Entries by Melissa Burke

Resonate Named One of Inc. Magazine’s Best Workplaces 2017

Resonate ranked one of the highest-scoring businesses, with standout employee engagement RESTON, VA June 1, 2017 – Resonate, the leading provider of real-time consumer intelligence solutions, has been named one of Inc. Magazine’s Best Workplaces for 2017, the publication’s second annual ranking in the fast-growing private company sector. As part of a prominent inc.com feature, […]

Webinar: Understand How Underlying Consumer Values Impact Engagement

On Wednesday, June 21, 2017 from 3:00 – 4:00PM ET ANA (Association of National Advertisers) will be hosting an exciting complimentary webinar featuring Jason Schneider, CRO at Resonate along with guest speaker Daniel Wesley, founder and CEO of CreditLoan.com. Understanding your target consumers’ underlying DNA – their values, beliefs, motivators and purchase drivers – helps […]

Veteran Marketing Research Leader Bob Wood Joins Resonate to Advance Company’s Consumer Values and Motivations Research and Modeling across all Channels and Devices

As Resonate continues to evolve its multi-model research strategy and methodology that fuses the largest pool of proprietary long-form survey data with real-time consumer behavior data and predictive modeling at census-level scale, Wood brings a wealth of research and consumer behavior knowledge to the organization May 25, 2017 – RESTON, VA – Resonate, a leading […]

The Data-Marketing Trends To Be Aware Of

Last week’s SPARK 2017 conference hosted by TrackMaven focused on the future of marketing and how marketers can use data-driven strategies to create successful campaigns. At Resonate, we’re passionate about using our proprietary data to drive effective targeting and messaging strategies and I was eager to hear from others on how they incorporate data to improve […]

Customize Your Baseline Audience: Effectively Compare Website Visitors to Your Target Audience

Here’s a scenario to consider: let’s say that you’re a trendy apparel company whose target audience is young women between the ages of 18-34. As we discussed previously, tagging your website with a Resonate Tag provides you with insights on your website visitors. Understanding your website visitors and viewing insights on what makes them unique compared […]

Tapad Partners with Resonate to Enhance Audience Analytics for Mobile App Brands

Leading Data Insights and Cross-Device-Powered Services Bridge Mobile Insights with Connectivity to Drive Real-Time Consumer Intelligence. NEW YORK, May 17, 2017 /PRNewswire/ — Tapad, the leader in cross-device marketing technology, has partnered with Resonate, a leading provider of real-time consumer intelligence and activation SaaS solutions. Through this partnership, Resonate will leverage the Tapad Device Graph™ to […]

Resonate Tags: Truly Understand Your Site Visitors

Most brands feel they have a solid understanding of their customers and prospects. While the odds are that you probably know a lot, you could be missing the complete picture of who these people are and why they are motivated to engage and buy.  The good news is you can fill in the gaps by […]

2017 Travel Trends Brands Need To Be Aware Of

Summer is right around the corner and the holidays aren’t far behind. As consumers plan for upcoming travel, we took a look at where they are planning to go throughout the remainder of 2017. Our data science team pulled together data based on which airport destinations consumers selected on travel sites such as Kayak, Expedia […]

Convert your ad dollars into in-store revenue

As online shopping becomes increasingly popular and convenient with the growth of mobile retail apps, retailers are struggling to maintain foot traffic in their brick and mortar stores and drive sales. Today’s consumers are looking for personalized shopping experiences and are rejecting the standard store layouts as a thing of the past.  As previously noted, […]

What Makes Neiman Marcus, Saks Fifth Avenue and Bloomingdales Shoppers Unique? Looking Beyond the Luxury Label

When you think of luxury department stores, many come to mind. We narrowed the list down to take a look at three seemingly similar retailers and found some surprising differences in the preferences and behaviors of their customers. While Bloomingdales, Neiman Marcus and Saks Fifth Avenue sell many of the same brands and products in their […]

Intender Data: The Secret Sauce of Marketing in the Moment

We know that effective digital advertising in the post-digital era requires a targeted approach to specific segments that serves the right message at the right time. The messages must be presented during moments within the consideration or decision-making phases of the customer journey – and not after – which is when the audience can be […]

Infographic: Millennial Auto Preferences

Regardless of the business you are in, it is critical to know what Millennials value – as individuals – versus targeting them as one broad group based on their generational demographic. How people select products and where they go to get their information is important to any brand, in any industry. This means understanding the […]

Millennial Travel Habits Infographic

It’s a big world out there and Millennials are eager to see it all. Wanderlust is strong with this generation as travel is an important personal motivation and they are willing to spend the money on it. But are you confident that you know how they select a travel provider, what sites they use, where […]

Infographic: Millennial Retail Preference Differences

We all know that Millennials love to shop and they are estimated to spend $200 billion this year, alone. But you’d be surprised by some of their Retail habits when you begin to break this group down into sub-segments by gender and age group. Millennials are notorious for being a fickle generation when it comes […]

Infographic: Millennial Product Preference Differences

We know the purchasing power of Millennials right? But, can you identify the differences between what a 34 year old male versus a 23 year old values in the products they buy? Or the difference in their shopping behaviors? If Millennials are a key segment for you, these nuances can be critical when developing your brand […]

Resonate Participates in the 2017 Adobe Summit in Las Vegas, March 19-23

Come visit Resonate at Kiosk 620-B at next week’s Adobe Summit: The Digital Marketing Conference from March 19-23 in Las Vegas, Nevada. Resonate will be featuring its Real-Time Consumer Intelligence Platform which allows B2C brand marketers to better tap into consumer’s unique motivations, values, interests, and inclinations, at the individual level, to better understand, target, reach, […]

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