Two Reasons Why People Watch the Olympics
Patriotism vs. Belonging: How Olympics Advertisers Should Address Differing Audience Values Why do people really watch the Olympics? Resonate surveyed two audiences within the Olympics viewing population as key influencers: […]
Direct Match from Resonate Allows Brands to Understand and Act on the Motivations of Offline Customers in the Online World
Brands can now improve customer retention by using CRM data to understand what makes those customers take action and target them through online advertising campaigns RESTON, Va.— (BUSINESS WIRE) — […]
RESONATE PRODUCES CONSUMER ANALYTICS BASED ON PERSONAL VALUES, INSTEAD OF DEMOGRAPHICS
By Omar Akhtar, The Hub Why do people buy the things they do? Till now, most brands were only able to predict consumer buying habits based on demographic information such […]
Listen Up Brands! Here’s The “Y” in Cyber Monday Purchases
With Thanksgiving the latest it’s been in over 10 years, this holiday shopping season is much shorter than its predecessors — a good six days to be exact. The hustle […]
We Are Not Alone
Anytime you’re breaking new ground, it is hard to figure out exactly how to tell your story. You are creating something new and innovative, but how do you make it […]
If You Excite Them, They Will Come
I was struck by the intersection of two recent articles: MediaPost wrote about a recent Razorfish study into how consumers view engaging with brands on social media, and McKinsey’s Consumer […]
Confessions of an Online Media Seller (and Former Brand Guy)
I used to be a brand builder and I loved it. I spent almost 10 years building brands, defining brand personalities, and creating “brands as people” with values, attitudes and […]