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October 2020

[Webinar] More Effective Multicultural Insights: Accelerate Your Segmentation Through Cultural Nuances and Sensitivities

October 13, 2020 @ 1:00 pm - 2:00 pm
Your Desk

Now more than ever, clients look to their agencies for strategic leadership on engaging multicultural audiences. That means understanding and reaching all of the various segments that make up this increasingly important and evolving market. Teams cross-agency need to understand cultural nuances and sensitivities—and how the agency can leverage this to drive growth. Join Angela Rodriguez, VP of strategic insights at top multicultural agency Alma, and Ericka McCoy, CMO of Resonate, for an in-depth look at creating more impactful multicultural…

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[Webinar] Election Countdown: Engaging the Audiences You Need to Win

October 15, 2020 @ 11:00 am - 12:00 pm
Your Desk

With less than one month left, now is the time to put the rubber to the road. Join Resonate and Campaigns & Elections on October 15 at 11am EST for Election Countdown: Engaging the Audiences You Need to Win. Resonate’s voter insights specialists will discuss the latest insights on the American electorate, as well as data-driven analysis surrounding the debates. We’ll get into how real-time voter data, hyper-relevant personalization and targeted digital media could be the tipping point for winning…

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Digiday Modern Retail Summit

October 19, 2020 @ 8:00 am - October 21, 2020 @ 5:00 pm
Your Desk

Leveraging A.I. to Stay Attuned to the Pulse of Today's Retail Consumer The retail landscape was one of the most disrupted segments of the American economy in 2020. Consumer behavior is changing rapidly and going to market with 1st or 3rd party data that is just a few weeks old is too far behind the curve to stay relevant. A.I. driven segmentation has uncovered profound shifts in retail consumer values. In this session, we share what we’ve learned and how…

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[Webinar] The Shifting Values and Psyche of American Consumers: An AI-Driven Deep Dive

October 20, 2020 @ 1:00 pm - 2:00 pm
Your Desk

Profound changes in 2020, from pandemic to the political, have driven change in consumer value systems that were unthinkable just one year ago. From the novel coronavirus, to protests around the country and the worst American job market since the Great Depression, consumers are being beaten by a continual parade of uncertainty and surprise. How can a brand keep up—let alone thrive—when consumers’ anxiety levels swing daily? Join Resonate CMO Ericka Podesta McCoy for a a deep dive on the…

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[Virtual Event] Mirren Executive Leadership Summit

October 21, 2020 @ 8:00 am - October 22, 2020 @ 5:00 pm
Your Desk

This Summit will take place over two days, October 21 and October 22, 2020. In this new Summit from Mirren, the goal is to arm you with the best practices working to return agencies to growth. You’ll have the opportunity to interact with innovators — from inside and outside the industry — and the opportunity to connect directly with other agencies to hear firsthand what’s working. Through a combination of brief interactive instructional sessions and small break-outs, you’ll work to…

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2020 Masters of Marketing

October 21, 2020 @ 8:00 am - October 23, 2020 @ 5:00 pm
Your Desk

The marketing and advertising industry is facing unique and complex challenges that require creative thinking and collective action. At the 2020 ANA Masters of Marketing Conference: A Virtual Experience, CMOs from leading brands will give you an in-depth exploration of the elements of the ANA Growth Agenda. These growth champions will share their inspirational strategies and approaches to help brands and businesses navigate these difficult times and drive sustained success by presenting sessions around this year's theme, "Force for Good.…

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November 2020

[Adweek Webinar] 3 Keys to Insights-Driven, AI-Powered Segmentation: When Everything Is New and Nothing Is Normal

November 19, 2020 @ 1:00 pm - 2:00 pm
Your Desk

As 2020 has shown, the best-laid plans can quickly become useless. Insights-driven segmentation strategies need to take this into account and respond in real-time based on nuanced changes in consumer perception and behavior. What can you do right now to deepen and strengthen your segmentation leading into a volatile and unpredictable 2021? Join Resonate AI experts Ericka Podesta McCoy, CMO, and Rose Elam, solutions engineer, for real-world segmentation insights uncovered by the Resonate Ignite Platform and how to use these…

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December 2020

CMO Leadership Summit

December 7, 2020 @ 8:00 am - December 11, 2020 @ 5:00 pm
Your Desk

The CONNECT CMO Leadership Summit is the leading invitation-only conference for senior-level marketing executives in North America. There’s a lot of reasons to attend! For starters, CONNECT CMO Virtual Summit is the only online event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximize your time and money for…

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Adweek Elevate Publishing Forum 2020

December 7, 2020 @ 8:00 am - December 9, 2020 @ 5:00 pm
Your Desk

Adweek Elevate: Publishing is an elite summit designed to cut through the noise and connect the most forward-thinking minds in publishing to solve challenges. In a year marked by uncertainty, the only constant changes. Join your peers from leading publishers, media companies, and brands, and hear from the most forward-thinking voices in publishing who will share trends, insights and best practices on how to navigate the rapidly converging media space today and tomorrow. REGISTER NOW

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Virtual Lunch and Learn: Drive Insights-Driven Culture Across Your Brand with Forrester and Resonate

December 8, 2020 @ 11:30 am - 1:30 pm
Your Desk

The 2020 whirlwind is wrapping up and it’s time to return our attention to accelerating growth in 2021. The key? Maturing into a fully insights-driven organization. Join Forrester Principal Analyst Brandon Purcell, Resonate CMO Ericka McCoy and other global brand leaders for an Insights Maturity workshop on December 8, 2020, at 11:30 AM EST. Lunch is complimentary and will be provided. You will gain: Exclusive access to the Forrester Customer Analytics Maturity Assessment to take in advance Keys to advancing…

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#STLDIGSYM | Osborn Barr Paramore Presents: St. Louis Digital Symposium ’20

December 8, 2020 @ 1:00 pm - December 10, 2020 @ 3:00 pm
Your Desk

Digital advancements are constantly shifting the intersections between ever-evolving media channels, tech systems, data regulations and user behavior. And if that wasn't disorienting enough, 2020 happened and left even the most capable digital trend-surfers upside-down. How do you deal with the year ahead? If you felt like 2020 buried your best-laid plans under best-laid panic, turned "pivot" and "new normal" into working-from-home drinking games and generally left you questioning your life, your business and your sanity... Join us in the…

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Resonate’s Lunch and Learn Series: Dig into Real-Time Insights

December 10, 2020 @ 12:00 pm - December 15, 2020 @ 1:00 pm
Your Desk

Real-time audience data can help you keep up with evolving media and entertainment consumption habits. We’d love to show you how our easy-to-use platform can deepen your audience understanding with actionable insights to help you drive higher audience value for your brand and advertisers. So we’re offering you a $20 GrubHub gift card so you can sit back and enjoy lunch while we take you on a tour of our AI-powered Resonate Ignite Platform. In these interactive sessions, we’ll share…

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January 2021

ADWEEK Outlook 2021: The Year Ahead in Marketing and Media

January 26 @ 8:00 am - January 28 @ 5:00 pm
Your Desk

Three Ways Fresh Data Can Make or Break Your 2021  Wednesday, January 27 | 11:45-12:05pm ET Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising. Resonate CMO Ericka Podesta McCoy shares three real-world use cases of growth driven by relevant data and deep, AI-driven human understanding. In times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure. REGISTER NOW

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Digiday Brand Summit

January 27 @ 8:00 am - January 29 @ 5:00 pm
Your Desk

Three Ways Fresh Data Will Make or Break Your 2021 @ 1:20 pm Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising. Tim Hyzdu, Resonate Executive Director, Insights and Analytics shares how in times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure. About Digiday Brand Summit LIVE Brands have been…

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ANA’s Data & Direct Marketing Half Day Virtual Conference: FOUR WAYS FRESH DATA CAN MAKE OR BREAK YOUR 2021

January 28 @ 11:00 am - 2:00 pm
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FOUR WAYS FRESH DATA CAN MAKE OR BREAK YOUR 2021 @ 11:10am - 11:45am Consumers underwent a stunning pace of change in 2020 and 2021 looks equally uncertain, making the freshest consumer data a crucial ingredient to success. Resonate CMO Ericka Podesta McCoy shares four real-world use cases that drive growth through using relevant data and deep, AI-driven human understanding. In times of unpredictability, arming yourself with intimately granular consumer data – in real-time and at scale – is everything when it comes to success or failure in brand marketing.…

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[Webinar] 2021 State of OTT + Actionable Audience Insights

January 28 @ 1:00 pm - 2:00 pm
Your Desk

2020 was a big year for OTT. But what does 2021 hold in store? With more people staying at home, understanding the present and future of streaming is crucial for advertisers. Join Resonate OTT experts Ericka Podesta McCoy, CMO, and SVP Agency Jonathan Ricard for a roundtable discussion including Joseph Naylor, Senior Director - Product, Data & Advertising Technologies at Cox Media Group. We’ll share insights from the Ignite Platform™ and real-world use cases that uncover a granular understanding of OTT consumer behavior, advertiser…

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February 2021

The Advocacy Conference Sponsored by the Public Affairs Council (PAC)

February 2 @ 1:00 pm - February 5 @ 5:00 pm
Your Desk

Resonate is excited to be a premier sponsor of the Public Affairs Council's Advocacy Conference for anyone managing a government relations function, engaging stakeholders and seeking to advance public policy as a new administration takes shape. Participants will learn best practices in grassroots, communications and lobbying strategy from the profession’s top experts. REGISTER NOW  

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AdAge Webinar: Disruption-Proof Data: 4 Ways to Drive Agency Growth

February 18 @ 1:00 pm - 2:00 pm
Your Desk

Agencies continue to face a stunning pace of change in 2021. Executives are reporting comeback signs, but business will never be as usual. A future of smaller, smarter agency teams integrated with technology will rearchitect a more successful, sustainable agency business model. Fresh, deep, and actionable consumer data is the foundation agencies need to grow and stay resilient in the face of disruption. Real-time insights are crucial to keeping up with the shifting attitudes, values, behaviors, and media diet of consumers. Everything from…

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The National Conference Sponsored by the Public Affairs Council (PAC)

February 23 @ 8:00 am - February 26 @ 5:00 pm
Your Desk

Resonate is excited to be a sponsor of the Public Affairs Council's 2021 National Conference. The National PAC Conference is the foremost event for public affairs professionals seeking unparalleled learning and countless new connections in the PAC industry. It combines essential skills training with cutting-edge sessions on fundraising, political strategy, communications and compliance. Register now to join us there! REGISTER NOW

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Digiday Publishing Summit

February 24 @ 8:00 am - February 26 @ 5:00 pm
Your Desk

Maximizing Audience Revenue with Data-Driven Storytelling February 25 @ 12:30pm ET – 12:45pm ET  Effective storytelling requires a deep understanding of audience behavior at the program or platform level. But how can publishers adapt to emerging distribution channels and keep up with what viewers are watching and connecting with? Real-time, granular data.  A&E needed to understand their audience on a deeper level and provide advertisers with individual-level insights to inform storytelling and distribution. In the AI-driven Resonate Ignite Platform™, they tapped into deep,…

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AdWeek Webinar: What Ignites Brand Loyalty Today? Three Things You Need for a Unified View of Your Customer

February 25 @ 1:00 pm - 2:00 pm
Your Desk

Personal values, lifestyle and digital footprint may seem like different aspects of segmentation, but working together they form an intimate, 360-degree view of the consumer. People continue to face a stunning pace of societal change in 2021 and a unified view of fresh consumer data (emphasis on fresh) is critical to driving brand loyalty amid disruption. Hear from consumer intelligence experts from Resonate about uniting values, lifestyle and digital footprint into insights to ignite brand loyalty. You’ll find out: Why…

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March 2021

Groceryshop Spring Meetup

March 9 @ 12:30 pm - March 11 @ 3:15 pm
Your Desk

Groceryshop Spring Meetup takes place on March 9-11, 2021 (Tue-Thurs) from 9:30 am-12:15 pm PT (12:30 pm-3:15 pm ET). You can choose the slots you’re available during these times to join about 3-4 hours of meetings and participate in Tabletalks. Meet us there! Register Now About Groceryshop Spring Meetup Groceryshop Spring Meetup is a proven and productive way to connect online with the people you know and meet the people you don’t--in a fun, friendly and open environment. Plus, it’s incredibly…

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C&E Webinar: Using Real-Time Data to Engage and Persuade Customers, Advocates, and Policy Influencers

March 23 @ 11:00 am - 12:00 pm

In an advocacy landscape that’s rocky and unpredictable at best, you need less talk about “precedence” and more data-driven tools to spark support for your cause. Join Resonate for an insights-packed discussion on what it takes to ignite action in 2021. In this webinar, you’ll learn: The key to navigating the rising demand for corporate civic responsibility How to ensure your audience data is as current and reliable as possible How advocacy campaigns can leverage fresh data to mobilize bipartisan…

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2021 Bank Marketers Playbook: Fresh Consumer Data to Make or Break Your 2021

March 23 @ 1:00 pm - 2:00 pm
Your Desk

Banking is in constant disruption. We’re living in a world that is digitizing even faster than we could have anticipated pre-2020. And your ability as a marketer to respond to that disruption with fresh consumer data is critical to ignite your 2021 strategy. Join Dan Womack, a head of market insights within the banking industry, and Resonate financial services expert Rose Elam for a roundtable discussion on March 23, 2021 at 1 pm ET. You’ll walk away with actionable steps to harness AI-driven insights and to crush your goals. Plus, you’ll learn: How marketing and analytics tech drives real-time consumer understanding and omnichannel activation How…

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April 2021

CONNECT CMO Virtual Summit

April 5 @ 8:00 am - April 9 @ 5:00 pm

ABOUT CONNECT CMO VIRTUAL SUMMIT CONNECT CMO Virtual Summit is the digital counterpart to the invitation-only summit for marketing executives. CONNECT CMO bridges you to the most efficient solutions and information for your crowning priorities. Register Now

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[Webinar] Guiding Anxious Marketers Into a Post-Cookie World

April 8 @ 1:00 pm - 2:00 pm
Your Desk

January 2022 is looming as the date of the customer data apocalypse when Google removes third-party cookies from its Chrome browser. And, with less than a year to go until C-day, marketers are desperate to find answers on what’s next. Fortunately for you, Resonate has a plan. On April 8, Chief Technology Officer Tom Craig will lead an in-depth discussion on the best strategies to navigate these uncharted waters, including the company's dual-path approach using universal identifiers, proprietary datasets, and…

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2021 ANA Data & Analytics Conference

April 13 @ 8:00 am - April 14 @ 5:00 pm
Your Desk

The data and analytics industry continues to evolve as brands and solution providers strive to find ways to get the most value out of increasingly enormous volumes of data. At the ANA Data & Analytics Conference, leading marketers, data providers, and industry experts will showcase how they are using data and analytics to increase personalization, build brand loyalty, deliver a better overall customer experience, and drive overall brand growth. This two-day event offers content for data-inspired marketers and every member…

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Pitching New Business with Disruption-Proof Data

April 15 @ 1:00 pm - 2:00 pm
Your Desk

What’s next for agencies as they look to win new business? Our entire world, and our clients’ and their customers’ worlds, too, are still disrupted from business as usual. That's why clients and prospective partners are looking to you for  “disruption-proof” data, dialing into real-time consumer intelligence on a deep, emotional level. In this webcast, you’ll learn how to: Stand out among the crowded agency space by offering much more than stale, cardboard personas. Deliver your clients a 360-degree view…

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Modern Retail Summit

April 21 @ 8:00 am - April 23 @ 5:00 pm
Your Desk

Digiday Modern Retail Summit: Consumer, Disrupted. State of the Retail Consumer 2021 April 22, 2021 1:40 – 2:00 PM ET  Anxious purchases and newfound hobbies. Dramatic increases in online shopping across the generations. So much athleisure. 2020 was a year of constant upheaval as consumer habits changed overnight. So, as more Americans are vaccinated each day, what will getting back to normal look like in the retail industry? What will stay changed, perhaps for the better?   Who is the disrupted consumer and…

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May 2021

AAPC’s Beyond Stereotypes: A Deep Dive into the Latino Vote

May 6 @ 1:00 pm - 4:00 pm
Your Desk

Latino voters make up a key voting demographic in the United States, and yet there are many stereotypes and misconceptions about this increasingly large and diverse share of the electorate. Join Resonate at 3:15 p.m. EDT as we break down the myths surrounding this voter bloc and dive into the data to show you where and how to best connect with diverse constituent groups. REGISTER

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