Resonate Releases New Analytics Tools To Help Agencies Win New Business and Align Strategy, Creative and Media Teams
Audience Builder and Market Positioning deliver insights about brand’s current and potential clients via access to the nation’s most complete audience understanding platform May 06, 2014 10:45 AM Eastern Daylight […]
Resonate Offers New Marketer Software Package
By Steve McClellan, Mediapost Analytics and media company Resonate has upgraded its software package for marketers with a suite of enhanced market-positioning tools that tap into the company’s massive consumer […]
Survey Says: The Value of Data Clean-Up
By Lauren Kreisberg, Research Director Ah, spring cleaning! Every once in a while it’s nice to conduct a grand cleanout – whether it’s at home, at work, or in a […]
How to Appeal to Your Banking Customers
Are you one of those people who never carries cash? Do you make purchases with a quick swipe of the card so much that you worry if the magnetic strip […]
Insightful Content, Successful Marketing
By Erika Goedrich, Product Manager Companies are producing more and more content to further promote themselves, their products, and their professional agendas to others. There is a growing need for […]
The Launch of Resonate Analytics
By Andy Hunn, COO When we began our journey building Resonate in 2008, we were trying to answer one simple question: how can you understand people online based on their […]
Marriage and the Male Psyche
Many attest that the key to a healthy marriage is compromise. So, if most married women change their last names, what do most married men surrender in exchange? Resonate’s Chief […]
Defining Customer Insights
The next time someone offers “consumer insights,” consider this definition recently provided by Helen Edwards: “Consumer Insight: a revelatory breakthrough in your understanding of people’s lives that directs you to […]
Your current insights are insults
Merriam Webster defines insights as “The act or result of apprehending the inner nature of things.” So then why, as with everything else in our online ad ecosystem, does everyone […]