Entries by Andrea Puhak

On-Demand Webinar: Marketing Leaders’ Customer Strategies are Failing

Better customer experiences equal higher revenue growth. As this reality has set in, companies are looking to their marketing and customer insights leaders to step-up and guide their teams in driving customer-obsessed strategies. And while the majority of marketing leaders may think they already are, the reality is most still prioritize internal rubrics over solving […]

Unwrapping the 2017 Holiday Shopper

Black Friday weekend is upon us, and with it, hordes of holiday shoppers. But who are they and what motivates their purchases? We decided to dig into our US consumer survey data and take a look. With Thanksgiving just days away, the hustle to fulfill that gift list is officially on! This year those holiday […]

3 Ways to Leverage Consumer Insights to Maximize Your Social Ad Spend

We look at how consumer insights can help improve your social advertising strategy and avoid wasted media spend and lost opportunities. $36 billion. That’s how much marketers will spend globally on social advertising this year. Yet despite this hefty investment, survey after survey reveals that organizations are not seeing the fruits of their labor (and […]