Fantasy Sports: $1B Valuations for the Next Big Media Audience
Recent media reports have heralded the rise of the next arena of investment for big media companies: Fantasy sports. Media behemoths such as Disney, Fox, and Time Warner are earmarking […]
One Party, Divided by its Candidates
Heading into tonight’s first Republican primary debate, all eyes are on the highest polling candidates in the race – Jeb Bush, Donald Trump, and Scott Walker. As Trump ascended the […]
2016 New Car Models: At the Intersection of Popular and Unique
With auto manufacturers soon set to roll out their 2016 model launches, we thought it was the opportune time to look closely at the Resonate 2015 research on U.S. consumers […]
Marketing Personalization: Start with the Tools, Finish with the Message
Recently the Wall Street Journal reported on how department store brands Saks Fifth Avenue and Lord & Taylor have adopted sophisticated analytical techniques to personalize their digital and in-store messages […]
The Internet Of Things: Big Upside For Brands, Tons Of Risk
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The column, written by Pat LaPointe, EVP at Resonate originally appeared in AdExchanger […]
Profile of a Smartwatch Owner
The Smartwatch is the newest screen to capture the world’s attention. But who has actually ponied up the money to acquire one? And why did they buy? Masters of the […]
Tech Influencers are Sick. No, really.
They are far more likely to suffer from many major maladies than the population at large. Your favorite tech advisor is more likely to suffer from ED. Or heart disease. […]
Summer Travel Trend: Price-Conscious Vacationers, but Only to a Point
Every year, the summer travel season brings out a plethora of media stories about the hottest travel destinations and trends for that year. This year, Smarter Travel lists Southern California, Colorado, […]
Marketing July 4th: Independence Day is All About Community
Every year about this time we begin to see lists of the “top American Brands” based on emotional engagement strength for the value of “patriotism.” These lists are roughly the […]
Minding the Gap: Reestablishing an iconic American brand
When troubled apparel retailer Gap announced last week that it will close a quarter of its 675 North American stores over the next few years, many analysts noted that the […]