Your Audience Is Not Who You Think It Is

Many advertisers have a hard time reaching their true audiences online.  Often, advertisers spend considerable time and effort refining their audience definitions only to find that they cannot effectively reach […]

Good News — Facebook CTR Is Down

Should advertisers care whether Facebook overall has a lower CTR than display advertising?  Is that what would drive my decision on which channel to spend my online dollars? RealIy, in […]

If You Excite Them, They Will Come

I was struck by the intersection of two recent articles: MediaPost wrote about a recent Razorfish study into how consumers view engaging with brands on social media, and McKinsey’s Consumer […]

Confessions of an Online Media Seller (and Former Brand Guy)

I used to be a brand builder and I loved it.  I spent almost 10 years building brands, defining brand personalities, and creating “brands as people” with values, attitudes and […]

Ripe for Consolidation

You know a market is both over-hyped, and ripe for consolidation when the players in the market itself eagerly announce the arrival of the consolidation, as in today’s announcement of Click […]

Like Hope, a Cookie Is Not a Strategy

As the industry’s infatuation with data and all things cookie related continues, and the privacy microscope focuses in on those using cookies to drive their businesses, this conversation is missing […]