2013, the Year Ad Targeting Shifts Gears
by Bryan Gernert on February 7th, 2013 at 7:00 am, iMedia Connection Digital advertising and marketing has evolved tremendously in just the past few years, driven by increasingly sophisticated targeting methods. Brands […]
Resonate Named as a Best Place to Work in Virginia
RESTON, VA — (Marketwire – Feb 1, 2013) — Resonate, the only advertising technology company that gives marketers the ability to target audiences based on people’s values, was recently named […]
Men and women see Super Bowl commercials differently, says new research
February 1, 2013, examiner.com It’s all in the attitude. That explains why men and women watching the same Super Bowl commercial can see different things in it, Michael Horn, VP […]
More Mars/Venus Data That Should Resonate With Super Bowl Advertisers
Jan 31, 2013 By Mike Daly, adotas.com An overwhelming amount of ad execs will tell you that the way they target their ads is based on demographics. We all know […]
The Election and Digital Advertising
As the pundits and strategists wax poetic about Tuesday’s election results, and what they mean for each party, one thing is clear. This year’s election was a game-changer for digital […]
We Are Not Alone
Anytime you’re breaking new ground, it is hard to figure out exactly how to tell your story. You are creating something new and innovative, but how do you make it […]
Could We All Just Get Along on Healthcare? Actually, Maybe
The Supreme Court is days if not hours away from deciding the legality of the Affordable Care Act (ACA). Pundits are playing Health Reform Bracketology and our Congressional Representatives are […]
How Bill Chose and Bought an Audi Q7 TDI
I have spent years and a lot of effort figuring out why and how people buy products. Values are the key driver behind the “why” and they have always been […]
Your current insights are insults
Merriam Webster defines insights as “The act or result of apprehending the inner nature of things.” So then why, as with everything else in our online ad ecosystem, does everyone […]
Insights With Benefits (For 2012+)
It’s the end of the year and each email brings another list. The majority try to chronicle the best, worst or most important events of 2011. The best recognize the […]