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July 2020

[Webinar] Throw Your Playbook Out the Window – How To Win in 2020

July 15, 2020 @ 2:00 pm - 3:00 pm
Your Desk

Target and reach voters based on who they are today and who they will be tomorrow. The coronavirus pandemic has impacted life in the United States in ways that we could never have imagined back in January 2020. And, the American voter psyche has been affected in a manner that’s rarely seen in a lifetime. The only thing that’s certain is the uncertainty that lies ahead in the months leading up to November. Nimble campaigns who can capture rapidly evolving…

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[Webinar] Toilet Paper to Tequila: Tracking CPG Consumption in the New Normal

July 16, 2020 @ 2:00 pm - 3:00 pm
Your Desk

First, there was the great toilet paper shortage. Then, sourdough mania led to a run on yeast and now we’re facing food supply fears. Let’s not get started on at-home alcohol consumption.  There’s no doubt the COVID-19 pandemic has drastically altered the way consumers shop. But, as America reopens, which habits will change in unprecedented ways and what does this mean for consumer-packaged goods and channels of distribution? With each breaking news story, market preferences swing wildly and consumer data…

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August 2020

[Webinar] How to Turn Your Teams Into Strategic Advisors with Better Consumer Insight

August 11, 2020 @ 11:00 am - 12:00 pm
Your Desk

This special webinar will be led by Jonathan Ricard, head of the agency practice at Resonate. It is particularly geared for senior management and your senior leads in strategy, data, insights and research. In this session, he will address how to empower your teams with more effective consumer insight that is powered by AI-driven data and research. Ultimately, the goal is to provide work that is more effective and achieves better results for your clients – and agency. Register Now

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[Webinar] Keeping up with the Consumer: How Brands Can Take an Authentic Stand

August 20, 2020 @ 2:00 pm - 3:00 pm
Your Desk

2020 has been a year of unrest, a tsunami of change for consumers. In many ways, this presents opportunities for brands to connect more deeply with their customers and prospects. So, how does a brand identify the evolving and changing needs of their target segments? And how can a brand take an authentic stand on a relevant issue without appearing tone-deaf or alienating their customers and prospects? Join Resonate Chief Marketing Officer, Ericka McCoy, and Senior Solutions Engineers, Tim Hyzdu and Geoff Hoellen, for an interactive discussion…

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Digiday Brand Summit

August 26, 2020 @ 8:00 am - August 28, 2020 @ 5:00 pm
Your Desk

Brand marketers have had quite the tumultuous year. From having to scratch their content calendars due to the coronavirus, to supporting and participating in the Black Lives Matter movement, brands have had to show up in ways they hadn’t planned for. In only six months time, brand marketing has been totally flipped on its head. Now, marketers are yet again shifting their strategies as the political, social and technological environment changes around them -- as well as reconsidering the way…

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September 2020

4A’s StratFest 2020

September 16, 2020 @ 8:00 am - 5:00 pm
Your Desk

In a time where markets and culture can change in an instant and speed is a competitive advantage, the strategy practice finds itself caught between the competing demands of ever-expanding remits, the need for even deeper understanding, and shrinking deadlines. The COVID-19 crisis has shown just how quickly and dramatically situations can change. At StratFest 2020, we’ll explore how strategists need to rethink the craft to both lead and deliver impact at speed.

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[Webinar] Targeting to Win: 7 Segments You Need to Understand to Win in November

September 17, 2020 @ 11:00 am - 12:00 pm
Your Desk

You have two months left to hone in on persuadable voters, cement your place with party devotees and lock in a win on November 3. But, voter segments are shifting daily and you need real-time voter intelligence to gain an edge this campaign season. Join Resonate in conversation with Campaigns & Elections on September 17 at 11:00 a.m. EST for a complimentary webinar to help you navigate the remaining 60 days, Targeting to Win: 7 Segments You Need to Understand to Win the Election. Resonate’s Director of…

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2020 ANA Media and Measurement

September 23, 2020 @ 8:00 am - September 24, 2020 @ 5:00 pm
Your Desk

Join Resonate as at the nation's premier data and measurement conference to tap into real-time insights, case studies, consumer trends and the real-time, actionable consumer intelligence you need to win in Q4 2020 and through an uncertain 2021. The media landscape is changing at the speed of light. If you’re committed to keeping up, you won’t want to miss 2020 ANA Media and Measurement, September 23-24. “E-meet” us for a virtual demo, and prepare to be floored. Register Now

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[Webinar] Targeting to Win: Understanding the 2020 Voter Landscape

September 23, 2020 @ 2:00 pm - 3:00 pm
Your Desk

You have two months left to hone in on persuadable voters, cement your place with party devotees and lock in a win on November 3. But, voter segments are shifting daily and you need real-time voter intelligence to gain an edge this campaign season. Join Resonate for a complimentary webinar to help you navigate the remaining 60 days, Targeting to Win: Understanding the 2020 Voter Landscape. Resonate’s Director of Data Science, Dan Scantlebury, Ph.D., and Director of Research & Operations,…

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[Webinar with American Banker] Spending, saving and social distancing: How to grow financial services business now

September 30, 2020 @ 2:00 pm - 3:00 pm
Your Desk

Join Resonate data science experts Ericka McCoy, CMO; SE REP and Financial Services vertical experts Steve Touhill and Shiva Sharif for a webinar that will share key insights that financial services brands can operationalize right now to boost their competitiveness in uncertain times. You’ll learn: How is the credit card market undergoing change from the consumer up? What behavioral trends will drive continued disruption in this market moving into 2021? How AI-driven consumer insights can mitigate the growing risk of liquidity crises for banks. How to…

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October 2020

[TMRE Virtual] An AI-Guided Deep Dive on the Values and Psyche of American Consumers

October 5, 2020 @ 1:47 pm - 2:22 pm
Your Desk

Join Resonate AI expert Ericka Podesta McCoy, CMO for a session that will take a deep dive on the American psyche, showing how brands can best understand, manage and even thrive in a market where consumers values are both more fluid – and more important – than ever. You’ll learn: Up to the minute insights from the largest National Consumer Study on COVID-19 consumer sentiment - and how to put them into action How consumer behavior is evolving as a result of the changes brought on in…

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[Virtual Event] Forrester Data Strategy and Insights

October 13, 2020 @ 8:00 am - October 15, 2020 @ 5:00 pm
Your Desk

Join more than 20 Forrester analysts, numerous industry speakers, and more than 500 data and analytics practitioners for two days at Data Strategy & Insights North America, October 13-15, 2020. Data Strategy & Insights provides the thought leadership, strategic direction, and networking opportunities you need to shape your data, analytics, and AI strategy for the decade ahead. This is the event where data and analytics leaders can learn how to transform their organizations into insight-driven businesses. Register Now

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[Webinar] More Effective Multicultural Insights: Accelerate Your Segmentation Through Cultural Nuances and Sensitivities

October 13, 2020 @ 1:00 pm - 2:00 pm
Your Desk

Now more than ever, clients look to their agencies for strategic leadership on engaging multicultural audiences. That means understanding and reaching all of the various segments that make up this increasingly important and evolving market. Teams cross-agency need to understand cultural nuances and sensitivities—and how the agency can leverage this to drive growth. Join Angela Rodriguez, VP of strategic insights at top multicultural agency Alma, and Ericka McCoy, CMO of Resonate, for an in-depth look at creating more impactful multicultural…

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[Webinar] Election Countdown: Engaging the Audiences You Need to Win

October 15, 2020 @ 11:00 am - 12:00 pm
Your Desk

With less than one month left, now is the time to put the rubber to the road. Join Resonate and Campaigns & Elections on October 15 at 11am EST for Election Countdown: Engaging the Audiences You Need to Win. Resonate’s voter insights specialists will discuss the latest insights on the American electorate, as well as data-driven analysis surrounding the debates. We’ll get into how real-time voter data, hyper-relevant personalization and targeted digital media could be the tipping point for winning…

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Digiday Modern Retail Summit

October 19, 2020 @ 8:00 am - October 21, 2020 @ 5:00 pm
Your Desk

Leveraging A.I. to Stay Attuned to the Pulse of Today's Retail Consumer The retail landscape was one of the most disrupted segments of the American economy in 2020. Consumer behavior is changing rapidly and going to market with 1st or 3rd party data that is just a few weeks old is too far behind the curve to stay relevant. A.I. driven segmentation has uncovered profound shifts in retail consumer values. In this session, we share what we’ve learned and how…

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[Webinar] The Shifting Values and Psyche of American Consumers: An AI-Driven Deep Dive

October 20, 2020 @ 1:00 pm - 2:00 pm
Your Desk

Profound changes in 2020, from pandemic to the political, have driven change in consumer value systems that were unthinkable just one year ago. From the novel coronavirus, to protests around the country and the worst American job market since the Great Depression, consumers are being beaten by a continual parade of uncertainty and surprise. How can a brand keep up—let alone thrive—when consumers’ anxiety levels swing daily? Join Resonate CMO Ericka Podesta McCoy for a a deep dive on the…

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[Virtual Event] Mirren Executive Leadership Summit

October 21, 2020 @ 8:00 am - October 22, 2020 @ 5:00 pm
Your Desk

This Summit will take place over two days, October 21 and October 22, 2020. In this new Summit from Mirren, the goal is to arm you with the best practices working to return agencies to growth. You’ll have the opportunity to interact with innovators — from inside and outside the industry — and the opportunity to connect directly with other agencies to hear firsthand what’s working. Through a combination of brief interactive instructional sessions and small break-outs, you’ll work to…

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2020 Masters of Marketing

October 21, 2020 @ 8:00 am - October 23, 2020 @ 5:00 pm
Your Desk

The marketing and advertising industry is facing unique and complex challenges that require creative thinking and collective action. At the 2020 ANA Masters of Marketing Conference: A Virtual Experience, CMOs from leading brands will give you an in-depth exploration of the elements of the ANA Growth Agenda. These growth champions will share their inspirational strategies and approaches to help brands and businesses navigate these difficult times and drive sustained success by presenting sessions around this year's theme, "Force for Good.…

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November 2020

[Adweek Webinar] 3 Keys to Insights-Driven, AI-Powered Segmentation: When Everything Is New and Nothing Is Normal

November 19, 2020 @ 1:00 pm - 2:00 pm
Your Desk

As 2020 has shown, the best-laid plans can quickly become useless. Insights-driven segmentation strategies need to take this into account and respond in real-time based on nuanced changes in consumer perception and behavior. What can you do right now to deepen and strengthen your segmentation leading into a volatile and unpredictable 2021? Join Resonate AI experts Ericka Podesta McCoy, CMO, and Rose Elam, solutions engineer, for real-world segmentation insights uncovered by the Resonate Ignite Platform and how to use these…

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December 2020

CMO Leadership Summit

December 7, 2020 @ 8:00 am - December 11, 2020 @ 5:00 pm
Your Desk

The CONNECT CMO Leadership Summit is the leading invitation-only conference for senior-level marketing executives in North America. There’s a lot of reasons to attend! For starters, CONNECT CMO Virtual Summit is the only online event customized to help you with your current challenges. You’ll learn from industry veterans and connect to the solutions you need. Your time is valuable and sticking to your budget is more important than ever. CONNECT CMO is designed to help you maximize your time and money for…

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Adweek Elevate Publishing Forum 2020

December 7, 2020 @ 8:00 am - December 9, 2020 @ 5:00 pm
Your Desk

Adweek Elevate: Publishing is an elite summit designed to cut through the noise and connect the most forward-thinking minds in publishing to solve challenges. In a year marked by uncertainty, the only constant changes. Join your peers from leading publishers, media companies, and brands, and hear from the most forward-thinking voices in publishing who will share trends, insights and best practices on how to navigate the rapidly converging media space today and tomorrow. REGISTER NOW

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Virtual Lunch and Learn: Drive Insights-Driven Culture Across Your Brand with Forrester and Resonate

December 8, 2020 @ 11:30 am - 1:30 pm
Your Desk

The 2020 whirlwind is wrapping up and it’s time to return our attention to accelerating growth in 2021. The key? Maturing into a fully insights-driven organization. Join Forrester Principal Analyst Brandon Purcell, Resonate CMO Ericka McCoy and other global brand leaders for an Insights Maturity workshop on December 8, 2020, at 11:30 AM EST. Lunch is complimentary and will be provided. You will gain: Exclusive access to the Forrester Customer Analytics Maturity Assessment to take in advance Keys to advancing…

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#STLDIGSYM | Osborn Barr Paramore Presents: St. Louis Digital Symposium ’20

December 8, 2020 @ 1:00 pm - December 10, 2020 @ 3:00 pm
Your Desk

Digital advancements are constantly shifting the intersections between ever-evolving media channels, tech systems, data regulations and user behavior. And if that wasn't disorienting enough, 2020 happened and left even the most capable digital trend-surfers upside-down. How do you deal with the year ahead? If you felt like 2020 buried your best-laid plans under best-laid panic, turned "pivot" and "new normal" into working-from-home drinking games and generally left you questioning your life, your business and your sanity... Join us in the…

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Resonate’s Lunch and Learn Series: Dig into Real-Time Insights

December 10, 2020 @ 12:00 pm - December 15, 2020 @ 1:00 pm
Your Desk

Real-time audience data can help you keep up with evolving media and entertainment consumption habits. We’d love to show you how our easy-to-use platform can deepen your audience understanding with actionable insights to help you drive higher audience value for your brand and advertisers. So we’re offering you a $20 GrubHub gift card so you can sit back and enjoy lunch while we take you on a tour of our AI-powered Resonate Ignite Platform. In these interactive sessions, we’ll share…

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January 2021

ADWEEK Outlook 2021: The Year Ahead in Marketing and Media

January 26 @ 8:00 am - January 28 @ 5:00 pm
Your Desk

Three Ways Fresh Data Can Make or Break Your 2021  Wednesday, January 27 | 11:45-12:05pm ET Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising. Resonate CMO Ericka Podesta McCoy shares three real-world use cases of growth driven by relevant data and deep, AI-driven human understanding. In times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure. REGISTER NOW

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Digiday Brand Summit

January 27 @ 8:00 am - January 29 @ 5:00 pm
Your Desk

Three Ways Fresh Data Will Make or Break Your 2021 @ 1:20 pm Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising. Tim Hyzdu, Resonate Executive Director, Insights and Analytics shares how in times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure. About Digiday Brand Summit LIVE Brands have been…

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ANA’s Data & Direct Marketing Half Day Virtual Conference: FOUR WAYS FRESH DATA CAN MAKE OR BREAK YOUR 2021

January 28 @ 11:00 am - 2:00 pm
Your Desk

FOUR WAYS FRESH DATA CAN MAKE OR BREAK YOUR 2021 @ 11:10am - 11:45am Consumers underwent a stunning pace of change in 2020 and 2021 looks equally uncertain, making the freshest consumer data a crucial ingredient to success. Resonate CMO Ericka Podesta McCoy shares four real-world use cases that drive growth through using relevant data and deep, AI-driven human understanding. In times of unpredictability, arming yourself with intimately granular consumer data – in real-time and at scale – is everything when it comes to success or failure in brand marketing.…

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[Webinar] 2021 State of OTT + Actionable Audience Insights

January 28 @ 1:00 pm - 2:00 pm
Your Desk

2020 was a big year for OTT. But what does 2021 hold in store? With more people staying at home, understanding the present and future of streaming is crucial for advertisers. Join Resonate OTT experts Ericka Podesta McCoy, CMO, and SVP Agency Jonathan Ricard for a roundtable discussion including Joseph Naylor, Senior Director - Product, Data & Advertising Technologies at Cox Media Group. We’ll share insights from the Ignite Platform™ and real-world use cases that uncover a granular understanding of OTT consumer behavior, advertiser…

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February 2021

The Advocacy Conference Sponsored by the Public Affairs Council (PAC)

February 2 @ 1:00 pm - February 5 @ 5:00 pm
Your Desk

Resonate is excited to be a premier sponsor of the Public Affairs Council's Advocacy Conference for anyone managing a government relations function, engaging stakeholders and seeking to advance public policy as a new administration takes shape. Participants will learn best practices in grassroots, communications and lobbying strategy from the profession’s top experts. REGISTER NOW  

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AdAge Webinar: Disruption-Proof Data: 4 Ways to Drive Agency Growth

February 18 @ 1:00 pm - 2:00 pm
Your Desk

Agencies continue to face a stunning pace of change in 2021. Executives are reporting comeback signs, but business will never be as usual. A future of smaller, smarter agency teams integrated with technology will rearchitect a more successful, sustainable agency business model. Fresh, deep, and actionable consumer data is the foundation agencies need to grow and stay resilient in the face of disruption. Real-time insights are crucial to keeping up with the shifting attitudes, values, behaviors, and media diet of consumers. Everything from…

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