This author has yet to write their bio.Meanwhile lets just say that we are proud Heather Bien contributed a whooping 107 entries.
The article featuring Resonate Chief Technology Officer Tom Craig appeared in MarTech. Read it in its entirety here. Something must replace the cookie. It’s due to disappear by the middle […]
The article by Shiva Sharif below appeared in AdvertisingWeek. Read it in its entirety here. The upheaval of the past two years has touched every aspect of consumer lives, including […]
The article below appeared in Multichannel Merchant on March 8, 2022. Read it in its entirety here. Brands have always sought to align themselves with the media and messaging most […]
The article below appeared in Retail Touchpoints on March 17, 2022. Read it in its entirety here. During the pandemic, the relationship between homeowners and their homes fundamentally changed, as […]
New Rich, Relevant Data Set Enables Organizations to Deliver More Effective Marketing Campaigns Informed by Previously Undiscoverable Insights RESTON, Va., March 29, 2022 (GLOBE NEWSWIRE) — Resonate, the leading provider […]
We shared this Women in Tech post last year and it was too good not to revisit for International Women’s Day this year. We’re so proud of all the incredible […]
Investors focused on financial decisions based on a greater good grows each year and, whether you’re a traditional firm or a robo-advisor, these socially responsible investors need to be top […]
The State of the Consumer 2022 launched last week and one of the most thought-provoking pieces is seeing how the values of different consumer vary, how they align, and how […]
It’s time for our annual Big Game ad recap! Last year, we looked at companies like Toyota, Door Dash, and Rocket Mortgage to see where their ads lined up with […]
February needs a little bit of festivity amidst the cold, gray days, right? That’s why we’re all for chocolate, sending Valentine’s, and embracing a Hallmark holiday — and apparently so […]
When a fast food franchise is exploring investment in a new location or where to spend their advertising dollars, it’s critical to know the makeup of a region’s customer base. […]
The Biden Administration is hitting the reset button on the White House’s messaging strategy amidst falling approval ratings, a stubborn pandemic, and legislative shortcomings in a sharply divided Congress. The […]
You know your customers. The AI-driven Resonate Ignite Platform™ knows them better. And you’re just 5 steps away from unlocking a comprehensive, actionable customer view with the proprietary data you […]
A&E’s content on O&O is free for viewer consumption — but it’s limited. They use Resonate’s real-time, dynamic data to make tough decisions on where to place content and what […]
In honor of Martin Luther King, Jr. Day, we’re looking at the values that embodied King’s life and mission to fight for civil rights nationwide. How far as a country […]
Successful marketing efforts are measured in KPIs, but that success is driven by something less rooted in numbers: values and behaviors. Knowing who your customers are demographically is helpful. So […]
Resonate’s Ray Faust’s latest byline in Streaming Media explores the critical differences between live and on-demand audiences. TV viewing habits show no signs of slowing down dramatic shifts towards consumers […]
In-store and online shoppers are similar demographically, yes. But, that doesn’t mean they’re the same. There are nuances that determine which items they’re buying, how you should inform your messaging […]
While the control of Congress has been the central conversation heading into the 2022 Midterms, there are also 36 gubernatorial elections that will take place next year. We’re coming off […]
We’re counting down the top Resonate reports of 2021! This year, we tapped into the deep, AI-driven data in the Ignite Platform™ to analyze audiences across brand markets and provide […]
We’re counting down the top Resonate reports of 2021! This year, we tapped into the deep, AI-driven data in the Ignite Platform™ to analyze audiences across brand markets and provide […]
Just in time for Hanukkah and 8 nights of latkes and sufganiyot, we’re taking a look at opportunities for Hanukkah-specific messaging in an advertising sea of red and green. Representation […]
We have some surprising news: there are people who don’t have streaming services. Over 17 million U.S. adults do not use on-demand streaming services according to the latest data from […]
Buy Now, Pay Later customers are the darling of the retail world right now. They offer retailers an opportunity to reach audiences and build revenue streams with those customers who […]
Campaign dollars aren’t unlimited, so you need to put your money where it’s going to have the most impact. One surefire way to do that: target the swing voters whose […]
When you think Disney+, parents of elementary school kids are probably one of the first demographics that come to mind. But, what do you know about them beyond their love […]
The competition for advertising dollars is fierce and to continue to win business and boost retention, you need to prove your worth. That’s why it’s time to quantify and prove […]
Resonate’s CMO Ericka Podesta McCoy was recently featured in AdvertisingWeek discussing the precise, real-time data and insights that marketers can use to accurately target their year-end ad spend and increase […]
Imagine the possibilities. You have 14,000+ attributes scaled to 230 million U.S. consumers and it all be used to create dynamic, hypertargeted segments, available for activation across all digital channels. […]
Disney+ may conjure up images of Mickey Mouse and Minnie, but there is a significant group (almost 30 million!) of Disney+ subscribers without children. Who are they and how can […]