This author has yet to write their bio.Meanwhile lets just say that we are proud Heather Bien contributed a whooping 110 entries.
The article featuring Resonate Chief Technology Officer Tom Craig appeared in MarTech. Read it in its entirety here. Something must replace the cookie. It’s due to disappear by the middle of next year. Marketers are checking out zero-party data, first-party data and cohort analysis. But don’t forget universal IDs. At its most basic, the UID […]
The article by Shiva Sharif below appeared in AdvertisingWeek. Read it in its entirety here. The upheaval of the past two years has touched every aspect of consumer lives, including their finances and how they think about money management. Particularly as the competitive landscape of online direct-to-consumer banking and investment players becomes more crowded, it’s […]
The article below appeared in Multichannel Merchant on March 8, 2022. Read it in its entirety here. Brands have always sought to align themselves with the media and messaging most likely to prove influential among their core audiences. But these days, even the way in which consumers are influenced—and to what extent—is proving to be […]
The article below appeared in Retail Touchpoints on March 17, 2022. Read it in its entirety here. During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. These homebound tendencies […]
A western battleground that recently favored the Democratic Duelers, Nevada, could have major electoral consequences in the 2022 Midterms. While the Democrats occupy the Governor’s Mansion, both U.S. Senate seats and three out of the four U.S. House seats, the last two Nevada presidential results were decided by close margins. No one should be sitting […]
Known for its gentle southern charm, the Peach State is producing some cutthroat political drama this primary season and Georgia voter segments are hot on everyone’s mind. While the Rust Belt to the north has historically been considered the home of electoral battlegrounds, Georgia staked its position as a national bellwether somewhere along the trail. […]
We shared this Women in Tech post last year and it was too good not to revisit for International Women’s Day this year. We’re so proud of all the incredible women we get to work with today — and every day. In honor of Women’s History Month, we turned to a few of the most […]
Investors focused on financial decisions based on a greater good grows each year and, whether you’re a traditional firm or a robo-advisor, these socially responsible investors need to be top of mind. We looked at the data on American consumers with investment portfolios of $25,000 or more who prioritize consumer decisions based in corporate responsibility. […]
The State of the Consumer 2022 launched last week and one of the most thought-provoking pieces is seeing how the values of different consumer vary, how they align, and how you can leverage them to bridge real-world connections. In our State of the Consumer (SOTC) report, we look at three lenses through which marketers need […]
It’s time for our annual Big Game ad recap! Last year, we looked at companies like Toyota, Door Dash, and Rocket Mortgage to see where their ads lined up with their consumers’ values. This year, we’re turning to Booking.com, UberEats, Michelob, and Peacock to see whether they scored a touchdown with their ad spots. Big […]
February needs a little bit of festivity amidst the cold, gray days, right? That’s why we’re all for chocolate, sending Valentine’s, and embracing a Hallmark holiday — and apparently so are lots of consumers. So, we ran a Contextual Study looking at consumers celebrating Valentine’s Day by planning Valentine’s Day dates to reveal insights on […]
When a fast food franchise is exploring investment in a new location or where to spend their advertising dollars, it’s critical to know the makeup of a region’s customer base. Resonate allows brands to onboard their own first-party data to enrich it with 14,000+ attributes, including insights on DMA, fast food preferences, and more. Resonate […]
The Biden Administration is hitting the reset button on the White House’s messaging strategy amidst falling approval ratings, a stubborn pandemic, and legislative shortcomings in a sharply divided Congress. The plan, it seems, is to put the Swamp in the rearview for the time being and head towards the heartland to speak directly with the […]
You know your customers. The AI-driven Resonate Ignite Platform™ knows them better. And you’re just 5 steps away from unlocking a comprehensive, actionable customer view with the proprietary data you need to empower your team. Keep scrolling to learn how to: Conduct research on your market and how you position your products Develop comprehensive strategy […]
A&E’s content on O&O is free for viewer consumption — but it’s limited. They use Resonate’s real-time, dynamic data to make tough decisions on where to place content and what will drive the highest value for advertisers. In this infographic which examines their decision making, you’ll learn: Why focusing on subscriptions over free content isn’t always […]
In honor of Martin Luther King, Jr. Day, we’re looking at the values that embodied King’s life and mission to fight for civil rights nationwide. How far as a country have we come in the past half a century? How do U.S. adults rank equality and tolerance among top values now? To measure these personal […]
Successful marketing efforts are measured in KPIs, but that success is driven by something less rooted in numbers: values and behaviors. Knowing who your customers are demographically is helpful. So is knowing their buying patterns. But, more important, is understanding why they buy and what motivates them. This gives you the power to tap into deeper […]
Resonate’s Ray Faust’s latest byline in Streaming Media explores the critical differences between live and on-demand audiences. TV viewing habits show no signs of slowing down dramatic shifts towards consumers viewing their favorite shows through traditional channels, and marketers are tasked with understanding which of these changes are pandemic-driven, which will stick around, and which […]
In-store and online shoppers are similar demographically, yes. But, that doesn’t mean they’re the same. There are nuances that determine which items they’re buying, how you should inform your messaging for each group, and what kind of offers and customer service experiences will resonate with them. This is the kind of hyper-targeted segmentation that separates […]
While the control of Congress has been the central conversation heading into the 2022 Midterms, there are also 36 gubernatorial elections that will take place next year. We’re coming off the heels of a big Republican upset in Virginia and a too close for comfort gubernatorial race for New Jersey Democrats. So if 2021 is […]
We’re counting down the top Resonate reports of 2021! This year, we tapped into the deep, AI-driven data in the Ignite Platform™ to analyze audiences across brand markets and provide you with actionable insights to improve your marketing strategy. Let’s see what topped the downloads — and let you catch up on what you might […]
We’re counting down the top Resonate reports of 2021! This year, we tapped into the deep, AI-driven data in the Ignite Platform™ to analyze audiences across brand markets and provide you with actionable insights to improve your marketing strategy. Let’s see what topped the downloads — and let you catch up on what you might […]
Just in time for Hanukkah and 8 nights of latkes and sufganiyot, we’re taking a look at opportunities for Hanukkah-specific messaging in an advertising sea of red and green. Representation during the holiday season matters and, as a Forbes article stated, “61% of Americans find diversity in advertising important, and 38% of consumers are more […]
We have some surprising news: there are people who don’t have streaming services. Over 17 million U.S. adults do not use on-demand streaming services according to the latest data from the Resonate Ignite Platform™. As a network, how can you connect with them? This audience without a streaming subscription is 45% more likely than the […]
Buy Now, Pay Later customers are the darling of the retail world right now. They offer retailers an opportunity to reach audiences and build revenue streams with those customers who could be new to their brand and just starting out in the world as adult consumers. In this Digital Commerce 360 article using Resonate data, […]
Campaign dollars aren’t unlimited, so you need to put your money where it’s going to have the most impact. One surefire way to do that: target the swing voters whose opinions could be swayed. Tap into their top issues, appeal to their values and lifestyle, and put yourself in front of the channels where you […]
When you think Disney+, parents of elementary school kids are probably one of the first demographics that come to mind. But, what do you know about them beyond their love of Frozen? We took a look at Disney+ viewers with elementary school age kids, children ages 5-9 for our purposes today, and discovered 4 fast […]
The competition for advertising dollars is fierce and to continue to win business and boost retention, you need to prove your worth. That’s why it’s time to quantify and prove your network’s value add by showcasing your advertiser’s desired target audience, showing the deepest layers that advertisers may not even know themselves, and effectively delivering […]
Resonate’s CMO Ericka Podesta McCoy was recently featured in AdvertisingWeek discussing the precise, real-time data and insights that marketers can use to accurately target their year-end ad spend and increase ROI. This article, Unique Data and Insights for Connecting with Year-End Jet-Setters, specifically focuses on the hard-hit travel industry during a promising busy season — […]
If you’re a CPG coffee company, millennial coffee pod drinkers are likely on your radar. They’re working long hours at home and they need their caffeine — so, how can you make sure you’re the cup of joe that finds its way into their hands? In the Resonate Ignite Platform™, we can access a 360-degree, […]
