Resonate unveils customer analytics tool
By Sarah Shearman, PRWeek Marketing data software company Resonate has launched a tool for marketing and PR agencies to gain insight about the motivations of their customers. Resonate provides information […]
Resonate’s Analytics Helping Agencies Answer Why Consumers Act
By Tyler Loechner, MediaPost Resonate, a real-time analytics provider, is expected to Wednesday announce the availability of Resonate Analytics for Agencies, their analytics platform. The company says the platform is […]
Resonate Targets Agencies With Motivation Measurement Platform
By Ericka Chickowski, AdExchanger Resonate has debuted a platform that measures consumers’ online motivations to help agencies better target campaigns across mobile, social and video. Dubbed Resonate Analytics for Agencies, the […]
Modern Marketing Measurement
Last week, Resonate attended Mastering Measurement, led by the IAB and the Laredo Group, to further analyze metrics and data surrounding digital advertising. The best practices for measuring online marketing and advertising […]
Candy Casts Its Spell
The full moon doesn’t just bring out the goblins and the ghouls on Halloween; it also welcomes the crazy candy addicts – many of whom suffer from a sweets infatuation […]
The Tells of NY Gamblers
Could the Big Apple be the next Sin City? On November 5, 2013, New Yorkers state-wide will vote on the legalization of full-service casinos. Currently, casino gambling is contained to […]
GMO Labeling: A Go or a No-No?
On November 5, 2013 citizens of Washington State will vote on whether or not to label food products that have been genetically modified (GMO), allowing consumers to have more control […]
New Insights From Resonate: Millennials Are Buying Fewer Cars, but Not for the Reasons Most Believe; What They Look for When Buying a Car Might Surprise You
Weak economic condition leads to fewer car purchases, ‘green’ and ‘excitement’ not the purchase motivators most assume October 17, 2013 03:32 PM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — […]
Millennials, Motor Vehicles & Motivations
Society, the media, and the marketing industry more often than not categorize people into broad generalizations that gloss over the nuance and complexity that define real humanity. From political affiliation […]
Hello Digital Pharma East
Today marks the start of the 7th Annual Digital Pharma East Conference – the principle event in life science marketing. The forum is the primo outlet for marketing strategists and professionals […]