Holiday Gift Values — No, Not That Kind of Value!
You just opened the most beautifully wrapped box in the room. Everyone stares and you gasp. It’s the ski sweater you gave your cousin two years ago; Love Dad! At that moment […]
The Fiscal Moderates: A Whole New Center
No new news: the economy remains the central issue in politics at every level: local, state and national. Winning elected office in 2012 requires a finely tuned understanding of where […]
Where Door-to-Door and Digital Collide
Last Sunday, as I was enjoying doing absolutely nothing, my doorbell rang. Naturally, I assumed it was a salesperson. My husband hates salespeople, but I’m a little more sympathetic, having […]
Social Media Users: Getting To Know You
We published a blog post last month that identified Heavy Social Media Users and then looked at their purchase behavior. With marketers spending substantial portions of their budget on social platforms we […]
The Marriage of Creative and Data
A few weeks ago, I presented the problem in the industry in servicing brands: ‘The Death of Creative at the Hands of Data ‘. If we’ve lost our focus around the importance […]
Now We Need the Power of Why
For, far too long marketers haven’t been asking enough questions about the consumer. Their age, income and what they do online are all interesting to know and do provide a […]
The Death of Creative at the Hands of Data
“More product is moved through emotion than rational fact. Advertising is the process of changing attitudes.” This quote from Randall Rothenberg, President of the IAB, was part of a presentation […]
Cause Marketing – Ready for Primetime
I recently attended two of the key trade shows related to cause marketing, sustainability, and corporate social responsibility (CSR). While the ‘dark Greens’ preached the gospel of sustainability, over the […]
Powering The Online Activist Pipeline
In my first of many blog posts here at Resonate (some of which will be more technical than others), I want to talk at a high level about the opportunity […]
It’s My Bucket, and I Like It (For Now)
I woke up this morning to find that Resonate Networks had been put in a bucket. Not just any old bucket and not just by any old bucket builder. Resonate […]