Jay-Z Markets His Values
Photo Courtesy of Billboard.com With Jay-Z’s early release of “Magna Carta…Holy Grail” through Samsung, the rapper-cum-business mogul has yet again broken the music industry mold having sold a million copies […]
About Resonate
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Entries by Resonate
America: The Brand
July 3, 2013 in Blog Page /by ResonateAs the US celebrates the 4th of July tomorrow amidst family, friends, and BBQ, the Resonate team picked our 3 favorite websites that showcase “America: The Brand” – in a couple […]
Celebrating the DC Tech Innovation Scene at Sold-Out Hackathon #RevoltDC
June 25, 2013 in Blog Page /by ResonateThe #RevoltDC Hackathoners On Saturday, aspiring entrepreneurs packed hot new DC start-up space “1776” to code up political and issue apps with data and APIs provided by high-profile sponsors, including […]
The 3 E’s to a Successful Political Digital Campaign
June 24, 2013 in Blog Page /by ResonateThis week I participated in the “Targeted Ads in a Fragmented Media World” Panel at the Art of Political Campaigning Conference. Every year, people interested in learning the “strategies, techniques and […]
Resonate Enters New Phase of Growth with Chief Marketing Officer and Vice President of Research Hires
March 14, 2013 in Blog Page, News & Press /by ResonateAdditions Will Boost Resonate’s NYC Presence and Expand on Values Based Insights and Targeting Business March 14, 2013 09:00 AM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — Resonate, the […]
Nobody Saw My Ad, Yet My eCPA Was Fantastic!
February 26, 2013 in Blog Page /by ResonateBy Sung Shin ComScore’s Digital Future In Focus Report for 2013 states that 31% of ad impressions aren’t seen online. When you couple this with faulty last-touch attribution modes, that’s downright scary […]
Resonate Increases Revenue 72 Percent Year Over Year as Marketers Realize Power of Values-Based Targeting
February 21, 2013 in Blog Page, News & Press /by ResonateCompany Increases the Number of Million Dollar Clients by 5X RESTON, VA — (Marketwire – Feb 21, 2013) — Resonate, the only advertising technology company that gives marketers the ability […]
Resonate Named as a Best Place to Work in Virginia
February 1, 2013 in Blog Page, News & Press /by ResonateRESTON, VA — (Marketwire – Feb 1, 2013) — Resonate, the only advertising technology company that gives marketers the ability to target audiences based on people’s values, was recently named […]
More Mars/Venus Data That Should Resonate With Super Bowl Advertisers
January 31, 2013 in Blog Page, News & Press /by ResonateJan 31, 2013  By Mike Daly, adotas.com An overwhelming amount of ad execs will tell you that the way they target their ads is based on demographics. We all know […]
How Bill Chose and Bought an Audi Q7 TDI
May 1, 2012 in Blog Page /by ResonateI have spent years and a lot of effort figuring out why and how people buy products. Values are the key driver behind the “why” and they have always been […]
Your current insights are insults
March 14, 2012 in Blog Page /by ResonateMerriam Webster defines insights as “The act or result of apprehending the inner nature of things.” So then why, as with everything else in our online ad ecosystem, does everyone […]
Holiday Gift Values — No, Not That Kind of Value!
December 15, 2011 in Blog Page /by ResonateYou just opened the most beautifully wrapped box in the room. Everyone stares and you gasp. It’s the ski sweater you gave your cousin two years ago; Love Dad! At that moment […]
The Fiscal Moderates: A Whole New Center
November 28, 2011 in Blog Page /by ResonateNo new news: the economy remains the central issue in politics at every level: local, state and national. Winning elected office in 2012 requires a finely tuned understanding of where […]
Where Door-to-Door and Digital Collide
October 31, 2011 in Blog Page /by ResonateLast Sunday, as I was enjoying doing absolutely nothing, my doorbell rang. Naturally, I assumed it was a salesperson. My husband hates salespeople, but I’m a little more sympathetic, having […]
Social Media Users: Getting To Know You
September 19, 2011 in Blog Page /by ResonateWe published a blog post last month that identified Heavy Social Media Users and then looked at their purchase behavior. With marketers spending substantial portions of their budget on social platforms we […]
The Marriage of Creative and Data
August 1, 2011 in Blog Page /by ResonateA few weeks ago, I presented the problem in the industry in servicing brands: ‘The Death of Creative at the Hands of Data ‘. If we’ve lost our focus around the importance […]
Now We Need the Power of Why
July 24, 2011 in Blog Page /by ResonateFor, far too long marketers haven’t been asking enough questions about the consumer. Their age, income and what they do online are all interesting to know and do provide a […]
The Death of Creative at the Hands of Data
July 18, 2011 in Blog Page /by Resonate“More product is moved through emotion than rational fact. Advertising is the process of changing attitudes.” This quote from Randall Rothenberg, President of the IAB, was part of a presentation […]
Powering The Online Activist Pipeline
June 17, 2011 in Blog Page /by ResonateIn my first of many blog posts here at Resonate (some of which will be more technical than others), I want to talk at a high level about the opportunity […]
Clicks, Unicorns, and Magic Fairy Dust Part 1
April 28, 2011 in Blog Page, Digital Advertising /by ResonateCollective put out an interesting study on the profile of clickers. To quote a colleague, this horse can’t possibly stand another beating. Unfortunately it can. If you’ve run campaigns, you’ve […]
Got Scale?
April 22, 2011 in Blog Page /by ResonateDSPs. DMPs. SSPs. RTB. Somewhere in this alphabet soup there is supposed to be an easier way for advertisers to buy the online media they want, targeted to the online […]
Your Audience Is Not Who You Think It Is
March 29, 2011 in Blog Page /by ResonateMany advertisers have a hard time reaching their true audiences online. Often, advertisers spend considerable time and effort refining their audience definitions only to find that they cannot effectively reach […]
Good News — Facebook CTR Is Down
March 24, 2011 in Blog Page /by ResonateShould advertisers care whether Facebook overall has a lower CTR than display advertising? Is that what would drive my decision on which channel to spend my online dollars? RealIy, in […]