How Big Game Viewers Differ Across Streaming Services and Devices
2021’s game on CBS had just 96.4 million viewers, the least since 2006. But as TV ratings lacked, streaming numbers set a new record at 5.7 million viewers streaming per […]
The Current State of OTT and What it Means for Advertisers
This is a breakout time for OTT media services. Americans are spending more time at home and looking for socially distant ways to entertain. These days, 41 percent of people […]
State of OTT: Meet the Streaming Savvy Viewer + 3 Insights to Connect
Be honest: how many of you binge watched Schitt’s Creek this year? We’re going to guess more than a few since streaming TV viewers are 45% more likely than the […]
You Down with OTT?
If political campaigns don’t have over-the-top (OTT) or Connected TV advertising in their plans for the 2020 elections, a huge opportunity will be missed. The OTT viewing audience is growing […]