Putting 3rd Party Data Providers to the Test
I was surprised to learn I could be so many people at one time! Disclosure: This is an actual experiment you can try for yourself. We’ll give you some links […]
Webinar: How Underlying Consumer Values Impact Engagement
CreditLoan.com Shares their Success Story A-Z In a world of short consumer attention spans and proliferation of media channels, it is more important than ever that your message appeals to […]
The Data-Marketing Trends To Be Aware Of
Last week’s SPARK 2017 conference hosted by TrackMaven focused on the future of marketing and how marketers can use data-driven strategies to create successful campaigns. At Resonate, we’re passionate about using […]
Visa, Mastercard, Discover and American Express Credit Card Holders: A Deep Dive Analysis
We took a look at credit card holders of the four major networks to identify the differences in their preferences and consumer behaviors. While American Express, Discover, Mastercard and Visa […]
Resonate Tags: Truly Understand Your Site Visitors
Most brands feel they have a solid understanding of their customers and prospects. While the odds are that you probably know a lot, you could be missing the complete picture […]
Retail Sales Continue to Deteriorate – How Marketers Can Right the Ship
The latest Wall Street estimates just gave retailers a giant headache. Retailers’ combined same-store sales are now expected to only rise 0.3% in the fiscal first quarter, lower than what […]
Why Digital Ad Spends Are Being Wasted and Why That Will Have to Change
When running a digital advertising campaign, you assume that the reported results by vendors are accurate and that you’re going to get a desirable outcome for your investment. Why would […]
Infographic: Differences in Millennial Restaurant Preferences
Millennials continue to be the hottest group for marketers and agencies to go after. But unless you understand what they value – as individuals – your message might not be […]
Intender Data: The Secret Sauce of Marketing in the Moment
We know that effective digital advertising in the post-digital era requires a targeted approach to specific segments that serves the right message at the right time. The messages must be […]
Infographic: Millennial Auto Preferences
Regardless of the business you are in, it is critical to know what Millennials value – as individuals – versus targeting them as one broad group based on their generational […]