The Oregon Standoff Is In One Of The Most Pro-NRA Districts In The Country
This column by Cameron Joseph originally appeared in Mashable. The Bundy family sure knows how to pick ’em. The gun-loving, government-hating group that’s in a standoff with the feds in Eastern Oregon has […]
Will “American Dream Believers” Elect the Next President?
Amidst the drama, conflict and negative overtones that characterize contemporary presidential elections, it would be easy to assume that voters’ belief in the American Dream is fading faster than a […]
Brands, Which Politician Are You?
In 2016, political ad spending will reach a record high of $11.4 billion, with $1 billion focused on digital media. That’s a nearly 5,000% increase in digital investment from 2008. […]
Meet the ‘Obama Republicans’
So-called “Reagan Democrats” played a significant role in the 1980 blow-out election, demonstrating how a charismatic candidate with uplifting language could swing moderate voters of the opposing party. In 2008, […]
How Automation Could Replace Campaign Staffers
Campaigns may be the next industry to see its staffing requirements changed significantly thanks to automation. In 2016 and beyond, large, centralized data teams will become less important than the […]
Look-alike Targeting’s New Frontier
This past summer, Facebook announced that advertising had come to Instagram, which will enable advertisers to scale their Facebook campaigns considerably. Yet marketers are looking for not just more scale, […]
The New Way to GOTV
Campaigns are increasingly modeling polling data onto their contact files to identify what motivates voters to show up at the polls. This can include social-versus-fiscal ideology, or specific issue engagement […]
Smart Ways Brands Can Newsjack The Election Season
Earlier this week in Boulder, Colo., 11 Republican presidential hopefuls took their third shot on CNBC’s national stage of 13 million viewers to expand their support base with new campaign […]
Do Honda Drivers Dream Of Innovation?
Recently, Honda debuted a powerful new “Power of Dreams” ad, the stated purpose of which is to portray Honda as “not just your run-of-the mill car manufacturer. “This is a […]
People Who Think GOP Presidential Debates Matter
The next GOP presidential debate is Wednesday. It will be the third of almost a dozen in 2015 and 2016. There has been endless talk about the effect of debates: […]