Forrester And Resonate On The Explosive Growth In Digital Video
On Thursday, October 22, Jim Nail, Principal Analyst at Forrester Research delivered a webinar on the rise of digital video, highlighting key statistics on how different generations consume digital video […]
You Can’t Hide Your Bud Light From Us, Hipsters
News broke last week that brewing giant Anheuser-Busch InBev NV has reached a deal to take over rival brewer SABMiller PLC in a deal worth $104.2 billion. According to the Wall […]
Whose Supporters Like Cheap Flights, ‘The Daily Show’ And Fracking?
This column by Scott Detrow originally appeared in It’s All About Politics – NPR People who want Sen. Bernie Sanders to be the Democratic presidential nominee are twice as likely to book […]
Want To Grow Digital Banking Business? Don’t Take Away The People
Digital banking is ubiquitous, and more consumers are turning to mobile banking platforms. But using smartphones, tablets and computers to bank doesn’t preclude a banking client from wanting an excellent […]
What’s In Your Wallet? Understanding The Psychographic Drivers Of Credit Card Choice
For credit card marketers offering cards with a host of standard features and reward programs that can all start to look alike, standing out from crowd is always a challenge. […]
Please Don’t Tweet And Drive
This week’s news that former CEO and co-founder Jack Dorsey would return to Twitter as its new CEO has prognosticators wondering if Dorsey is the right choice to turn around […]
Whiskey: Not Just For The Cigar Crowd Anymore
Conventional wisdom says that whiskey is a man’s drink and vodka is a woman’s drink. Certainly, the branding of each liquor category supports this notion; while whiskey brands typically feature […]
When did Republicans become obsessed with Reagan?
This column by Mark Fahey originally appeared in CNBC. Republicans want you to know that they adore Ronald Reagan. In the September debate, the presidential candidates stood in front of Reagan’s presidential plane […]
Marketing Myth-Busters: Do Millennials Only Eat at Chipotle?
Conventional wisdom says that hard-to-please Millennials eschew traditional fast food restaurants—think McDonald’s, Burger King, and Wendy’s—for fast casual chains such as Chipotle, Shake Shack, and Panera Bread. Certainly, the growth […]
Dieselgate: What Impact Will The Scandal Have On Volkswagen Drivers?
The “Dieselgate” scandal, in which the U.S. Environmental Protection Agency has accused Volkswagen of deceitfully installing software designed to fool emissions tests, has the potential to inflict catastrophic damage to […]