Dieselgate: What Impact Will The Scandal Have On Volkswagen Drivers?
The “Dieselgate” scandal, in which the U.S. Environmental Protection Agency has accused Volkswagen of deceitfully installing software designed to fool emissions tests, has the potential to inflict catastrophic damage to […]
Resonate Expands Unique Big Data Solutions To Deliver Richer Audience Insights In Auto, Financial, Travel, and Media Sectors
Reston, VA, SEPTEMBER 22, 2015 Resonate – the data and technology company – today announced a 50% expansion of its flagship platform, which now contains even more valuable attributes for audience […]
How Financial Services Companies Can Amplify Their Creative
Excellent creative is more important than ever. Even media executives on Madison Avenue are saying so. In the financial services industry, creative messages tend to focus on the lifestage of […]
Defining the Importance of Debates
Can you recall a presidential primary debate – held 14 months before Election Day – that ever got so much attention? Fueled by more than just the 24-hour news cycle […]
Advertiser’s Mandate In The Age Of Ad Blocking: Blend In
This column, written by Pat LaPointe EVP at Resonate, originally appeared in MediaPost – Media Daily News September 9, 2015. Consumers are increasingly constructing their own digital “content cocoons.” From their […]
Study Finds It’s Not Just Millennials Driving Disruptive Behavior in the Financial Services Industry
Reston, VA SEPTEMBER 8, 2015 (Marketwired) Resonate, in consultation with the Association of National Advertisers, announced today the results of an extensive analysis of millennial actions and attitudes towards financial services. […]
3 Things Financial Services Companies Need to Know About Millennials
Millennials are poised to disrupt the banking industry. After all, one-third (33%) believe they won’t need a bank at all in five years. Recently, Resonate issued a joint study with […]
Who Are Donald Trump Supporters?
Barely a day goes by where we don’t see a new poll trumpeting Donald Trump’s double-digit lead nationally among Republican voters. Not all Donald Trump supporters are equal, however: Voter […]
How to Reach Consumers in Their ‘Content Cocoons’
This column, written by Pat LaPointe EVP at Resonate, originally appeared in Advertising Age – published on August 19, 2015. Stanford professor Itamar Simonson talks about a conundrum that hits today’s […]
Resonate Recognized with Fourth Consecutive Year on Inc. 5000
Leading data and technology platform sees more than 200% growth in analytics business, and expects trend to accelerate as company heads into election season NEW YORK AND RESTON, VA, August […]