• Tag: consumer insights

The Power of Audience Discovery

By Kelly Osterhout, Client Strategy & Insight Manager Earlier this year, a banking client enlisted Resonate to help increase checking account sign-ups. The campaign objective was straightforward and the goals measurable – classic direct response. But what became increasingly clear as we delved into the bank’s existing metrics and performance – specifically their low website […]

Financial Stability, Health & Fitness, and Affluence are Top Motivations for 22.3M Business Travelers

Ritz-Carlton, Four Seasons, and W Hotels lead in preferred business travel accommodations October 01, 2014 08:00 AM Eastern Daylight Time NEW YORK — (BUSINESS WIRE) — Resonate, the only company that empowers brand marketers to act on why people make decisions, today revealed key motivations and values of business travelers. The hospitality industry must speak […]

[INFOGRAPHIC] Family vs. Friends: The Battle for Summer Travel

Whether you’re a parent looking to fill your kid’s summer break or a young professional entering the calmer summer work season, vacation is on the brain. In the past year, 72% of the online adult population reported some sort of leisurely travel, whether a stay in a hotel or a flight. Of that, 70% traveled […]

Resonate Named “Cool Vendor” in Data-Driven Marketing by Gartner

Recognized for being innovative, intriguing and impactful Reston, VA, May 22, 2014 – Resonate, the only company that empowers marketers to act on why people make decisions, has been named a “Cool Vendor” in the April, 22, 2014 Cool Vendors in Data-Driven Marketing report by Gartner, Inc. The report, written by Gartner VP & Distinguished […]

Resonate Releases New Analytics Tools To Help Agencies Win New Business and Align Strategy, Creative and Media Teams

Audience Builder and Market Positioning deliver insights about brand’s current and potential clients via access to the nation’s most complete audience understanding platform May 06, 2014 10:45 AM Eastern Daylight Time NEW YORK — (BUSINESS WIRE) — Resonate, the only company that empowers marketers to understand and act on why people make decisions, today added Audience […]

Resonate Offers New Marketer Software Package

By Steve McClellan, Mediapost Analytics and media company Resonate has upgraded its software package for marketers with a suite of enhanced market-positioning tools that tap into the company’s massive consumer behavior database. That database is designed to help clients understand what motivates customers (or competitors’ customers) to buy. The company, which offers both analytics and […]

Survey Says: The Value of Data Clean-Up

By Lauren Kreisberg, Research Director Ah, spring cleaning! Every once in a while it’s nice to conduct a grand cleanout – whether it’s at home, at work, or in a survey. With the release of Resonate’s newest wave of data, we’ve done just that! As we look towards making our data more transparent and more […]

How to Appeal to Your Banking Customers

Are you one of those people who never carries cash? Do you make purchases with a quick swipe of the card so much that you worry if the magnetic strip still works? Don’t worry, you’re not alone! Multiple reports claim overall cash use in the U.S. is on a steady decline. Therefore, credit and debit […]

Insightful Content, Successful Marketing

By Erika Goedrich, Product Manager Companies are producing more and more content to further promote themselves, their products, and their professional agendas to others. There is a growing need for a “human component” in content to successfully reach targeted audiences, a theme heavily stressed at The 2013 Internet Summit in Raleigh, North Carolina. Yes, content […]

The Launch of Resonate Analytics

By Andy Hunn, COO When we began our journey building Resonate in 2008, we were trying to answer one simple question: how can you understand people online based on their values and beliefs rather than simple demographics? We knew from politics the power of this richer understanding of people that had been used to great […]