This author has yet to write their bio.Meanwhile lets just say that we are proud Heather Bien contributed a whooping 82 entries.
To boost your holiday ad sales and end your year in the black, you need to give advertisers a deep, holistic view of their target customers and how those overlap with your audiences — especially when it comes to high-value consumers like Gen Z v. Millennial audiences and how they relate to important retail events, […]
Retailers are staring down their holiday goals and stressing over how they’re going to end their year in the black. Early predictions are looking strong, but competition is increasing, and they need to find a surefire way to get in front of their target audience and drive sales. That’s where you come into play. Media […]
Murky DMP data aggregated from multiple unclear sources is no way to inform your audience targeting. You need crystal clear, rich data that goes deep on real-time consumer sentiment to inform your targeting and your advertisers — but, even more importantly, you need a way to clearly pull and visualize insights. The Resonate Ignite Platform™ […]
Black Friday in-store and Cyber Monday online shoppers are similar demographically, yes. But, that doesn’t mean they’re the same. There are nuances that determine which items they’re buying, how you should inform your messaging for each group, and what kind of offers and customer service experiences will resonate with them. This is the kind of […]
To build deep consumer relationships, you can’t rely on flat demographics. You need to go deeper, drilling down to the core values that make a human human. Resonate uses Dr. Shalom Schwartz’s 19 basic personal values to determine what informs a person’s innermost decisions. This personal value structure has been found to be cross-culturally stable and has been proven to be consistent with purchase outcomes. […]
Alma, a Miami-based multicultural advertising and segmentation agency, understands the diverse and dynamic cultural nuances of Hispanics across the country. That’s why they knew they could be a top contender to win a major pitch with a nationwide wellness brand and elevate that brand’s profile with multiple audiences. Connecting Hispanic Segmentation with Diverse, Dynamic Audiences […]
Flat demographics are useful…for putting your customers into large buckets that tell you nothing deeper than gender, age, and location. But you want to go deeper. You want to target your customers with meaningful, relevant messaging that inspires deeper brand loyalty and love. You want to build a customized connection that keeps customers returning and […]
Gen X homeowners are getting bored of staring at their own four walls — and they’re doing something about it. This group is perusing Home Depot and Lowe’s in their free time for the purpose of getting into demo, decorating, and DIY’ing. For a deep dive on this audience, and several other hyper-targeted generational audiences, […]
The 60+ set is ready to make improvements on their home — but don’t get any ideas that they’re DIY’ing it. This group has actually become less likely to pick up a hammer during the pandemic, despite continuing to renovate and redecorate. For a deep dive on this audience, and several other hyper-targeted generational audiences, […]
Brands, agencies, advocacy campaigns. Everyone is throwing their hat in the ring to persuade all Americans to get vaccinated and help get the country on track towards a normal…2022? Watch the video below to learn which values drive the daily behaviors and decisions of the unvaccinated, and how you can use those values for effective […]
As the busy holiday travel season gears up, you need to make sure you’re targeting your ad spend on consumers who are eager to visit friends and family, near and far. We looked at the Jolly Jet Setters, those who take ten or more domestic trips a year, to explore an audience that could prove […]
Luxury Daily featured Resonate’s latest research on consumer data ahead of the holiday season. Speaking specifically to the luxury shopper, Ericka McCoy, chief marketing officer at Resonate, says “Luxury brands, more than other brands, need to ensure that they deeply understand their customers in order to choose and implement the right offers, messages, and experiences […]
It may be 90 degrees outside, but holiday retail plans are already gearing up. As we approach another socially distanced holiday season, do you know if you’re connecting with the right consumers? We’re introducing you to one who should definitely be on your radar: the Door Busting, Designer Dreaming Mall Mom. She’s eager to be […]
Some big policy updates slipped under the radar last week during a busy news cycle. In case you missed it, moderate House Democrats forced a deal with party leadership to decouple the $550 billion infrastructure bill from the $3.5 trillion budget reconciliation bill. At Resonate, we’re here to help our clients achieve their desired policy […]
If you’re a Verizon customer, you’re probably familiar with their offer of a free year of Disney+. Maybe you’ve binge watched the “Mandalorian” or parked your kids in front of “Monsters at Work” for hours. But are you going to renew your subscription when it’s up? Is the magic of streaming worth $7.99 a month? […]
Resonate CMO Ericka Podesta McCoy spoke with Luxury Daily about the realities of consumer sentiment as head into Fall 2021. Since June, there has been a 44% increase in the number of consumers who believe it could be more than a year before life goes back to normal. In the article, which shares data from […]
Surprise! Not everyone is watching White Lotus all the way through in one sitting. “What?!”, you say. Yes, it’s true. Some people have never joined the ranks of the self-described binge watcher. Yes, they have streaming services, but they aren’t sitting through marathons of their favorite shows. However, that doesn’t mean you should let them slip […]
Buy now, pay later options, like Affirm, Klarna, and Afterpay, are winning the wallets of younger consumers, not yet making the money they need for high-dollar purchases, but not willing to swipe a credit card. These platforms are often advertised at checkout on a retailer’s website and allow users the option to split the cost […]
How can advertisers connect with binge watchers when they’re not in control of the remote? As, “Are you still watching?” flashes across the screen, you need to catch binge watchers’ eyes and ears with messaging that goes beyond “Hey, buy this!” You need to get to know these consumers on a deeper level, going beyond […]
Investors focused on financial decisions based on a greater good grows each year and, whether you’re a traditional firm or a robo-advisor, these socially responsible investors need to be top of mind. We looked at the data on American consumers with investment portfolios of $25,000 or more who prioritize consumer decisions based in corporate responsibility. […]
Are you ready to connect with the big box back-to-school shopper as they head back to the classroom? Some students haven’t sat at an in-person desk in well over a year and there’s a mix of eagerness and anxiety as consumers stock up on school supplies. As a brand marketer, how do you connect with […]
We’ve talked a lot about sports fans here on the Resonate blog. Whether we’re looking at fans of the Big Game, MLB fans, or those glued to all 18 holes of the Masters, we have deep, real-time data on the media consumption, values, purchasing drivers, behaviors, and demographics available in the Ignite Platform™ for analysis […]
Most people say they care about the environment, but who are the environmentally conscious consumers who actually make purchasing decisions based on a company’s policies towards corporate responsibility? And how can you, as a marketer, use a data-driven approach connect with those consumers? Who Is the Environmentally Conscious Consumer? To find the environmentally conscious consumer, […]
Points savvy millennial travelers are top of mind for travel and hospitality marketers as the world reopens and eager adventurers hit the road and take to the friendly skies. So how can you connect with these travelers and capture your share of their wanderlust budget? We looked at millennial consumers who look to a hotel […]
Whether you’re Bank of America or one of their competitors, Bank of America switchers should be on your radar. These are banking customers whose primary or secondary bank is Bank of America and they’re interested in switching their bank in the next 12 months, and we’ve looked deep into the data on this audience within the […]
With a month and half left to celebrate summer, we wanted to take a look at consumers who could be enjoying the dog days of summer with a fun getaway. Within the Resonate Ignite Platform™, we pulled an audience of consumers who are traveling within their state or out of their state at least once […]
If you’re a CPG coffee company, millennial coffee pod drinkers are likely on your radar. They’re working long hours at home and they need their caffeine — so, how can you make sure you’re the cup of joe that finds its way into their hands? In the Resonate Ignite Platform™, we can access a 360-degree, […]
According to an article from Digiday this week, it appears Amazon is taking steps to opt out of FLoCs for several of their domains, including amazon.com, wholefoods.com, and others. What does that mean for advertisers and the future of privacy-safe data? First, let’s back up: what is a FLoC? A FLoC is an anonymized representation […]
Over the course of the pandemic, Bloomingdale’s has hosted more than 50 streaming shopping events. Style experts from beauty and fashion brands lead customers, hungry to cash in on “revenge shopping”, through the latest in purses, shoes, lipstick, and more. If you’re wondering, “what is revenge shopping?” It’s buying that fancy dress and sky-high heels […]
Cinco de Mayo, it’s a holiday that celebrates a Mexican military victory over the French army in 1862, however, in the United States, it’s a holiday that unites tequila drinkers nationwide. Which got us thinking…what does tequila consumption look like across the country? Are there certain states more likely to reach for the tequila? So, […]
