This author has yet to write their bio.Meanwhile lets just say that we are proud Heather Bien contributed a whooping 44 entries.
Are Baby Boomer online shoppers at the top of your targeting for 2021? No? Well, they should be. The Washington Post recently published an article diving into the spikes in Baby Boomer online shopping: Baby Boomers, to retailers’ surprise, are the ones dominating online shopping. These shoppers, previously hesitant to click “add to cart” over […]
If you watched the Big Game last night, were you in it for the touchdowns, the halftime show, or, like us, the commercials? The game itself underwhelmed (sorry, Chiefs fans) but, despite slow sells at the start, the ad spots delivered. There were early predictions that ads could overcorrect into the sentimental and the serious […]
If campaigns were targeting all Hispanic groups with a singular message in 2020, they learned on November 3 that you can’t make broad assumptions about groups that might seem similar. We saw firsthand in Florida what happens when campaigns rely on Hispanics as a homogenous voting bloc. Resonate looked deeper — we made zip-code level […]
Before we look at Baby Boomer online shoppers, let’s keep in mind one key fact: E-commerce is the new commerce. Throughout 2020, and now 2021, we closely track consumer sentiment, watching as Americans move their purchases online across verticals and tracking what could entice shoppers back into brick and mortar stores. And, while nearly 70% […]
Alma. It means “soul” in Spanish. And it’s the name of a dynamic, diverse multicultural segmentation agency based in Miami, FL. They are rooted in the belief that brands must tap into the soul of customers in order to connect and cultural understanding is the key to building consumer-brand engagement. An ANA study found that […]
Be honest: how many of you binge watched Schitt’s Creek this year? We’re going to guess more than a few since streaming TV viewers are 45% more likely than the average consumer to say following a TV show is one of their top hobbies. Streaming has been part of everyday American life for a few […]
In honor of Martin Luther King, Jr. Day, we’re looking at the values that embodied King’s life and mission to fight for civil rights nationwide. How far as a country have we come in the past half a century? How do U.S. adults rank equality and tolerance among top values now? To measure these personal […]
Alma, a Miami-based multicultural advertising and segmentation agency, understands the diverse and dynamic cultural nuances of Hispanics across the country. That’s why they knew they could be a top contender to win a major pitch with a nationwide wellness brand. Connecting Hispanic Segmentation with Diverse, Dynamic Audiences The brand wanted to connect with diverse and […]
‘Tis the season for Christmas streaming! Today, we’re discussing all things holiday streaming, from those who swear by yuletide classics, like “I’m Dreaming of a White Christmas,” to fan favorites (my personal go-to? “Rudolph the Red-Nosed Reindeer”). The 12 Insights of Christmas Streaming 2020 has been a year of opportunity for streaming and we don’t […]
Just in time for Hanukkah and 8 nights of latkes and sufganiyot, Morning Brew, one of our favorite daily newsletters, shared an article: Holiday Season: Have You Ever Seen a Hanukkah Ad? They pointed out the lack of Hanukkah-specific messaging in an advertising wonderland of red and green and shared a point from a February […]
In an article published this week in The Financial Brand, Steve Touhill, Executive Director, Client Services at Resonate, writes that consumers currently not only want to feel safe physically but financially — and banks and credit unions must factor this attitude into their marketing and communications. Consumers Rate Safety and Security as Top Values Safety […]
Try to keep a dry eye during Etsy’s holiday ads. We dare you. Just kidding. It’s not possible, so don’t even try. So why are tear-jerking ads a win with consumers? Well, first of all, they’re making us cry tears of emotional connection in a year when it’s what we’re missing most. Second, they’re resonating […]
In her latest article, Real-Time Data Will Make or Break Brick-and-Mortar Businesses. So What Can You Do About It?, Resonate CMO Ericka McCoy examines the challenging times facing retail brands, particularly brick-and-mortar retailers. “E-commerce is establishing itself as simply the new commerce” – Ericka Podesta McCoy, Resonate CMO The brick-and-mortar retail experience defined commerce for much […]
Most people are sticking close to home this Thanksgiving weekend. Sports fans are still pumped to see their favorite players back on the screen. Leftovers are calling our name from the fridge (turkey and cranberry sandwich, anyone?). It’s the perfect recipe for a weekend on the couch yelling, “Touchdown!” Who’s Tuning into Thanksgiving Football Games? […]
With a smaller group around the table this year, what can CPG companies expect when it comes to the cleaning products that Thanksgiving hosts are most likely to purchase? We looked at those consumers most likely to buy products specific to the Thanksgiving season and analyzed their attitudes, habits, and purchasing drivers around cleaning up. […]
If you work in the digital world, you’ve likely spent a few nights awake wondering, “What happens after cookies?” The date JANUARY 2022 – when Google’s removal of third-party cookies will be complete – is looming like a beacon on the horizon and the internet is scrambling to adapt and stay connected to the consumer […]
For the first time, the Masters Tournament is being held in the fall. Due to the unusual nature of this broadcast, ESPN and CBS are teaming up to cover the four-day event, with ESPN airing Thursday and Friday, and CBS taking the weekend. While all these sports viewers are presumably golf fans, we wanted to […]
The holidays may look different this year, but this could be good news for CPG brands as consumers stay home and spend time together gathered ‘round the kitchen. Connecting with Consumers During the Holiday Baking Season As a CPG brand, you’re competing against legacy brands that have a festive history with bakers. Nestle, Baker’s, Ghirardelli, […]
With Thanksgiving just weeks away, time is running out to “wait and see” and consumers are coming to terms with their 2020 holiday travel. Will they stay home or head home for the holidays? Or will they take the necessary precautions to see loved ones? Celebrating the Holidays with Family and Friends this Season To […]
Time is running out. With less than two weeks until the election, you need to hit the exact right audience at the right time with a precisely targeted message. Voters are currently overwhelmed with increasing COVID-19 cases, the ongoing fight for social justice, ongoing Supreme Court nomination hearings and a barrage of negative campaign ads. […]
72% of Americans have not voted yet. 52% of voters believe Biden will win on November 3. Does that mean the election is over? Not even close. Two weeks remain and the American electorate has experienced a canceled Presidential debate, the potential confirmation of a new Supreme Court Justice and an ongoing barrage of campaign ads. […]
Think for a minute about your customers. You know them within the four walls of the brand. Maybe you have an idea of their basic demographics, the products they typically buy from your brand and the items they’ve abandoned in their cart. That information is helpful, but it doesn’t give you the full picture. If […]
Savvy investors know money holds the power to enact change for the greater good. So, it’s no surprise that socially responsible investing (SRI) has seen 40% growth year-over-year according to a study from US SIF. What is Socially Responsible Investing? When you think of investment decisions, your immediate thought goes to ROI. What’s going to […]
We’ve seen consumer sentiment ride a roller coaster of ups and downs over the past 7 months, but the latest September data has revealed a story of cautious optimism. Whether it’s the promise of a vaccine before the end of 2020 or simply that consumers are hoping to will themselves into a new normal, 29% […]
Consumers avoiding brick and mortar stores. Apprehensions about the state of the economy. The looming uncertainty of a second wave of the pandemic. That doesn’t sound good for holiday shopping, right? Well, not so fast. We’re starting to see a sense of cautious optimism creep back into consumers’ wallets. Consumers worried about the economy to […]
Sports have returned. Viewers are still streaming with abandon. The media landscape has changed, no doubt, but this strange time presents an opportunity. As a media company, you rely on consumers making space for reading, watching and listening, and they are spending more time at home. Seize the opportunity to optimize and accelerate revenue. Your […]
Credits, refunds, incentives. Auto insurers have been pulling out the stops to encourage policyholders to stay the course throughout the pandemic, particularly as consumers are spending less time on the road and 51% are worried about their personal financial situation to a moderate to extreme extent according to Resonate’s latest Wave 7 data. Marketing to […]
60% of American consumers won’t return to in-store shopping unless the staff is wearing masks and gloves. 75% of consumers are resistant to reopen. And 16% of consumers are increasing their spending during the pandemic. Is your brand speaking to these consumer groups in a way that connects with where they are right now? Following […]
Back-to-school. It’s the season that brings back memories of fresh new jeans, crisp, unmarked notebook pages and a backpack that had yet to see a pen stain. Each year, a new world waited for you in the classroom, rich with opportunities for friends and scholastic success. But, what does that look like in the new […]
The Key to Thriving in a Crowded CPG Landscape: Deep, Nuanced Consumer Data A 38-year old mom is squeezing in a trip to the grocery store on a Saturday morning. She has a 7-year old and 5-year old waiting at home, both eager for a treat to bring a small dose of fun to summer […]
