Resonate Participates in the 2017 ANA Masters of Marketing Conference in Orlando, Oct 4-7
Visit Resonate this October at a Conference for Industry Leaders Visit Resonate in Booth #25 during the 2017 ANA Masters of Marketing Conference! Resonate will be featuring its proprietary real-time consumer […]
PR Pitfalls and Brand Booby Traps
A Battle Plan for Allying with the CorpSumer As we learned from examining the data behind the CorpSumer phenomenon, consumers are not just becoming more concerned about social good, they […]
Who Is This “CorpSumer”?
In our previous blog, we took a look at a new breed of consumer, the “Corpsumer” – a segment that now represents one in three Americans according to a recent […]
“CorpSumers” are Voting with Their Wallets
Business 101: the best product at the best price wins, right? Features, convenience, quality and brand reputation drive purchases. Not so for the “CorpSumer.” Enter a powerful new factor…[tweet_dis]33% of […]
Innovation in Advocacy Shares Resonate’s Superior Voter Behavior Modeling Methodology
Recently, Innovation in Advocacy, a regular publisher on blogging website Medium, shared their thoughts on Resonate’s unique voter behavior modeling capabilities. Everyone knows that traditional polling organizations got the results […]
Resonate Named for 6th Consecutive Year on the Inc. 5000 List of America’s Fastest Growing Private Companies
Inc. Magazine Unveils its 36th Inc. 5000 List Reston, Virginia, August 16, 2017 — For the 6th consecutive year, Resonate is ranked on the Inc. 5000 list of fastest-growing companies in […]
Resonate Overview Video: Easily achieve a deeper understanding of your audience
In this overview video, you’ll meet Resonate, the single platform that allows you to research any audience in great depth, engage them more efficiently than ever before across all marketing […]
ANA Interviews Resonate on the Future of Mobile Marketing
Resonate’s CEO, Bryan Gernert, was interviewed by ANA to discuss the future of mobile marketing and real-time mobile strategy. Here are just a few of Gernert’s takeaways for marketers as […]
Profits and Politics: A Data-driven Analysis of Brands Going Political
A recent survey found 57% of consumers buy or boycott products based on a brand’s stance on political or social issues. As companies increasingly enter the political arena through contributions, endorsements and […]
Resonate Interviewed by Campaigns & Elections on Data, Analytics and the Future of Political Campaigning
Resonate’s Gary Sherwood appeared on Campaigns & Elections’ Campaign Insider series to discuss the lessons learned from the 2016 elections and the need for campaigns to incorporate real-time dynamic behavioral data […]