What to Do When the “World’s Greatest Dad” Tee Just Won’t Do
Over the last couple of weeks, Father’s Day wares have taken over the storefronts. Figuring out the right gift for dad can be tricky when overwhelmed with so many choices. […]
Lessons from the iMedia InFocus Summit
Thanks to all who made the Resonate sponsored kick-off at iMedia InFocus Summit in Chicago a success. The theme of “What Women Want from Brands” could not have been more relevant. […]
2013 Digital Media Power Players
As Always On Network announces its 2013 Digital Media Power Players list, we’re pleased to see Ted Leonsis & Steve Case from Revolution Growth, and Alan Patricof & Ian Sigalow from Greycroft Partners recognized on this […]
Resonate Enters New Phase of Growth with Chief Marketing Officer and Vice President of Research Hires
Additions Will Boost Resonate’s NYC Presence and Expand on Values Based Insights and Targeting Business March 14, 2013 09:00 AM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — Resonate, the […]
Nobody Saw My Ad, Yet My eCPA Was Fantastic!
By Sung Shin ComScore’s Digital Future In Focus Report for 2013 states that 31% of ad impressions aren’t seen online. When you couple this with faulty last-touch attribution modes, that’s downright scary […]
Putting Agile Marketing Into Action
There was a great byline on CMO.com recently that highlighted the adoption of Agile Marketing, including the desire of senior brand marketers to incorporate consumer values into the larger narrative of their […]
Resonate Increases Revenue 72 Percent Year Over Year as Marketers Realize Power of Values-Based Targeting
Company Increases the Number of Million Dollar Clients by 5X RESTON, VA — (Marketwire – Feb 21, 2013) — Resonate, the only advertising technology company that gives marketers the ability […]
Optimizing for Metrics that Count
Resonate’s data has long proven that optimizing campaigns for clicks will get you clicks… not customers. And Quantcast’s recent whitepaper, “Display Ad Clickers Are Not Your Customers” reinforces that we’re on […]
2013, the Year Ad Targeting Shifts Gears
by Bryan Gernert on February 7th, 2013 at 7:00 am, iMedia Connection Digital advertising and marketing has evolved tremendously in just the past few years, driven by increasingly sophisticated targeting methods. Brands […]
Resonate Named as a Best Place to Work in Virginia
RESTON, VA — (Marketwire – Feb 1, 2013) — Resonate, the only advertising technology company that gives marketers the ability to target audiences based on people’s values, was recently named […]