Survey Says: What Motivates Travelers
By Lauren Kreisberg, Director of Research Applications Our latest survey release includes information about travel, specifically hotel and airline services and providers. Noting some interesting dynamics in the current travel […]
White Paper: Motivations in the Marketing Mix
What’s the difference between a consumer and a customer? Motivation.
Breakfast Made Me Do It
They say not to sweat the small stuff. Yet, it’s in how we deal with the small stuff that speaks volumes to our character and values. Take something simple like […]
Why I’m Excited About Adexchanger’s Industry Preview
By Dennis Yuscavitch, Senior Product Manager This week Adexchanger will preview industry trends for 2014 and I expect we’ll get our share of continuing themes around big data – programmatic […]
Resonate Reports 428% Growth in Brand Revenue as Advertisers Seek Deeper Emotional Connections with Consumers
Company’s continued growth spurred by marketer’s need to understand consumer motivations; Number of customers grows more than 500 percent RESTON, Va.— (BUSINESS WIRE) — Resonate, the only company that empowers […]
Putting a Bow on 2013
Back in February, we boldly predicted that 2013 would be “the year that ad targeting would shift gears.” Let’s play Monday morning QB and see how we faired in those […]
RESONATE PRODUCES CONSUMER ANALYTICS BASED ON PERSONAL VALUES, INSTEAD OF DEMOGRAPHICS
By Omar Akhtar, The Hub Why do people buy the things they do? Till now, most brands were only able to predict consumer buying habits based on demographic information such […]
The Migration of Luxury Shopping
Building reputation and loyalty between luxury brands and affluent customers has historically meant in-person service. But today’s high income consumers of luxury items have migrated their shopping from in-store to […]
Putting Agile Marketing Into Action
There was a great byline on CMO.com recently that highlighted the adoption of Agile Marketing, including the desire of senior brand marketers to incorporate consumer values into the larger narrative of their […]
Now We Need the Power of Why
For, far too long marketers haven’t been asking enough questions about the consumer. Their age, income and what they do online are all interesting to know and do provide a […]