Entries by Heather Bien

4 Insights for Marketers to Connect With Environmentally Conscious Consumers

Most people say they care about the environment, but who are the environmentally conscious consumers who actually make purchasing decisions based on a company’s policies towards corporate responsibility? And how can you, as a marketer, use a data-driven approach connect with those consumers? Who Is the Environmentally Conscious Consumer? To find the environmentally conscious consumer, […]

5 Data-Driven Ways to Connect with Bank of America Switchers

Whether you’re Bank of America or one of their competitors, Bank of America switchers should be on your radar. These are banking customers whose primary or secondary bank is Bank of America and they’re interested in switching their bank in the next 12 months, and we’ve looked deep into the data on this audience within the […]

What Happens if Amazon Opts Out of FLoCs?

According to an article from Digiday this week, it appears Amazon is taking steps to opt out of FLoCs for several of their domains, including amazon.com, wholefoods.com, and others. What does that mean for advertisers and the future of privacy-safe data? First, let’s back up: what is a FLoC? A FLoC is an anonymized representation […]

Bloomingdale’s Is Turning to Streaming Events. Will That Resonate With Their Customers?

Over the course of the pandemic, Bloomingdale’s has hosted more than 50 streaming shopping events. Style experts from beauty and fashion brands lead customers, hungry to cash in on “revenge shopping”, through the latest in purses, shoes, lipstick, and more. If you’re wondering, “what is revenge shopping?” It’s buying that fancy dress and sky-high heels […]

Which States Have the Most Tequila Drinkers Nationwide?

Cinco de Mayo, it’s a holiday that celebrates a Mexican military victory over the French army in 1862, however, in the United States, it’s a holiday that unites tequila drinkers nationwide. Which got us thinking…what does tequila consumption look like across the country? Are there certain states more likely to reach for the tequila? So, […]

Brand Loyalty Brief 2021: Meet Loyal Leslie

How important is loyalty right now? Forrester predicts “spend on loyalty and retention marketing will increase by 30% as CMOs assert control over the full customer lifecycle.” Over the past year, brands have faced a few different scenarios. Some have desperately worked to retain the customers already in their audience. Some have seen their reach […]

ChickInsights on Fast Food Fried Chicken Marketing

Pop quiz: what’s your favorite fast food fried chicken sandwich? An informal poll here in the Marketing office of Resonate hit on a few of the big players: Chick-Fil-A, Popeyes, McDonald’s (and a shoutout to the rogue vote for Bonchon). Across the country, American chicken connoisseurs are just as split. The fried chicken sandwich wars […]

State of the Consumer Reveals New Retail and Media Attitudes Driving Today’s Disrupted Consumers

New Research from Leading Consumer Intelligence Platform Delivers Insights to Help Brands Keep Pace with Pandemic-Preoccupied Shoppers   RESTON, Va., March 24, 2021 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven consumer data and analytics, today released its latest State of the Consumer Report, which examines the behavior, sentiment, and values that are guiding […]

Women in Tech: Resonate Celebrates Women’s History Month

In honor of Women’s History Month, we’re turning to a few of the most incredible women we know — our fellow Resonators — to learn more about the experience of women in tech. We asked our colleagues what inspired them to pursue a career in tech, how other women can break into the tech industry, […]

[Infographic] How to Connect With Baby Boomer Online Shoppers

Are Baby Boomer online shoppers at the top of your targeting for 2021? No? Well, they should be. The Washington Post recently published an article diving into the spikes in Baby Boomer online shopping:  Baby Boomers, to retailers’ surprise, are the ones dominating online shopping. These shoppers, previously hesitant to click “add to cart” over […]

Who Are the Baby Boomer Online Shoppers Driving Up E-Commerce?

Before we look at Baby Boomer online shoppers, let’s keep in mind one key fact: E-commerce is the new commerce. Throughout 2020, and now 2021, we closely track consumer sentiment, watching as Americans move their purchases online across verticals and tracking what could entice shoppers back into brick and mortar stores. And, while nearly 70% […]

Specificity Drives Authenticity: Highlights from Alma’s Multicultural Webinar

Alma. It means “soul” in Spanish. And it’s the name of a dynamic, diverse multicultural segmentation agency based in Miami, FL. They are rooted in the belief that brands must tap into the soul of customers in order to connect and cultural understanding is the key to building consumer-brand engagement. An ANA study found that […]

[Infographic] How Granular Hispanic Segmentation Won this Agency’s Pitch

Alma, a Miami-based multicultural advertising and segmentation agency, understands the diverse and dynamic cultural nuances of Hispanics across the country. That’s why they knew they could be a top contender to win a major pitch with a nationwide wellness brand. Connecting Hispanic Segmentation with Diverse, Dynamic Audiences The brand wanted to connect with diverse and […]

The 12 Insights of Christmas Streaming

‘Tis the season for Christmas streaming! Today, we’re discussing all things holiday streaming, from those who swear by yuletide classics, like “I’m Dreaming of a White Christmas,” to fan favorites (my personal go-to? “Rudolph the Red-Nosed Reindeer”). The 12 Insights of Christmas Streaming 2020 has been a year of opportunity for streaming and we don’t […]

Connecting with Consumers During Hanukkah

Just in time for Hanukkah and 8 nights of latkes and sufganiyot, Morning Brew, one of our favorite daily newsletters, shared an article: Holiday Season: Have You Ever Seen a Hanukkah Ad? They pointed out the lack of Hanukkah-specific messaging in an advertising wonderland of red and green and shared a point from a February […]

Featured In The Financial Brand: How Bank Marketers Should Respond Now

In an article published this week in The Financial Brand, Steve Touhill, Executive Director, Client Services at Resonate, writes that consumers currently not only want to feel safe physically but financially — and banks and credit unions must factor this attitude into their marketing and communications. Consumers Rate Safety and Security as Top Values Safety […]