Entries by Heather Bien

[Infographic] How to Connect With Baby Boomer Online Shoppers

Are Baby Boomer online shoppers at the top of your targeting for 2021? No? Well, they should be. The Washington Post recently published an article diving into the spikes in Baby Boomer online shopping:  Baby Boomers, to retailers’ surprise, are the ones dominating online shopping. These shoppers, previously hesitant to click “add to cart” over […]

Who Are the Baby Boomer Online Shoppers Driving Up E-Commerce?

Before we look at Baby Boomer online shoppers, let’s keep in mind one key fact: E-commerce is the new commerce. Throughout 2020, and now 2021, we closely track consumer sentiment, watching as Americans move their purchases online across verticals and tracking what could entice shoppers back into brick and mortar stores. And, while nearly 70% […]

Specificity Drives Authenticity: Highlights from Alma’s Multicultural Webinar

Alma. It means “soul” in Spanish. And it’s the name of a dynamic, diverse multicultural segmentation agency based in Miami, FL. They are rooted in the belief that brands must tap into the soul of customers in order to connect and cultural understanding is the key to building consumer-brand engagement. An ANA study found that […]

[Infographic] How Granular Hispanic Segmentation Won this Agency’s Pitch

Alma, a Miami-based multicultural advertising and segmentation agency, understands the diverse and dynamic cultural nuances of Hispanics across the country. That’s why they knew they could be a top contender to win a major pitch with a nationwide wellness brand. Connecting Hispanic Segmentation with Diverse, Dynamic Audiences The brand wanted to connect with diverse and […]

The 12 Insights of Christmas Streaming

‘Tis the season for Christmas streaming! Today, we’re discussing all things holiday streaming, from those who swear by yuletide classics, like “I’m Dreaming of a White Christmas,” to fan favorites (my personal go-to? “Rudolph the Red-Nosed Reindeer”). The 12 Insights of Christmas Streaming 2020 has been a year of opportunity for streaming and we don’t […]

Connecting with Consumers During Hanukkah

Just in time for Hanukkah and 8 nights of latkes and sufganiyot, Morning Brew, one of our favorite daily newsletters, shared an article: Holiday Season: Have You Ever Seen a Hanukkah Ad? They pointed out the lack of Hanukkah-specific messaging in an advertising wonderland of red and green and shared a point from a February […]

Featured In The Financial Brand: How Bank Marketers Should Respond Now

In an article published this week in The Financial Brand, Steve Touhill, Executive Director, Client Services at Resonate, writes that consumers currently not only want to feel safe physically but financially — and banks and credit unions must factor this attitude into their marketing and communications. Consumers Rate Safety and Security as Top Values Safety […]

Featured in Total Retail: Real-Time Data Will Make or Break Brick-and-Mortar Businesses

In her latest article, Real-Time Data Will Make or Break Brick-and-Mortar Businesses. So What Can You Do About It?, Resonate CMO Ericka McCoy examines the challenging times facing retail brands, particularly brick-and-mortar retailers. “E-commerce is establishing itself as simply the new commerce” – Ericka Podesta McCoy, Resonate CMO The brick-and-mortar retail experience defined commerce for much […]

Gather ‘Round the Big Screen for Thanksgiving Football 2020

Most people are sticking close to home this Thanksgiving weekend. Sports fans are still pumped to see their favorite players back on the screen. Leftovers are calling our name from the fridge (turkey and cranberry sandwich, anyone?). It’s the perfect recipe for a weekend on the couch yelling, “Touchdown!” Who’s Tuning into Thanksgiving Football Games? […]

Thanksgiving 2020: Who’s Doing the Dishes?

With a smaller group around the table this year, what can CPG companies expect when it comes to the cleaning products that Thanksgiving hosts are most likely to purchase? We looked at those consumers most likely to buy products specific to the Thanksgiving season and analyzed their attitudes, habits, and purchasing drivers around cleaning up. […]

Think You’ll Sink When Cookies Disappear? Your Guide to Navigating the Post-Cookie Sea

If you work in the digital world, you’ve likely spent a few nights awake wondering, “What happens after cookies?” The date JANUARY 2022 – when Google’s removal of third-party cookies will be complete – is looming like a beacon on the horizon and the internet is scrambling to adapt and stay connected to the consumer […]

Jingle Shelves: How Can CPG Holiday Brands Connect with Consumers this Holiday Season?

The holidays may look different this year, but this could be good news for CPG brands as consumers stay home and spend time together gathered ‘round the kitchen. Connecting with Consumers During the Holiday Baking Season As a CPG brand, you’re competing against legacy brands that have a festive history with bakers. Nestle, Baker’s, Ghirardelli, […]

Your Campaign is Short on Time. Target the Right Audience with the Right Message Today!

Time is running out. With less than two weeks until the election, you need to hit the exact right audience at the right time with a precisely targeted message. Voters are currently overwhelmed with increasing COVID-19 cases, the ongoing fight for social justice, ongoing Supreme Court nomination hearings and a barrage of negative campaign ads. […]

Just Released: Target Undecided Voters During These Critical Final Weeks

72% of Americans have not voted yet. 52% of voters believe Biden will win on November 3.  Does that mean the election is over?   Not even close. Two weeks remain and the American electorate has experienced a canceled Presidential debate, the potential confirmation of a new Supreme Court Justice and an ongoing barrage of campaign ads. […]

[Report] Socially Responsible Investing Stands to Grow in 2021

Savvy investors know money holds the power to enact change for the greater good. So, it’s no surprise that socially responsible investing (SRI) has seen 40% growth year-over-year according to a study from US SIF. What is Socially Responsible Investing? When you think of investment decisions, your immediate thought goes to ROI. What’s going to […]

Consumers are Showing Signs of Cautious Optimism

We’ve seen consumer sentiment ride a roller coaster of ups and downs over the past 7 months, but the latest September data has revealed a story of cautious optimism. Whether it’s the promise of a vaccine before the end of 2020 or simply that consumers are hoping to will themselves into a new normal, 29% […]

Socially Distant Santa? Here’s Your Holiday Shopping 2020 Preview

Consumers avoiding brick and mortar stores. Apprehensions about the state of the economy. The looming uncertainty of a second wave of the pandemic. That doesn’t sound good for holiday shopping, right? Well, not so fast. We’re starting to see a sense of cautious optimism creep back into consumers’ wallets. Consumers worried about the economy to […]

Accelerate Ad Revenue with Actionable AI-Driven Audience Insights

Sports have returned. Viewers are still streaming with abandon. The media landscape has changed, no doubt, but this strange time presents an opportunity. As a media company, you rely on consumers making space for reading, watching and listening, and they are spending more time at home. Seize the opportunity to optimize and accelerate revenue. Your […]

Marketing to Auto Policyholders in a New Normal

Credits, refunds, incentives. Auto insurers have been pulling out the stops to encourage policyholders to stay the course throughout the pandemic, particularly as consumers are spending less time on the road and 51% are worried about their personal financial situation to a moderate to extreme extent according to Resonate’s latest Wave 7 data. Marketing to […]

Tracking the Pulse of Today’s Consumer Across Verticals

60% of American consumers won’t return to in-store shopping unless the staff is wearing masks and gloves. 75% of consumers are resistant to reopen. And 16% of consumers are increasing their spending during the pandemic. Is your brand speaking to these consumer groups in a way that connects with where they are right now? Following […]

Readiness, Retail and the Return to Back-to-School During a Pandemic

Back-to-school. It’s the season that brings back memories of fresh new jeans, crisp, unmarked notebook pages and a backpack that had yet to see a pen stain. Each year, a new world waited for you in the classroom, rich with opportunities for friends and scholastic success. But, what does that look like in the new […]