What The Heck Does Neuroscience Have To Do With Marketing?
The act of telling stories has been around since the beginning of time. In fact, it’s one of the few things that connects us as human beings. Before there was texting, snail mail or even written language, people told stories to build and sustain relationships. Despite how far society has come, humans are still storytellers […]
10 Things We Learned About Insights-Driven Storytelling
Data-driven storytelling should be front and center for brands and agencies. That was clear from Resonate’s Storytelling event last week in New York City, where we spent the day with major brands and agencies learning how to use data to tell the most engaging stories to target audiences and teams of colleagues and leaders. Here […]
[Video] Insights Ignite Transformation Panel
The pace at which insights-driven firms are growing is staggering: more than 30% annually on average and $1.8 trillion in revenue by 2021, according to Forrester. How can brands and agencies take part in this transformational growth? Watch our panel of brand and agency experts discuss what it means to be insights-driven today and in […]
Personal Values Report- Understanding the why of an Audience
The Personal Values report explains the why behind people’s everyday decisions by uncovering what makes us the most human. Watch our video to learn how to use these insights to inform everything including your go-to-market strategy, your customer segmentation strategy, your content strategy, and more.
We Felt The Need for Speed
Speed is everything in technology. The performance of enterprise tools effects everything from crucial business decisions and growth strategies to new product development and customer acquisition. That’s why in the Fall of 2016, the Resonate engineering team started exploring how we could make our consumer insights platform much faster and more robust. We knew the […]
Consumer Intelligence: The CMO’s Sledgehammer For Breaking Down Silos
Most of today’s CMOs understand the importance of breaking down organizational silos in the quest to build a modern marketing organization, one that can keep pace with the ever-evolving consumer. But knowing where to start is another matter altogether. Marketing departments, particularly at large legacy brands, are often established entities with their own systems, cultures […]
Resonate Releases Consumer Banking Insights Report
New Competitors, New Technology Among Challenges Facing Financial Services Marketers RESTON, Va., Aug. 23, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence and insights for marketers, today announced the release of its new report, The Bank Marketers’ Playbook: Consumer Insights to Score Lasting Connections. The report outlines the challenges facing traditional consumer banks and […]
The Culture of Resonate: Driving Innovation and Recognition
Here at Resonate, we recognize that redefining the consumer intelligence landscape requires more than just first-in-class technology and unique insights. It requires an internal culture built around rapid innovation and deep client understanding, and that’s exactly the culture we strive to foster here, day in and day out. As a company leader, it’s one thing […]
The Washington Post Names Resonate a 2018 Top Workplace
Resonate’s customer-centric culture drives its fourth placement on the prestigious annual list. RESTON, VA – JUNE 25, 2018 – Resonate, the leading provider of consumer intelligence and insights for marketers, has been awarded a 2018 Top Workplaces honor by The Washington Post. This represents the fourth year that Resonate has been included on the prestigious […]
Bad to the Bone – How Good Surveys Produce Bad Data
Imagine doing an online survey to get a better handle of your target audience and throwing out 20% of the responses. Crazy? Well actually if you’re not throwing out about that much, you’re probably using bad data. Resonate conducts many surveys per year and uses a proprietary “fraud score” to throw out 10-20% of what […]
