Listen Up Brands! Here’s The “Y” in Cyber Monday Purchases
With Thanksgiving the latest it’s been in over 10 years, this holiday shopping season is much shorter than its predecessors — a good six days to be exact. The hustle […]
Motivation-based Targeting Comes to Video Ads
Online video marketing firm, TubeMogul, has sought the consumer insight services of Resonate to help it more accurately place media in front of the eyes of consumers. By Simon Holland, […]
Internet Summit 2013
In addition to headliners like Reddit’s Alexis Ohanian and Twitter’s Brent Herd, the best and the brightest from all edges of the technosphere gathered at last week’s Internet Summit in […]
Resonate, TubeMogul Partner To Bring New Type Of Targeting To Online Video
By Tyler Loechner, MediaPost Adding to the already packed list of “something-based targeting,” TubeMogul and Resonate have announced a partnership that will bring “motivation-based targeting” to online video advertising. The companies […]
Tubemogul Partners With Resonate To Offer Motivations-Based Video Ad Targeting
By Ginny Marvin, MarketingLand November 18, 2013 – Tubemogul, the programmatic video advertising platform, has partnered with Resonate to offer “values and motivations-based” targeting for branding, issue and political marketers. […]
TubeMogul and Resonate Partner to Offer Values-Based Ad Targeting
Brands can achieve higher completion rates by understanding the motivations that drive its viewers. By Troy Dreier, StreamingMedia November 18, 2013 – Demographic targeting is nothing new for online video, […]
Resonate and TubeMogul Team Up to Deliver Industry First: Motivations-Based Targeting for Online Video Advertising
Campaigns that target on why people take action outperform benchmarks for video completion rates Reston, VA, and Emeryville, CA, November 18, 2013 – Resonate, the only company that empowers […]
Today We Honor Our Veterans
A commitment to their country and its national security obviously drives the majority of U.S. Veterans. But with a current political landscape consumed by a variety of high-profile issues, where […]
The Launch of Resonate Analytics
By Andy Hunn, COO When we began our journey building Resonate in 2008, we were trying to answer one simple question: how can you understand people online based on their […]
Resonate Launches “Analytics For Agencies” To Help Them Better Serve Clients By Uncovering Consumer Motivations
Strategy and analytics teams can now analyze the reasons why people take action to improve targeting and performance of online advertising November 06, 2013 08:00 AM Eastern Standard Time RESTON, […]