[Video] Client Testimonial: Stuart Meyler, Beeby Clark + Meyler
Agencies are under pressure as the economics that underpin the industry are changing. Some of the biggest shifts are in the way agencies are compensated, as well as new competition from insourcing and consulting firms. The reality is that there are fewer opportunities and more people chasing them. Hear Stuart Meyler, President, Beeby Clark + […]
[Video] Client Testimonial: Jonathan Lee, Grey New York
Agencies are going through a fundamental model change and clients are demanding faster, cheaper, more agile strategies across more platforms. Hear Jonathan Lee, Chief Strategy Officer, Grey New York, explain how the agency is using consumer insights to respond to these shifts in today’s market.
Connect with Over 39M Tobacco Consumers
With thick layers of regulatory scrutiny, a limited selection of communication channels and a dearth of data to make informed decisions, the stakes for executing the wrong tobacco product marketing strategy are high. Fortunately, there is a new solution for tobacco brands to understand, address and measure the success of their efforts to engage with U.S. adult tobacco […]
Are you winning the swing vote?
Undecided voters can decide elections. If your campaign’s in a close race down the stretch, you understand the importance of putting dollars behind identifying and targeting known swing voters well before they head into the voting booth. With just three weeks remaining until Election Day, engaging this critical segment with a message worthy of their […]
