Data Science + Consumer Insights
This past week, we attended the KDD Conference held in Chicago. The focus this year was on Knowledge Discovery and Data Mining. As this is the premier data science conference […]
The Challenges of Enrolling Health Care Exchange Participants
The health exchanges created by the Affordable Care Act are scheduled to start enrolling participants in October. Many believe the success of the ACA is largely dependent on the success […]
Resonate Appoints Key Executives as Company Continues Rapid Growth
Company strengthens infrastructure to meet increasing demand for media and analytics products that reveal consumer motivations August 12, 2013 11:00 AM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — Resonate, […]
Defining Customer Insights
The next time someone offers “consumer insights,” consider this definition recently provided by Helen Edwards: “Consumer Insight: a revelatory breakthrough in your understanding of people’s lives that directs you to […]
Charlie Cook Sees Little Elasticity in the 2014 Congressional Battleground
Charlie Cook offered his thoughts on the 2014 political landscape this morning at an event cosponsored by National Journal and United Technologies. In his remarks about the outlook for 2014 […]
Jay-Z Markets His Values
Photo Courtesy of Billboard.com With Jay-Z’s early release of “Magna Carta…Holy Grail” through Samsung, the rapper-cum-business mogul has yet again broken the music industry mold having sold a million copies […]
America: The Brand
As the US celebrates the 4th of July tomorrow amidst family, friends, and BBQ, the Resonate team picked our 3 favorite websites that showcase “America: The Brand” – in a couple […]
Celebrating the DC Tech Innovation Scene at Sold-Out Hackathon #RevoltDC
The #RevoltDC Hackathoners On Saturday, aspiring entrepreneurs packed hot new DC start-up space “1776” to code up political and issue apps with data and APIs provided by high-profile sponsors, including […]
The 3 E’s to a Successful Political Digital Campaign
This week I participated in the “Targeted Ads in a Fragmented Media World” Panel at the Art of Political Campaigning Conference. Every year, people interested in learning the “strategies, techniques and […]
Changing The Game
Jumping out from this great post by Adam Markey on Business Insider is the following quote (bold emphasis mine): “Remember that actual person we’re trying to reach with the right message on […]