Life After Facebook Partner Categories: How to Achieve Efficient, Effective Targeting
There’s no doubt that the current privacy-sensitive environment is creating enormous challenges for marketers universally. Threatening, bad players, have caused increased scrutiny of all third-party data providers and marketers are reeling from round after round of changes from Google, YouTube and Facebook. The recently announced removal of Facebook’s Partner Categories, the social platform’s third-party data […]
3 Ways to Leverage Consumer Insights to Maximize Your Social Ad Spend
We look at how consumer insights can help improve your social advertising strategy and avoid wasted media spend and lost opportunities. $36 billion. That’s how much marketers will spend globally on social advertising this year. Yet despite this hefty investment, survey after survey reveals that organizations are not seeing the fruits of their labor (and […]
