The Colorado Privacy Act is passed and it won’t be the last. Here’s how marketers can prepare for a privacy-first future.

Joining California’s Consumer Privacy Act and Virginia’s Consumer Data Protection Act, the Colorado Privacy Act (CPA) is only the latest state-level comprehensive consumer privacy legislation. Without federal legislation, states will continue drumming up their own, creating a patchwork landscape. Each will have its own parameters but all boil down to the thread of increasing consumer privacy and transparency around how consumer data is used.

Source: The International Association of Privacy Professionals

We know the idea of launching digital marketing and advertising efforts while catering to an alphabet soup of restrictions is bone-chilling. So we’re here to help.

Building a privacy-safe path to deep consumer insights and effective engagement

The use of third-party cookies is one of the main targets of privacy legislation, and Google is phasing them out of Chrome in late 2023. Most third-party data providers, like DMPs, use cookie-based data, meaning a lot of the data your team uses to garner insights on your customers and prospects is in jeopardy.

You can’t delay a privacy preparation plan any longer. Take a critical look at your data sources and ask your martech vendors the hard questions — are they prepared for the loss of cookies? How are they preparing their solutions for post-cookie success? Can they still help you drive marketing efforts?

Our continuously updated post-cookie resource center has the tools and information you need to prepare your team for successful privacy-first marketing and advertising.

At Resonate, we always have been and always will be rooted in privacy-safe, human-centric data. That puts us a step ahead of competitors who rely on third-party cookies to inform their insights.

Resonate helps hundreds of brands and agencies understand and engage audiences at scale and in real-time — the loss of the third-party cookie won’t change that. Our AI-driven consumer intelligence platform delivers fresh, proprietary, hyper-relevant market research data down to consumer values and psychological drivers. Leveraging cutting-edge AI infrastructure and proprietary research, our robust data is scaled to describe 230 M U.S. adults. 

The AI-powered Resonate Ignite Platform™ will still update our 13,000+ granular first-party data points nightly, and you’ll still be able to use them to support insight, analytics, activation, and measurement use cases in a cookieless, privacy-compliant manner. Request a demo to get a peek at our data and hear more about our post-cookie capabilities.