2017 Travel Trends Brands Need To Be Aware Of
Summer is right around the corner and the holidays aren’t far behind. As consumers plan for upcoming travel, we took a look at where they are planning to go throughout […]
Convert your ad dollars into in-store revenue
As online shopping becomes increasingly popular and convenient with the growth of mobile retail apps, retailers are struggling to maintain foot traffic in their brick and mortar stores and drive […]
Marketers’ Digital Ad Spend to Increase in 2017: How to Make the Most of It
While the new year settles in, it’s an apt time for brand marketers and agencies to look back at 2016 and project ahead into 2017. As we recently noted, marketing […]
Farm To Table Data For YUMMY Marketing
One of the more exciting transitions in dining over the last several years has been the development of the Farm to Table restaurant scene. We can thank the Michael Pollan’s […]
Smart Ways Brands Can Newsjack The Election Season
Earlier this week in Boulder, Colo., 11 Republican presidential hopefuls took their third shot on CNBC’s national stage of 13 million viewers to expand their support base with new campaign […]
Debunking 3 Myths Preventing Campaigns From Embracing Digital Ads
Article originally published in Campaigns & Elections By Bryan Gernert, Resonate CEO Following the 2012 election, “big data and digital” was the post mortem no one could avoid. Pundits and […]
Contextual Marketing and the “Always Addressable Customer”
By Siobhan Miller, Director of Product Management, Marketing Analytics In the past two weeks, I’ve been eagerly awaiting a rather small refund (but a refund!) from Uncle Sam. I’ve checked […]
Resonate Adds Audience Building and Market Positioning to Analytics Platform, Empowering CMOs and Brand Managers to Match Messaging, Products and Services with Consumer Motivations
Direct access to the nation’s largest research and analytics platform goes beyond segmentation and opens the door to true personalization. April 10, 2014 08:22 AM Eastern Daylight Time SAN FRANCISCO […]
Actionable Measurement: Surveying Now Resonates With Google Too
By Chris Cox, Director of Client Strategy & Insight Google recently made headlines in the advertising world by announcing a partnership with comScore. This union will bring comScore’s VCE measurement suite […]
The Coupon Crew
By Chris Cox, Director of Client Strategy & Insight Have you ever wondered what a true coupon user looks like? Do you picture grandma sitting at the kitchen table clipping […]