Entries by Resonate

Your Audience Is Not Who You Think It Is

Many advertisers have a hard time reaching their true audiences online.  Often, advertisers spend considerable time and effort refining their audience definitions only to find that they cannot effectively reach […]

Good News — Facebook CTR Is Down

Should advertisers care whether Facebook overall has a lower CTR than display advertising?  Is that what would drive my decision on which channel to spend my online dollars? RealIy, in […]