YouTube Changes: The Details and What It Means to Agencies and Advertisers
In a significant, but quiet announcement published on Google’s Inside AdWords blog, Google released plans to limit the use of cookies and pixels on YouTube and remove the option for […]
Resonate to Present Workshop at ANA Brand Masters Conference
Joined by Shinola, Resonate presents its marketing maturity model and path to Enlightened Marketing on February 15, 2017. RESTON, VA January 24, 2017 – Resonate, a leading provider of consumer […]
Resonate Releases Consumer Life Stage Data for Real-Time, Precision Targeting
Marketers can now engage consumers with the most relevant messaging during critical life transition periods RESTON, VA January 10, 2016 – Resonate, a leading provider of consumer intelligence-to-activation software, today announced […]
Resonate Helps Shinola Increase Engagement with New Segmentation Strategy
Client saw 80% rise in website visits & 40% increase in conversions from high income segment over short timeframe RESTON, VA January 4, 2017 – Resonate, a leading provider of […]
Marketing Budgets Increase (Again) in 2017 with Intelligence Spending on the Rise
Good news for marketers looking to expand their efforts: marketing budgets are expected to climb by 12% in 2017, according to Gartner’s new CMO Spend Survey. Amazingly, this marks the […]
Resonate Now Helps Brands Answer the Question, “Are We Really Reaching Our Key Segments?”
October 12, 2016 RESTON, VA – Resonate, a leading provider of consumer intelligence-to-activation software, announced today the release of RealSegments, an advanced feature of its HI-RES Consumer Intelligence Platform, that […]
The FIFA Scandal: Tough Calls at the Intersection of Sports Sponsorship and Brand Trust
When the U.S. Justice Department released a May 27 statement stating that Officials at FIFA, the international governing body of soccer, engaged in a “24-year scheme to enrich themselves through […]
What President Obama Didn’t Teach Us About Facebook
President Obama’s election generated a huge upsurge in online advertising as a tool by political and advocacy organizations. “Obama the Brand” became the mantra de jour on Madison Avenue. And […]