Entries by Tim Hyzdu

5 Questions to Ask Yourself Before Your Next Segmentation Project

“Customer segmentation has long been a cornerstone of marketing campaigns, giving enterprises a way to partition their customer bases and plan interactions with them. However, in light of growing customer expectations for personalized experiences and the availability of AI technologies to enable smarter insights about these customers, it’s time for marketers and CI pros to […]

Constellation Brands’ $100 Million Investment is a Win With Consumers

Constellation Brands Announces a $100 Million Investment Constellation Brands, the parent company behind some of the world’s most iconic beer, wine and spirits brands (think Corona, Ruffino, just to name a few), just announced a groundbreaking $100 million investment in Black and minority-owned businesses interested in creating and launching consumers’ next favorite brand. Constellation astutely […]