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May 2021

CAMPAIGNTECH AT HOME

May 18, 2021 @ 10:00 am - May 20, 2021 @ 3:00 pm
Your Desk

Join Resonate at 11:30am EST on May 19 for the agenda-setting political campaign technology conference, CampaignTech at Home. The biggest names in digital campaigning will put the spotlight on the digital strategies, tactics and tools campaigns need to win. REGISTER HERE

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June 2021

TMRE

June 7, 2021 @ 8:00 am - June 10, 2021 @ 5:00 pm
Your Desk

Pandemic to Privacy: Strengthening Consumer Understanding With AI-Powered Data You’re facing challenges as a marketer. Externally, you’ve been on a pandemic roller coaster only to find yourself staring down the demise of cookies in 2022. Internally, you’re trying to unify, enrich, and segment your customer data, and reach new consumers who reflect your customers. You’re measured on your ability to engage existing customers and acquire new ones. But, how do you do that in a disrupted landscape? To drive engagement,…

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[Webinar] Throw Out Stale Segments and Say Hello to an AI-Driven Future

June 16, 2021 @ 1:00 pm - 2:00 pm
Your Desk

Two 35-year-old millennial moms stand before a brand. Are they the same?  If you’re using flat segments, yes. But, if your data is powered with dynamic, AI-driven insights to reveal a holistic picture of your consumers as humans, no. One woman is a suburbanite who utilizes online grocery orders and views family time as the best part of the day. The other is a city dweller who works full-time, values excitement, was recently vaccinated, and can't wait to resume travel.…

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August 2021

2021 ANA Brand Activation & Creativity Conference presented by TikTok

August 10, 2021 @ 8:00 am - August 12, 2021 @ 5:00 pm
Your Desk

3 Secrets to Spark Brand Activation that Resonates  It’s said that marketing is an art and a science – A delicate balance of right brain innovation, out-of-the-box thinking, and sky-high ideation and left brain for data analysis, deriving insights, and crafting strategy.  When they meet, audiences are moved.  Your ability to access, understand and activate data holds the secret to spark more compelling and effective brand activations across all channels. Learn how the Resonate Ignite Platform™ delivers dynamic, deep consumer privacy-safe data to fuel creativity and spark innovation, through AI-driven consumer insight.   About the Conference August 10-12, 2021 | In-Person and Virtual The third in a year-long series of three virtual and in-person events that cover the most important…

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2021 ANA Masters of Data and Technology Conference

August 16, 2021 @ 8:00 am - August 18, 2021 @ 5:00 pm

About 2021 ANA Masters of Data and Technology Conference At the ANA's Masters of Data and Technology Conference, you'll hear first-hand from C-suite leaders at top brands on how data and technology is transforming their companies as well as the pain points and missed opportunities they have encountered throughout their journey. Attendees will take away valuable insights on how these industry leaders have succeeded and addressed the many challenges they faced, and how they leveraged their marketing technologies, data, talent,…

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September 2021

4A’s StratFest

September 14, 2021 @ 8:00 am - 11:00 am
Your Desk

About 4A's StratFest Consumer journeys reinvented. Behaviors and habits changed. Brand relationships reconsidered. The pandemic has changed almost everything. But humans themselves have not changed, they are just adapting and the same will be true for the craft of planners. As brands find themselves in uncharted territories, the role and value of a planner’s skills have never been more essential. Planners will be the ones to help brands pivot from short-term survival to long-term reinvention as they rebuild their foundation…

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AdWeek Webinar – Drive Growth Through Values-Driven Multicultural Microsegmentation: Target with Greater Nuance

September 23, 2021 @ 1:00 pm - 2:00 pm
Your Desk

As the latest 2020 census information confirms, the U.S. is more multicultural than ever. The microsegments you speak to each time you launch a campaign are more diverse and more nuanced than anywhere else in the world. And it makes understanding the values of these audiences more critical. And as a marketer, it also makes your job one of constant learning and evolution. Hear from Resonate CMO Ericka McCoy on why multicultural microsegmentation requires you to take a more human…

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Digiday Publishing Summit

September 27, 2021 @ 8:00 am - September 29, 2021 @ 5:00 pm
Your Desk

Nearly a year and a half after the mass spread of Covid-19, media leadership faces a new set of challenges associated with the aftermath: advertising levels are slowly returning, they have a new swath of paying customers with crucial insights to understand, all while those signals to get a better picture of who they are — and what they want from their news organizations — are forced to change too. Join us in the beautiful backdrop of Miami to hear…

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October 2021

2021 ANA Masters of Marketing Conference

October 5, 2021 @ 8:00 am - October 8, 2021 @ 5:00 pm

About 2021 ANA Masters of Marketing Conference As the marketing and advertising industry continues to battle the complex challenges of the last year, the 2021 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies that CMOs from leading brands implemented to adapt to today's evolving customer needs. These growth champions will share their stories of success based on the ANA Growth Agenda and the theme, "Force for Good. Force for Growth." Register Now

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ANNUAL POLLIE CONFERENCE

October 19, 2021 @ 8:00 am - October 21, 2021 @ 5:00 pm
Las Vegas NV United States + Google Map

The 2021 Pollie Conference will take place on October 19-21, 2021 both live at Caesars Palace in Las Vegas, NV and online. Stay tuned for registration information! Register Now

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November 2021

MIRREN EXECUTIVE LEADERSHIP SUMMIT 2021

November 3, 2021 @ 8:00 am - November 4, 2021 @ 5:00 pm
Your Desk

About Mirren Executive Leadership Summit 2021 In this new Summit from Mirren, the goal is to arm you with the best practices working to return agencies to growth. You’ll have the opportunity to interact with innovators — from inside and outside the industry — and the opportunity to connect directly with other agencies to hear firsthand what’s working. Through a combination of brief interactive instructional sessions and small break-outs, you’ll work to identify your personal plan of action to then…

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Forrester Data Strategy & Insights

November 18, 2021 @ 8:00 am - November 19, 2021 @ 5:00 pm
Your Desk

Clear, Confident, Connected.  Data is everywhere. Today’s businesses have an unprecedented amount of information at their fingertips.  So how best to prioritize your data? How to ensure that your data – and the way you use it – is empowering your business and enhancing customer experience? And how to do so with confidence and competence?  Business leaders, technology leaders and CX leaders all want and need to harness their data in order to be successful. Data professionals can be the connective tissue…

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December 2021

2021 ANA Measurement and Accountability Conference

December 8, 2021 @ 8:00 am - December 9, 2021 @ 5:00 pm
Your Desk

Join us as we reimagine measurement! The ANA Measurement and Accountability Conference showcases high-profile speakers and industry game-changers who will discuss the future of measurement. For marketers, measurement is the key to gaining insights into their business, carrying out successful ad campaigns, making business decisions, and driving growth opportunities. However, new market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers. Today's ecosystem is no longer sufficient and industry leaders must…

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February 2022

[ADWEEK WEBINAR] Get a Clear Picture of Consumer Values: Win Your Pitches and Wow Your Clients

February 8 @ 1:00 pm - 2:00 pm
Your Desk

The tried-and-true consumer data and insights that you’ve been using for new business pitches aren't going to work for you any longer. Clients don’t want the same old demographics and stale psychographics. Instead, you can go deep and dive into the core personal values that demonstrate not only what a person does, but why and where they do it. Join Resonate SVP Jonathan Ricard for a look at what it takes to connect with the human element that increases lifetime…

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March 2022

[Webinar] 2022 Voter Landscape: Unveiling the 10 AI-Driven Voter Segments You Need to Win Midterms

March 18 @ 1:00 am - 1:30 pm
Your Desk

The countdown is on! We’re unveiling the top 10 voter segments you need to win the 2022 Midterms LIVE on March 18 at 1 pm. Resonate’s Director of Research Brent Waddington will reveal the ten critical voter segments that your campaign needs to understand and connect with ahead of primaries — and webinar attendees will be the first to find out. In this webinar, you’ll not only get a head start on competitors’ campaigns, you’ll learn: - The #1 issue…

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Digiday Publishing Summit

March 28 - March 30
Vail, Co

As the industry settles into a new rhythm, media companies are still facing challenges that have major implications in their day-to-day business practices as well as overarching strategies. Continuously working on their business models allows for a plethora of new opportunities: ways to rethink which editorial products will resonate with audiences in a time of misinformation, growth areas within new and relied upon revenue streams, from newsletters to e-commerce, and how they’re staffing around — and selling — data insights. Join us…

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April 2022

Digiday’s Media Buying Summit

April 5 @ 8:00 am - April 7 @ 5:00 pm
Your Desk

As agencies roll into 2022, two years after the onslaught of COVID-19, a new era of change is in full swing. Social channels are teeming with life and humor, ad budgets are seeing an increase across the board, and agency culture seems to be changing for the better. From targeting to measurement, agencies are tackling their data challenges full speed ahead as identity resolutions get worked out across the industry. While business and revenues may be returning to normal —…

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CampaignTech East

April 6 - April 7
MGM National Harbor, 101 MGM National Ave
National Harbor, MD United States
+ Google Map

At CampaignTech East, you’ll get behind-the-scenes perspectives on the newest digital strategies, tactics, tools, and ground-breaking technologies. CampaignTech is where the biggest names in political campaign technology come to engage, discover and set the agenda for the cycle ahead. Book at demo at the show!

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[Webinar] The State of the Consumer 2022: 5 Ways to Connect with Evolving States of Sentiment

April 19 @ 12:30 pm - 1:30 pm
Your Desk

Over the past two years, there’s been a massive shift in consumer sentiment and the influences that shape a person’s buying and brand loyalty decisions. It’s less about demographics or general needs and preferences and more about a person’s overall worldview and how the larger macro-environment impacts the way they live. Resonate’s latest “The State of the Consumer” report identifies the states of consumer sentiment and shares how marketers can connect with the segments that will show up in their…

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May 2022

[Webinar] How New Privacy-Safe Healthcare Data Will Radically Alter Personalized Interactions

May 4 @ 1:00 pm - 1:30 pm
Your Desk

Healthcare marketers have always been up against tightly protected walled gardens, limiting their ability to leverage medical and healthcare data. It has led to a conundrum of the most personalized of interactions having the least personalization. Resonate Health is setting out to change that. In this webinar, we’ll show you our groundbreaking, comprehensive, and scaled view of the U.S. health consumer, caregivers, and health care professionals, and give you ways you can put this groundbreaking data into action today. You’ll…

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AAPC Pollies

May 17 - May 19
San Juan, Puerto Rico

Politics is a relationship business. Pollies ‘22 is designed to bring our community together to reconnect and ready ourselves for the new challenges ahead. No other industry event offers the same caliber of speakers, attendees, dining, adventures—and FUN.  Book at demo at the show!

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Mirren LIVE 2022

May 17 @ 8:00 am - May 18 @ 5:00 pm
Barkley in Kansas City

We’re in-person and virtual, hosted in the amazing space of one of the best agencies in the business. Take in 60+ speakers in 35+ sessions over 2 days, all focused on growing your agency in 2022. Schedule a Demo at the Show

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[Webinar] The State of OTT: Uncovering Actionable Insights in a Changing Viewer Landscape

May 17 @ 1:00 pm - 2:00 pm
Your Desk

OTT viewership is continuing to climb, but the industry is facing a reckoning. Streaming doesn’t look like it did 6 months ago — or like it will 6 months from now — and its consumer, not media companies, that are leading the charge. That’s why advertisers are looking to you for guidance, and the key to serving them is 360-degree, real-time data that lets you meet viewers with the right message on the right channel at the right time. Keeping…

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Media Insights & Engagement

May 23 - May 25
Grand Hyatt Nashville, Nashville, TN

Join us in the debate over consumer behavioral changes, new universal measurement standards, and the metaverse (to name a few topics of many!).  Chat with us at the event!

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June 2022

[WEBINAR] Align Your Purpose-Driven Brand With Consumer Values: Understand Underlying Motivations

June 9 @ 1:00 pm - 2:00 pm
Your Desk

It’s a time of massive social change. Consumers are banding together to support brands whose values align with theirs, and investors aren't hesitating to divert assets to companies that show long-term ESG (environmental, social and governance) commitments. As a marketer, how can you proactively align with consumer values and adopt them authentically in your messaging? The answer lies in recent, relevant data on what consumers genuinely value, which experts from Resonate will break down in the form of a marketer’s…

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AAPC California Regional Conference

June 28
The Sheraton Grand Sacramento

AAPC’s Regional Conferences offer high quality content, exceptional networking opportunities and draw anywhere from 115-250 attendees each. Programs are designed by an advisory board of regional experts and leading consultants to feature influential and relevant perspectives at both state and national levels. Book a demo

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[WEBINAR] Pop the Media Bubble: Using Targeted Segments to Combat Isolation Echo Chambers

June 30 @ 2:00 pm - 3:00 pm
Your Desk

Have you heard of the Media Bubble phenomenon? Americans with select and intense online media consumption are trapped in an isolated chamber that is perpetuated and echoed by social media algorithms and self-confirming bias. The risk is that these groups are lost in a world of narrow information, rarely or never exposed to information that may persuade moderate voters that are key to winning elections. At Resonate, we have developed the capability to leverage the most advanced artificial intelligence to…

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August 2022

Forrester x Resonate | What It (Really) Takes to Keep Customers Faithful

August 4 @ 1:00 pm - 2:00 pm
Virtual Webinar

Think about the hundreds—maybe even thousands—of places you can buy a coffee maker, an airline ticket, an iPhone, or car insurance. Many of today's products and services are no longer differentiators; they're table stakes. What sets leading companies apart is providing experiences that match or exceed consumer expectations. And because good enough is no longer good enough, these same organizations have "unchecked the box" on what it means to know their customers, personalize their experiences, and deliver perceivable value. So,…

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September 2022

Webinar: 2022 Midterm Voter Landscape: The 10 Voter Segments You Need to Win

September 13 @ 2:00 pm - 3:00 pm
Virtual Webinar

Earlier this year, we unveiled our 2022 Voter Landscape to help you effectively target and reach key voter segments ahead of the primaries. A lot happened since then, and you’ll need to know how these segments have or haven’t changed to reflect how they have reacted to recent world events. With the deepest and freshest data available, Resonate has the answers you’re looking for. Join us LIVE on September 13 at 2 p.m. as we walk through the updated segments…

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Webinar: Unlock the Hidden Potential of Your First-Party Data

September 20 @ 12:00 pm - 1:00 pm
Virtual Webinar

The First Ever-Real-Time Insights & Activation Platform   Navigating the increasing demand for privacy while needing to know your customers at the individual level at scale means one thing: your first-party data is more critical than ever.    That’s why Resonate developed a better, faster data onboarding tool that gives analysts and marketers quick and easy access to the human behind the consumer you know. Join Resonate CRO Jason Schneider to access the three keys you need to unlock 360-degree insights of…

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