Marriage and the Male Psyche
Many attest that the key to a healthy marriage is compromise. So, if most married women change their last names, what do most married men surrender in exchange? Resonate’s Chief […]
About Resonate
This author has yet to write their bio.Meanwhile lets just say that we are proud Resonate contributed a whooping 481 entries.
Entries by Resonate
Who Says Pirates Don’t Have Values?
September 19, 2013 in Blog Page /by ResonateIn anticipation of International Talk Like a Pirate Day, Resonate conducted a special wave of research (“13rrrrr”) to identify the values of these kings of the sea, to make our impressions (of them) […]
New Insights From Resonate: As Opening Day Approaches for Healthcare Insurance Exchanges, Major Communication and Education Challenges Exist
September 10, 2013 in Blog Page, News & Press /by ResonateAwareness of health exchanges remains low; Younger consumers pass on insurance because they cannot afford it, not because they feel invincible September 10, 2013 09:35 AM Eastern Time RESTON, Va.— (EON: […]
Resonate Becomes Corporate Member of Digital Analytics Association
September 4, 2013 in Blog Page, News & Press /by ResonateOrganization focused on shaping the future of digital analytics September 04, 2013 10:02 AM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — Resonate, the only marketing intelligence company that delivers […]
Resonate Named to Inc. Magazine’s 500|5000 List of America’s Fastest-Growing Private Companies for Second Straight Year
August 28, 2013 in Blog Page, News & Press /by ResonateCompany also ranks among top 100 in Virginia and Washington, D.C. metro areas August 28, 2013 11:00 AM Eastern Time RESTON, Va.— (BUSINESS WIRE) — Resonate, the only marketing intelligence company that […]
Resonate Appoints Key Executives as Company Continues Rapid Growth
August 12, 2013 in Blog Page, News & Press /by ResonateCompany strengthens infrastructure to meet increasing demand for media and analytics products that reveal consumer motivations August 12, 2013 11:00 AM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — Resonate, […]
Defining Customer Insights
August 6, 2013 in Blog Page /by ResonateThe next time someone offers “consumer insights,” consider this definition recently provided by Helen Edwards: “Consumer Insight: a revelatory breakthrough in your understanding of people’s lives that directs you to […]
Charlie Cook Sees Little Elasticity in the 2014 Congressional Battleground
July 23, 2013 in Blog Page /by ResonateCharlie Cook offered his thoughts on the 2014 political landscape this morning at an event cosponsored by National Journal and United Technologies. In his remarks about the outlook for 2014 […]
Jay-Z Markets His Values
July 17, 2013 in Blog Page /by ResonatePhoto Courtesy of Billboard.com With Jay-Z’s early release of “Magna Carta…Holy Grail” through Samsung, the rapper-cum-business mogul has yet again broken the music industry mold having sold a million copies […]
America: The Brand
July 3, 2013 in Blog Page /by ResonateAs the US celebrates the 4th of July tomorrow amidst family, friends, and BBQ, the Resonate team picked our 3 favorite websites that showcase “America: The Brand” – in a couple […]
Celebrating the DC Tech Innovation Scene at Sold-Out Hackathon #RevoltDC
June 25, 2013 in Blog Page /by ResonateThe #RevoltDC Hackathoners On Saturday, aspiring entrepreneurs packed hot new DC start-up space “1776” to code up political and issue apps with data and APIs provided by high-profile sponsors, including […]
The 3 E’s to a Successful Political Digital Campaign
June 24, 2013 in Blog Page /by ResonateThis week I participated in the “Targeted Ads in a Fragmented Media World” Panel at the Art of Political Campaigning Conference. Every year, people interested in learning the “strategies, techniques and […]
Resonate Enters New Phase of Growth with Chief Marketing Officer and Vice President of Research Hires
March 14, 2013 in Blog Page, News & Press /by ResonateAdditions Will Boost Resonate’s NYC Presence and Expand on Values Based Insights and Targeting Business March 14, 2013 09:00 AM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — Resonate, the […]
Nobody Saw My Ad, Yet My eCPA Was Fantastic!
February 26, 2013 in Blog Page /by ResonateBy Sung Shin ComScore’s Digital Future In Focus Report for 2013 states that 31% of ad impressions aren’t seen online. When you couple this with faulty last-touch attribution modes, that’s downright scary […]
Resonate Increases Revenue 72 Percent Year Over Year as Marketers Realize Power of Values-Based Targeting
February 21, 2013 in Blog Page, News & Press /by ResonateCompany Increases the Number of Million Dollar Clients by 5X RESTON, VA — (Marketwire – Feb 21, 2013) — Resonate, the only advertising technology company that gives marketers the ability […]
Resonate Named as a Best Place to Work in Virginia
February 1, 2013 in Blog Page, News & Press /by ResonateRESTON, VA — (Marketwire – Feb 1, 2013) — Resonate, the only advertising technology company that gives marketers the ability to target audiences based on people’s values, was recently named […]
More Mars/Venus Data That Should Resonate With Super Bowl Advertisers
January 31, 2013 in Blog Page, News & Press /by ResonateJan 31, 2013 By Mike Daly, adotas.com An overwhelming amount of ad execs will tell you that the way they target their ads is based on demographics. We all know […]
How Bill Chose and Bought an Audi Q7 TDI
May 1, 2012 in Blog Page /by ResonateI have spent years and a lot of effort figuring out why and how people buy products. Values are the key driver behind the “why” and they have always been […]
Your current insights are insults
March 14, 2012 in Blog Page /by ResonateMerriam Webster defines insights as “The act or result of apprehending the inner nature of things.” So then why, as with everything else in our online ad ecosystem, does everyone […]
Holiday Gift Values — No, Not That Kind of Value!
December 15, 2011 in Blog Page /by ResonateYou just opened the most beautifully wrapped box in the room. Everyone stares and you gasp. It’s the ski sweater you gave your cousin two years ago; Love Dad! At that moment […]
The Fiscal Moderates: A Whole New Center
November 28, 2011 in Blog Page /by ResonateNo new news: the economy remains the central issue in politics at every level: local, state and national. Winning elected office in 2012 requires a finely tuned understanding of where […]
Where Door-to-Door and Digital Collide
October 31, 2011 in Blog Page /by ResonateLast Sunday, as I was enjoying doing absolutely nothing, my doorbell rang. Naturally, I assumed it was a salesperson. My husband hates salespeople, but I’m a little more sympathetic, having […]
Social Media Users: Getting To Know You
September 19, 2011 in Blog Page /by ResonateWe published a blog post last month that identified Heavy Social Media Users and then looked at their purchase behavior. With marketers spending substantial portions of their budget on social platforms we […]
The Marriage of Creative and Data
August 1, 2011 in Blog Page /by ResonateA few weeks ago, I presented the problem in the industry in servicing brands: ‘The Death of Creative at the Hands of Data ‘. If we’ve lost our focus around the importance […]
Now We Need the Power of Why
July 24, 2011 in Blog Page /by ResonateFor, far too long marketers haven’t been asking enough questions about the consumer. Their age, income and what they do online are all interesting to know and do provide a […]
The Death of Creative at the Hands of Data
July 18, 2011 in Blog Page /by Resonate“More product is moved through emotion than rational fact. Advertising is the process of changing attitudes.” This quote from Randall Rothenberg, President of the IAB, was part of a presentation […]
Powering The Online Activist Pipeline
June 17, 2011 in Blog Page /by ResonateIn my first of many blog posts here at Resonate (some of which will be more technical than others), I want to talk at a high level about the opportunity […]
Clicks, Unicorns, and Magic Fairy Dust Part 1
April 28, 2011 in Blog Page, Digital Advertising /by ResonateCollective put out an interesting study on the profile of clickers. To quote a colleague, this horse can’t possibly stand another beating. Unfortunately it can. If you’ve run campaigns, you’ve […]
Got Scale?
April 22, 2011 in Blog Page /by ResonateDSPs. DMPs. SSPs. RTB. Somewhere in this alphabet soup there is supposed to be an easier way for advertisers to buy the online media they want, targeted to the online […]
Your Audience Is Not Who You Think It Is
March 29, 2011 in Blog Page /by ResonateMany advertisers have a hard time reaching their true audiences online. Often, advertisers spend considerable time and effort refining their audience definitions only to find that they cannot effectively reach […]