This author has yet to write their bio.Meanwhile lets just say that we are proud Heather Bien contributed a whooping 61 entries.
We’ve talked a lot about sports fans here on the Resonate blog. Whether we’re looking at fans of the Big Game, MLB fans, or those glued to all 18 holes of the Masters, we have deep, real-time data on the media consumption, values, purchasing drivers, behaviors, and demographics available in the Ignite Platform™ for analysis […]
Most people say they care about the environment, but who are the environmentally conscious consumers who actually make purchasing decisions based on a company’s policies towards corporate responsibility? And how can you, as a marketer, use a data-driven approach connect with those consumers? Who Is the Environmentally Conscious Consumer? To find the environmentally conscious consumer, […]
Points savvy millennial travelers are top of mind for travel and hospitality marketers as the world reopens and eager adventurers hit the road and take to the friendly skies. So how can you connect with these travelers and capture your share of their wanderlust budget? We looked at millennial consumers who look to a hotel […]
Whether you’re Bank of America or one of their competitors, Bank of America switchers should be on your radar. These are banking customers whose primary or secondary bank is Bank of America and they’re interested in switching their bank in the next 12 months, and we’ve looked deep into the data on this audience within the […]
With a month and half left to celebrate summer, we wanted to take a look at consumers who could be enjoying the dog days of summer with a fun getaway. Within the Resonate Ignite Platform™, we pulled an audience of consumers who are traveling within their state or out of their state at least once […]
If you’re a CPG coffee company, millennial coffee pod drinkers are likely on your radar. They’re working long hours at home and they need their caffeine — so, how can you make sure you’re the cup of joe that finds its way into their hands? In the Resonate Ignite Platform™, we can access a 360-degree, […]
According to an article from Digiday this week, it appears Amazon is taking steps to opt out of FLoCs for several of their domains, including amazon.com, wholefoods.com, and others. What does that mean for advertisers and the future of privacy-safe data? First, let’s back up: what is a FLoC? A FLoC is an anonymized representation […]
Over the course of the pandemic, Bloomingdale’s has hosted more than 50 streaming shopping events. Style experts from beauty and fashion brands lead customers, hungry to cash in on “revenge shopping”, through the latest in purses, shoes, lipstick, and more. If you’re wondering, “what is revenge shopping?” It’s buying that fancy dress and sky-high heels […]
Cinco de Mayo, it’s a holiday that celebrates a Mexican military victory over the French army in 1862, however, in the United States, it’s a holiday that unites tequila drinkers nationwide. Which got us thinking…what does tequila consumption look like across the country? Are there certain states more likely to reach for the tequila? So, […]
According to the National Retail Federation®, 83% of Americans plan to celebrate Mother’s Day in 2021. From cards to jewelry, brunches to bouquets, consumers across the country could spend an average of $220 celebrating moms this May. But, what does Mother’s Day look like as vaccinated numbers tick up? As of today, over 100 million […]
How important is loyalty right now? Forrester predicts “spend on loyalty and retention marketing will increase by 30% as CMOs assert control over the full customer lifecycle.” Over the past year, brands have faced a few different scenarios. Some have desperately worked to retain the customers already in their audience. Some have seen their reach […]
Pop quiz: what’s your favorite fast food fried chicken sandwich? An informal poll here in the Marketing office of Resonate hit on a few of the big players: Chick-Fil-A, Popeyes, McDonald’s (and a shoutout to the rogue vote for Bonchon). Across the country, American chicken connoisseurs are just as split. The fried chicken sandwich wars […]
With consumers stuck close to home over the past year, more and more Americans have taken up gardening — so, what is the opportunity for marketing to gardeners? How do you know what their preferences are? And whether they look like gardeners of the past? We dug (no pun intended) into the holistic, fresh data […]
New Research from Leading Consumer Intelligence Platform Delivers Insights to Help Brands Keep Pace with Pandemic-Preoccupied Shoppers RESTON, Va., March 24, 2021 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven consumer data and analytics, today released its latest State of the Consumer Report, which examines the behavior, sentiment, and values that are guiding […]
In honor of Women’s History Month, we’re turning to a few of the most incredible women we know — our fellow Resonators — to learn more about the experience of women in tech. We asked our colleagues what inspired them to pursue a career in tech, how other women can break into the tech industry, […]
:et’s talk 2021 bank marketing. We’re almost one quarter into the year and it’s time to step back and assess whether our annual plans have set us up for success. With banking customers moving online in record numbers, privacy changes looming on the horizon, fintech companies becoming more disruptive, and consumers feeling an overall sense […]
How can you connect CPG marketing to Gen Z? In a recent Adweek article, Will It Stay or Will It Go?, writer Paul Hiebert cited a study that said, “General Mills has been busy publishing recipes for home bakers—who are home with their ovens all the time now—on websites for brands like Pillsbury and Betty […]
If you’re going to connect with your clients’ target customers, you need to know them on a human level. You need to understand the cultural nuances that drive their values, purchasing decisions, media preferences, and more. And, when it comes to the diversity of Hispanic audiences across the United States, it’s critical that brands and […]
Are Baby Boomer online shoppers at the top of your targeting for 2021? No? Well, they should be. The Washington Post recently published an article diving into the spikes in Baby Boomer online shopping: Baby Boomers, to retailers’ surprise, are the ones dominating online shopping. These shoppers, previously hesitant to click “add to cart” over […]
If you watched the Big Game last night, were you in it for the touchdowns, the halftime show, or, like us, the commercials? The game itself underwhelmed (sorry, Chiefs fans) but, despite slow sells at the start, the ad spots delivered. There were early predictions that ads could overcorrect into the sentimental and the serious […]
If campaigns were targeting all Hispanic groups with a singular message in 2020, they learned on November 3 that you can’t make broad assumptions about groups that might seem similar. We saw firsthand in Florida what happens when campaigns rely on Hispanics as a homogenous voting bloc. Resonate looked deeper — we made zip-code level […]
Before we look at Baby Boomer online shoppers, let’s keep in mind one key fact: E-commerce is the new commerce. Throughout 2020, and now 2021, we closely track consumer sentiment, watching as Americans move their purchases online across verticals and tracking what could entice shoppers back into brick and mortar stores. And, while nearly 70% […]
Alma. It means “soul” in Spanish. And it’s the name of a dynamic, diverse multicultural segmentation agency based in Miami, FL. They are rooted in the belief that brands must tap into the soul of customers in order to connect and cultural understanding is the key to building consumer-brand engagement. An ANA study found that […]
Be honest: how many of you binge watched Schitt’s Creek this year? We’re going to guess more than a few since streaming TV viewers are 45% more likely than the average consumer to say following a TV show is one of their top hobbies. Streaming has been part of everyday American life for a few […]
In honor of Martin Luther King, Jr. Day, we’re looking at the values that embodied King’s life and mission to fight for civil rights nationwide. How far as a country have we come in the past half a century? How do U.S. adults rank equality and tolerance among top values now? To measure these personal […]
Alma, a Miami-based multicultural advertising and segmentation agency, understands the diverse and dynamic cultural nuances of Hispanics across the country. That’s why they knew they could be a top contender to win a major pitch with a nationwide wellness brand. Connecting Hispanic Segmentation with Diverse, Dynamic Audiences The brand wanted to connect with diverse and […]
‘Tis the season for Christmas streaming! Today, we’re discussing all things holiday streaming, from those who swear by yuletide classics, like “I’m Dreaming of a White Christmas,” to fan favorites (my personal go-to? “Rudolph the Red-Nosed Reindeer”). The 12 Insights of Christmas Streaming 2020 has been a year of opportunity for streaming and we don’t […]
Just in time for Hanukkah and 8 nights of latkes and sufganiyot, Morning Brew, one of our favorite daily newsletters, shared an article: Holiday Season: Have You Ever Seen a Hanukkah Ad? They pointed out the lack of Hanukkah-specific messaging in an advertising wonderland of red and green and shared a point from a February […]
In an article published this week in The Financial Brand, Steve Touhill, Executive Director, Client Services at Resonate, writes that consumers currently not only want to feel safe physically but financially — and banks and credit unions must factor this attitude into their marketing and communications. Consumers Rate Safety and Security as Top Values Safety […]
Try to keep a dry eye during Etsy’s holiday ads. We dare you. Just kidding. It’s not possible, so don’t even try. So why are tear-jerking ads a win with consumers? Well, first of all, they’re making us cry tears of emotional connection in a year when it’s what we’re missing most. Second, they’re resonating […]
