How ‘Big Data’ Analysts are Counting on Your Vote
Gary Sherwood, vice-president of client solutions at Resonate, says it reaches 90 per cent of US adults online, and can analyse 7,000 of their different “attributes”, including “demographics, media consumption, values, and […]
Looking Under the Hood of Resonate HI-RES: Performance is a Feature
This is the second in a series of blog posts that highlight—and provide a behind the scenes look into the development and launch of Resonate’s newly enhanced HI-RES platform. To […]
Resonate Adds Analytics Sales Leader Jason Schneider as Chief Revenue Officer to Capitalize on Growing Demand
Jason Schneider brings over 15 years of experience and leadership in sales and customer-facing roles to Resonate. May 25, 2016 RESTON, Va. – Resonate, a leading provider of consumer intelligence-to-activation […]
With Resonate’s Enhanced Platform, We’re Excited to Now Offer First Party Data Ingestion
This is the first in a series of blog posts that highlight—and provide a behind the scenes look into–the development and launch of Resonate’s newly enhanced HI-RES platform. The May […]
With Resonate’s Enhanced Platform, Brands Will Never See Consumers the Same Way Again
Reston, VA – May 18, 2016, Resonate, a leading provider of consumer intelligence-to-activation software, today launched Resonate HI-RES, a powerful new version of its platform that allows brands to combine […]
How Big Data Can Help You This Political Season
At a recent American Association of Political Consultants (AAPC) conference, I participated on the panel discussion titled, Testing, 1, 2, 3, focusing on how big data can help political campaigns […]
RNC’s Voter Data Now Available Directly through Several Ad Platforms
The Republican National Committee’s exclusive voter data provider, Data Trust, is set to announce a slew of new partnerships with digital ad firms, part of an effort to make the […]
Resonate Awarded “Political Oscar” for Best Use of Online Targeting
AAPC Pollie Award Recognizes Resonate’s Data Analytics and Online Targeting for Successful “Exporters for EX-IM” Campaign WASHINGTON, DC AND RESTON, VA, April 15, 2016 Resonate, a leading provider of intelligence-to-activation […]
Emotions Are Indicators, Not Insights
For decades, a brand’s understanding of the emotional drivers of its customers, and its ability to foster a relationship based on this understanding, has driven success for many of the […]
Women’s History Month Blog Series: Favorite Resonate Memory
This is the final post in Resonate’s blog series honoring Women’s History Month, in which we feature several of the women here at Resonate. We spoke with them about a […]