Resonate Raises $8 Million in Growth Capital Led by Argentum
Funding Fuels Growth and Further Innovation of its Market-Leading Real-Time Consumer Intelligence Platform for B2C Marketers RESTON, VA – November 7, 2017 – Resonate, a leading provider of SaaS-enabled real-time consumer […]
The Buzz and the Buyers: iPhone X vs. Galaxy Note 8
Resonate’s Senior Analytics Manager, Kevin Shea, takes a look at the data behind the highly anticipated iPhone X release to see how it’s really stacking up in the market compared […]
Resonate Interviewed on Digital Politics Podcast: Digital Campaign Trends to Watch in 2018
This week, Resonate’s Gary Sherwood (VP Client Solutions, Politics & Advocacy) was interviewed on the Digital Politics Podcast. In his conversation with E-Voter Institute’s Karen Jagoda, Sherwood stressed the significant […]
C&E Interviews Resonate: Digital Ad Targeting Ahead of the 2018 Midterms
Following a Campaigns & Elections panel focusing on digital advertising ahead of the 2018 elections, Resonate’s Gary Sherwood sat down for a one-on-one interview with Campaigns & Elections to dive […]
Data Provider Carnival Games
Episode 1: Step Right Up “Step right up and try your luck,” is a phrase employed by carnival barkers everywhere. It’s the ultimate call to action, suggesting your skill and […]
Optimizing Political & Advocacy Email: driving donations, conversions, and ballot decisions
As the ground hardens and leaves turn, the lights in the campaign war room have flickered on. With just over a year from the 2018 midterm elections, strategists are re-visiting […]
3 Steps to Data Accuracy Done Right
Not all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of the inconsistencies and inaccuracies that exist on even the […]
Facing the DMP Data Marketplace Yard Sale
So many choices, so many sellers and you never know if what you picked is any good… Have you ever been to a neighborhood yard sale? Wandering aimlessly from house […]
Putting 3rd Party Data Providers to the Test
I was surprised to learn I could be so many people at one time! Disclosure: This is an actual experiment you can try for yourself. We’ll give you some links […]
Deloitte Study Reveals Consumer Marketing Data’s Dirty Little Secrets
Take it from Deloitte: What 3rd Party Data Providers & Exchanges Aren’t Telling You Unless you are in direct response advertising, one could argue that “Precision” should be one of […]