Looking Back to Look Ahead: The Top Media Insights of 2021
When it comes to media strategy, we like to move fast and break things, making it fairly easy to fall behind on what really matters to our audiences. But in 2021, industry professionals like you didn’t just […]
The Data Shows…Paramount+ and Paramount Network Audiences are Actually Quite Different
We’re entering a new year, and cord-cutters have yet to kill cable. TV advertisers, however, face new challenges from the pandemic-driven streaming boom to the phasing out of 3rd party cookies. Media companies know […]
Nailed It! Two Winning Brand Collaborations and Why They Work, Backed by Data
You’ve probably heard the adage that two heads are better than one. But then I think of powerhouse brand collabs that tanked, like the 2014 partnership between U2 and Apple…yikes. What makes a brand partnership […]
[New Data] Americans Continue to Walk the Line Between Anxious and Eager
Things seem to be speeding back up, but life is different—your customers are different. Not only are we still navigating the pandemic, but we’re also figuring out how to stay […]
Featured in Street Fight: How to Cater to the Covid-Conscious Consumer
How are COVID-conscious consumers adapting to a world that is starting to get back to normal? Senior Content Marketing Manager Heather Bien recently wrote in marketing publication Street Fight about […]
Featured in AW360: How the Latest Consumer Attitudes Will Shape the Season for Retail and Travel Brands
The light at the end of the pandemic tunnel is getting brighter with each passing day, and that tunnel is lined with another type of light – holiday ones. Travel […]
Is Your Data Legit? Here Are 5 Ways To Know For Sure
Third-party data is kind of like a C-list celebrity; it doesn’t have the best reputation. Publishers still need it to bulk up audience targeting efforts or for demo requirements. So […]
Is it time for an agency uprising?
The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories about competition from completely new players, outdated agency models, […]
How Advertising and Subscriptions Win Together
As subscription revenue growth across print and digital audiences has become the new norm in the media industry, publishers can no longer rely solely on advertising revenue while charting a […]
Resonate Introduction Video
While many companies provide static research and generic data or proxies, at Resonate, we reveal the human behind the data, what we call the Human Element. A dynamic, proprietary, 360-degree […]