Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course might be the case. But why are these insights not actioned? There is a disconnect between people who are utilizing the insight and those providing insights. We discuss how best to […]
Data is Key to Finding New Clients Who are Ready to Invest Compared to just last month, more Americans are now ready to spend and to save.* These insights drawn from real-time data are key to devise strategic campaigns to attract new clients or increase the value of existing clients’ portfolios. With rich, robust real-time […]
Schedule a time to meet us at the event March 6-8! Book now
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Brands are demanding more from their agency partners than ever before. With their budgets in flux, agencies need to connect their efforts more directly with client needs by adding value in the technology they manage, the data they use and the services they offer. In economic uncertainty, rich, real-time consumer intelligence is critical. Discover the secret […]
The Reed Awards & Conference is the ultimate event for campaign professionals. For two days the very best political campaign professionals from across the world converge in one city for the Reeds. It’s an opportunity to reconnect, forge new relationships, dive into key issues affecting the industry, and celebrate the best campaign work from the […]
Enjoy conversations on retail brand marketing, retail trends, consumer-centric omnichannel marketing, DTC and more! REGISTER
The 2023 ANA Masters of Data & Technology Conference is designed to help today's marketers tackle these and other critical issues. At this three-day event, you'll hear case studies and firsthand experiences from senior level marketers and industry experts at today's top brands on how they took on data and technology challenges and drove growth for their brands, […]
Politics is a relationship business. Pollies ‘23 is designed to bring our community together to reconnect, ready ourselves for the new challenges ahead, and discussed lessons learned form the 2022 midterms. As The Political Consulting Event of the Year, the Pollies is your best opportunity to grow your skills and expand your network. No other […]
Personal health is paramount in the minds of today's consumers, and how brands communicate within this space has become increasingly important. Gather with industry peers, thought leaders, marketers at health and wellness—and adjacent—brands and tech innovators as we discuss how to drive relevance, grow connections and build trust and loyalty to foster success in this […]
Gather and connect in-person with 100's of your senior-level peers Receive reimbursement for travel + complimentary luxury accommodations Enjoy five exclusive networking events throughout the summit with all-inclusive gourmet catering and drinks provided Experience an unbeatable lineup of 30+ speakers selected by your industry peers Register!
The 2023 ANA Brand Masters Conference, presented by Walmart Connect, celebrates the ANA Growth Agenda's focus on Brand, Creativity, and Media, including the key areas of Brand Management, Brand Purpose, Brands for Humans, and Brand Activation, which focus on building brands, driving innovative experiences, and leveraging media as the brand's centerpiece for growth. REGISTER
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While mixed economic signals continue to challenge the industry, there’s still agencies experiencing tremendous growth. Over the course of 2 jam-packed days, 60 industry innovators in 30 sessions will share how they’re innovating to future-proof their shops and generate new revenue growth. REGISTER
Today’s consumers care about issues much bigger than themselves. From socially conscious customers who renounce brands over political stances to eco-conscious shoppers willing to pay more for sustainable products, consumers have signaled the importance of tying their purchases to their values. Instead of ignoring these shifting preferences, winning brands are weaving purpose into their brand […]
It’s a crowded marketing ecosphere, with more products and platforms to reach customers than marketers could ever dream possible. So how do modern brands reach their intended audiences with calculated precision? Whether baby boomer, Gen X, millennial or Gen Z, modern brands are deepening their relationships through incrementality-based multichannel direct marketing engagement. Learn more about […]
The 2023 ANA Advancements in Measurement Conference focuses on the accelerating forces of change in the industry and the revolutionary techniques marketers are using as a result. The dynamic speaker lineup features marketers and researchers who are not afraid to think outside the box and deploy new, advanced tools and solutions that drive their business forward. […]
Insights leaders from the world’s biggest brands take center stage for three days of boundless learning, networking and sharing. Join us to discuss anything from DIY market research, leadership and teams to customer innovation, technology, such as using AI, methods + more. REGISTER
Hear from Part and Sum CEO and founder Jim Babb, along with Resonate, for a look at how their partnership accelerated the campaign’s speed to insight. You’ll find out: How to fill in data gaps from social platforms using key differentiators Tips to use human-powered insights to better align on creative and messaging Strategies to […]
ANA Analytics, Data Science & Measurement Committee Open Hose presented by ANA & Resonate Hosted by Pandora Location: Pandora New York, NY Tuesday June 20 10am-4pm ET REGISTER
It’s more difficult than ever to get a holistic understanding of consumers. They’re shopping differently. They care about issues much bigger than themselves. First-party data alone doesn’t go deep enough. How do you really know who your customers, prospects and unknown prospects are? The key is effective use of AI, which can allow brand marketers […]
CERTIFICATION TRAINING PROGRAM The new skills now required to increase the agency’s value by more effectively addressing each client’s most pressing business needs. REGISTER
Join Ad Age in person July 25 and 26 for our annual event dedicated to the opportunities and challenges for small agencies. Designed specifically for independent shops with fewer than 150 full-time employees, the two-day conference will include workshops, case studies and candid conversations exploring what it takes to create effective work for clients, build […]
You improve your ability to become a stronger strategic partner to clients and prospects when armed with a grasp of the most significant consumer trends. In fact, strategy and insight are at the core of generating big new ideas to grow current accounts and win more new business. With this in mind, Jonathan will walk […]
The 2023 ANA Data, Analytics & Measurement Conference, presented by Google, will showcase the power of measurement and the value of a data-driven marketing strategy. The conference will go beyond the numbers – with a program set to inform and inspire you to harness all the data at your fingertips and bring the numbers to life. […]
Today’s consumers expect personalization. They want brands to know who they are, what they need and why they need it — sometimes even before they do. To generate these highly nuanced, personalized experiences, brands across industries are leveraging AI to gather a more complete and detailed understanding of their customers and what motivates them to […]
Join Resonate x Camelot in Dallas to discover how your peers are seizing AI-powered data to catapult efficient growth. You have 6 months left in 2023 to boost marketing to acquire and retain more customers! The transformative potential of AI is the key to success. It powers the freshest, most predictive data for real-time insights […]
CONNECT CMO is a free event for qualified professionals. Discover strategies from field experts, research new solutions, and meet like-minded peers on your path to professional growth. You invitation is waiting. REGISTER
Companies are faced with a long list of challenges to successfully direct their company's marketing data and technology strategy. Whether it's fully leveraging AI, navigating privacy regulations, integrating tech stacks, or building effective and secure data sets, there is a lot to keep today's modern marketers awake at night. The 2023 ANA Data & Technology Conference is […]
AI is everywhere, and it’s changing the way we work, create and consume content and so much more. The 2024 election cycle will be no exception, so you need to be prepared for how AI will inevitably impact the political landscape, and—more importantly—how you can use it to your advantage. After all, winning elections in […]