. CONSUMERS STAND TODAY

June 30 @ 11:00 am - 2:00 pm
Your Desk

In 2020, a whirlwind of change gripped the U.S. consumer. Lockdowns. Stay-at-home orders. Business closures. Life screeched to a halt. And, now, we grapple with the uncertainty of reopening the American economy. What does this mean for you? How should you communicate with an audience that isn't sure what’s next? Resonate is the only consumer data and intelligence company closely tracking real-time data on the current state of American adult consumer sentiment. We’re actively collecting and analyzing survey results to…

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July 2020

[Virtual Conference] CampaignTech at Home

July 1 @ 10:30 am - 5:00 pm
Your Desk

Tune in to hear Resonate on July 1, 10:30 a.m. ET. Online outreach is more important than ever and CampaignTech is bringing the biggest names in digital campaigns directly to your home for a 2-week virtual conference. REGISTER NOW

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Mirren Live – The New Consumer Activist: What This Means for Your Client’s Brand

July 15 @ 11:45 am - 12:45 pm
Your Desk

We’re witnessing a groundswell of new activism. As concerns over social issues take shape, and evolve over time, massive numbers of our population are uniting and finding their voice to bring about meaningful change. This will directly impact how brands need to respond. Consumers are clear they want the values of brands to align with their own. In this session, Jonathan Ricard will reveal insight into this influential new mindset sweeping the country – arming you to uncover more relevant…

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[Webinar] Throw Your Playbook Out the Window – How To Win in 2020

July 15 @ 2:00 pm - 3:00 pm
Your Desk

Target and reach voters based on who they are today and who they will be tomorrow. The coronavirus pandemic has impacted life in the United States in ways that we could never have imagined back in January 2020. And, the American voter psyche has been affected in a manner that’s rarely seen in a lifetime. The only thing that’s certain is the uncertainty that lies ahead in the months leading up to November. Nimble campaigns who can capture rapidly evolving…

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[Webinar] Toilet Paper to Tequila: Tracking CPG Consumption in the New Normal

July 16 @ 2:00 pm - 3:00 pm
Your Desk

First, there was the great toilet paper shortage. Then, sourdough mania led to a run on yeast and now we’re facing food supply fears. Let’s not get started on at-home alcohol consumption.  There’s no doubt the COVID-19 pandemic has drastically altered the way consumers shop. But, as America reopens, which habits will change in unprecedented ways and what does this mean for consumer-packaged goods and channels of distribution? With each breaking news story, market preferences swing wildly and consumer data…

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August 2020

[Webinar] How to Turn Your Teams Into Strategic Advisors with Better Consumer Insight

August 11 @ 11:00 am - 12:00 pm
Your Desk

This special webinar will be led by Jonathan Ricard, head of the agency practice at Resonate. It is particularly geared for senior management and your senior leads in strategy, data, insights and research. In this session, he will address how to empower your teams with more effective consumer insight that is powered by AI-driven data and research. Ultimately, the goal is to provide work that is more effective and achieves better results for your clients – and agency. Register Now

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[Webinar] Keeping up with the Consumer: How Brands Can Take an Authentic Stand

August 20 @ 2:00 pm - 3:00 pm
Your Desk

2020 has been a year of unrest, a tsunami of change for consumers. In many ways, this presents opportunities for brands to connect more deeply with their customers and prospects. So, how does a brand identify the evolving and changing needs of their target segments? And how can a brand take an authentic stand on a relevant issue without appearing tone-deaf or alienating their customers and prospects? Join Resonate Chief Marketing Officer, Ericka McCoy, and Senior Solutions Engineers, Tim Hyzdu and Geoff Hoellen, for an interactive discussion…

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Digiday Brand Summit

August 26 @ 8:00 am - August 28 @ 5:00 pm
Your Desk

Brand marketers have had quite the tumultuous year. From having to scratch their content calendars due to the coronavirus, to supporting and participating in the Black Lives Matter movement, brands have had to show up in ways they hadn’t planned for. In only six months time, brand marketing has been totally flipped on its head. Now, marketers are yet again shifting their strategies as the political, social and technological environment changes around them -- as well as reconsidering the way…

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September 2020

4A’s StratFest 2020

September 16 @ 8:00 am - 5:00 pm
Your Desk

In a time where markets and culture can change in an instant and speed is a competitive advantage, the strategy practice finds itself caught between the competing demands of ever-expanding remits, the need for even deeper understanding, and shrinking deadlines. The COVID-19 crisis has shown just how quickly and dramatically situations can change. At StratFest 2020, we’ll explore how strategists need to rethink the craft to both lead and deliver impact at speed.

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[Webinar] Targeting to Win: 7 Segments You Need to Understand to Win in November

September 17 @ 11:00 am - 12:00 pm
Your Desk

You have two months left to hone in on persuadable voters, cement your place with party devotees and lock in a win on November 3. But, voter segments are shifting daily and you need real-time voter intelligence to gain an edge this campaign season. Join Resonate in conversation with Campaigns & Elections on September 17 at 11:00 a.m. EST for a complimentary webinar to help you navigate the remaining 60 days, Targeting to Win: 7 Segments You Need to Understand to Win the Election. Resonate’s Director of…

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2020 ANA Media and Measurement

September 23 @ 8:00 am - September 24 @ 5:00 pm
Your Desk

Join Resonate as at the nation's premier data and measurement conference to tap into real-time insights, case studies, consumer trends and the real-time, actionable consumer intelligence you need to win in Q4 2020 and through an uncertain 2021. The media landscape is changing at the speed of light. If you’re committed to keeping up, you won’t want to miss 2020 ANA Media and Measurement, September 23-24. “E-meet” us for a virtual demo, and prepare to be floored. Register Now

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[Webinar] Targeting to Win: Understanding the 2020 Voter Landscape

September 23 @ 2:00 pm - 3:00 pm
Your Desk

You have two months left to hone in on persuadable voters, cement your place with party devotees and lock in a win on November 3. But, voter segments are shifting daily and you need real-time voter intelligence to gain an edge this campaign season. Join Resonate for a complimentary webinar to help you navigate the remaining 60 days, Targeting to Win: Understanding the 2020 Voter Landscape. Resonate’s Director of Data Science, Dan Scantlebury, Ph.D., and Director of Research & Operations,…

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[Webinar with American Banker] Spending, saving and social distancing: How to grow financial services business now

September 30 @ 2:00 pm - 3:00 pm
Your Desk

Join Resonate data science experts Ericka McCoy, CMO; SE REP and Financial Services vertical experts Steve Touhill and Shiva Sharif for a webinar that will share key insights that financial services brands can operationalize right now to boost their competitiveness in uncertain times. You’ll learn: How is the credit card market undergoing change from the consumer up? What behavioral trends will drive continued disruption in this market moving into 2021? How AI-driven consumer insights can mitigate the growing risk of liquidity crises for banks. How to…

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October 2020

[TMRE Virtual] An AI-Guided Deep Dive on the Values and Psyche of American Consumers

October 5 @ 1:47 pm - 2:22 pm
Your Desk

Join Resonate AI expert Ericka Podesta McCoy, CMO for a session that will take a deep dive on the American psyche, showing how brands can best understand, manage and even thrive in a market where consumers values are both more fluid – and more important – than ever. You’ll learn: Up to the minute insights from the largest National Consumer Study on COVID-19 consumer sentiment - and how to put them into action How consumer behavior is evolving as a result of the changes brought on in…

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[Virtual Event] Forrester Data Strategy and Insights

October 13 @ 8:00 am - October 15 @ 5:00 pm
Your Desk

Join more than 20 Forrester analysts, numerous industry speakers, and more than 500 data and analytics practitioners for two days at Data Strategy & Insights North America, October 13-15, 2020. Data Strategy & Insights provides the thought leadership, strategic direction, and networking opportunities you need to shape your data, analytics, and AI strategy for the decade ahead. This is the event where data and analytics leaders can learn how to transform their organizations into insight-driven businesses. Register Now

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[Webinar] More Effective Multicultural Insights: Accelerate Your Segmentation Through Cultural Nuances and Sensitivities

October 13 @ 1:00 pm - 2:00 pm
Your Desk

Now more than ever, clients look to their agencies for strategic leadership on engaging multicultural audiences. That means understanding and reaching all of the various segments that make up this increasingly important and evolving market. Teams cross-agency need to understand cultural nuances and sensitivities—and how the agency can leverage this to drive growth. Join Angela Rodriguez, VP of strategic insights at top multicultural agency Alma, and Ericka McCoy, CMO of Resonate, for an in-depth look at creating more impactful multicultural…

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[Webinar] Election Countdown: Engaging the Audiences You Need to Win

October 15 @ 11:00 am - 12:00 pm
Your Desk

With less than one month left, now is the time to put the rubber to the road. Join Resonate and Campaigns & Elections on October 15 at 11am EST for Election Countdown: Engaging the Audiences You Need to Win. Resonate’s voter insights specialists will discuss the latest insights on the American electorate, as well as data-driven analysis surrounding the debates. We’ll get into how real-time voter data, hyper-relevant personalization and targeted digital media could be the tipping point for winning…

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Digiday Modern Retail Summit

October 19 @ 8:00 am - October 21 @ 5:00 pm
Your Desk

Leveraging A.I. to Stay Attuned to the Pulse of Today's Retail Consumer The retail landscape was one of the most disrupted segments of the American economy in 2020. Consumer behavior is changing rapidly and going to market with 1st or 3rd party data that is just a few weeks old is too far behind the curve to stay relevant. A.I. driven segmentation has uncovered profound shifts in retail consumer values. In this session, we share what we’ve learned and how…

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[Webinar] The Shifting Values and Psyche of American Consumers: An AI-Driven Deep Dive

October 20 @ 1:00 pm - 2:00 pm
Your Desk

Profound changes in 2020, from pandemic to the political, have driven change in consumer value systems that were unthinkable just one year ago. From the novel coronavirus, to protests around the country and the worst American job market since the Great Depression, consumers are being beaten by a continual parade of uncertainty and surprise. How can a brand keep up—let alone thrive—when consumers’ anxiety levels swing daily? Join Resonate CMO Ericka Podesta McCoy for a a deep dive on the…

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[Virtual Event] Mirren Executive Leadership Summit

October 21 @ 8:00 am - October 22 @ 5:00 pm
Your Desk

This Summit will take place over two days, October 21 and October 22, 2020. In this new Summit from Mirren, the goal is to arm you with the best practices working to return agencies to growth. You’ll have the opportunity to interact with innovators — from inside and outside the industry — and the opportunity to connect directly with other agencies to hear firsthand what’s working. Through a combination of brief interactive instructional sessions and small break-outs, you’ll work to…

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2020 Masters of Marketing

October 21 @ 8:00 am - October 23 @ 5:00 pm
Your Desk

The marketing and advertising industry is facing unique and complex challenges that require creative thinking and collective action. At the 2020 ANA Masters of Marketing Conference: A Virtual Experience, CMOs from leading brands will give you an in-depth exploration of the elements of the ANA Growth Agenda. These growth champions will share their inspirational strategies and approaches to help brands and businesses navigate these difficult times and drive sustained success by presenting sessions around this year's theme, "Force for Good.…

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November 2020

[Adweek Webinar] 3 Keys to Insights-Driven, AI-Powered Segmentation: When Everything Is New and Nothing Is Normal

November 19 @ 1:00 pm - 2:00 pm
Your Desk

As 2020 has shown, the best-laid plans can quickly become useless. Insights-driven segmentation strategies need to take this into account and respond in real-time based on nuanced changes in consumer perception and behavior. What can you do right now to deepen and strengthen your segmentation leading into a volatile and unpredictable 2021? Join Resonate AI experts Ericka Podesta McCoy, CMO, and Rose Elam, solutions engineer, for real-world segmentation insights uncovered by the Resonate Ignite Platform and how to use these…

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