Resources for Agencies

Agencies are under immense pressure to find new and innovative ways to win new business, retain current business and compete against new and untraditional players. Deep consumer insights no doubt help agencies become their clients’ partners, offering them more than they ever knew about their target audiences and their competitors’ customers. Check out our resources on how agencies can use this deepest understanding to win more business and drive your agency growth.

Featured Content

5-Minute Guide to Post-Cookie Consumer Data

Quell your nerves about digital marketing without cookies.

Build a diverse, nuanced Hispanic strategy through human-level understanding.

Consumer, Disrupted: State of the Consumer 2021

Meet the disrupted consumer and learn how to connect with them on a level that goes deeper than toilet paper and curbside pick-up.

Learn how to build a disruption-proof agency from a foundation of fresh consumer data.

Guides, Reports & Research

5-Minute Guide to Post-Cookie Consumer Data

Quell your nerves about digital marketing without cookies.

Travel and Hospitality Marketer’s Playbook

Learn how you can drive acquisition, tailor experience, and build loyalty with travelers eager to explore.

Resonate customers see 304% ROI. Find out how.

Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

Learn how to build a disruption-proof agency from a foundation of fresh consumer data.

Consumer, Disrupted: State of the Consumer 2021

Meet the disrupted consumer and learn how to connect with them on a level that goes deeper than toilet paper and curbside pick-up.

Understanding the Nuances of Hispanic Audiences

Build a diverse, nuanced Hispanic strategy through human-level understanding.

Alma’s Huge Win with a Nationwide Wellness Brand

Want to learn how a targeted multicultural strategy can give you a winning edge with clients?

Holiday Shopping 2020 Preview

Download this free report to help make this holiday season a retail celebration.

Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

Supercharge Your Agency: The Rise of the Agency Avengers

Harness your Agency Avengers’ superpowers to navigate the new normal as a lean, mean and agile AI-driven machine.

State of the Customer

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Open for Business

Develop actionable strategies to gain more influence and connect more effectively with consumers.

Tracking Sentiment During Recent Events: Research on Black Lives Matter, Social Justice, Consumer Activism & Facebook

Download our Wave 6 report on consumer and voter sentiment during a time of unrest

Understand the Impact of Crisis on Consumer Values

Community-oriented values are rising in importance during the pandemic.

Agency Superpowers

Know the consumers in your clients’ verticals on the deepest level and you’ll win new business and crush client campaigns.

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You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

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How AI and machine learning reveal the motivations behind human decisions.

How The Best Data Drives High-Performing Campaigns

Supercharge your media strategy, exceed campaign goals and impress clients.

The five ways dynamic insights play a role in acquisition.

3 minute cheat sheet

Understanding the why behind consumer behavior and how to target them.

Modern research tools

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

Learn how deep consumer insights will attract new customers.

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Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Guide to Activation Data

Learn how you can power up your next marketing or advertising campaign today.

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Gain a better understanding of the personal values and motivations that drive consumer decisions.

How CPG brands can bring their static data to life.

Bank Marketers Playbook

Learn valuable bank marketing insights your next strategic play.

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Learn how quality third-party data fills in the gaps of your consumer understanding.

Typing tools

Learn how to expand your typing tool capabilities at scale.

Transform Customer Experience with a Deeper Understanding of Consumers

How person-level insights will make your loyalty program more relevant.

Find the four different shopper segments during BTS season.

Three ways to give your brand love a boost using deep insights.

Bank Switchers

Find out how you can keep (or acquire) 33 million persuadable bank switchers.

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Consumer sentiment is evolving rapidly. You need to know where your customer’s head is now.

The major differences between Black Friday and Cyber Monday shoppers.

Webinars

With disruption-proof data and unparalleled insights you can reveal about clients and prospects, you’ll win the pitch.

January 2022 is looming as the date of the customer data apocalypse when Google removes third-party cookies from its Chrome browser.

Future-Proof Your Data for a Post-Cookie World

Watch this critical discussion on the issue that’s top-of-mind for every marketer.

Learn how agencies can prepare with a solid cookieless foundation.

Disruption-Proof Data: 4 Ways to Drive Agency Growth

Fresh, deep, and actionable consumer data is the foundation agencies need to grow and stay resilient in the face of disruption.

3 Ways Fresh Data Can Make or Break Your 2021

Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising.

Turn Your Teams Into Strategic Business Partners: Growth in the Pandemic

Your clients are looking to you for strategic leadership now more than ever and you need an arsenal full of AI-driven, cutting-edge consumer insights to rise to the challenge.

Ever wondered how agency leader Havas drives strategy to dazzle accounts and win exciting new business?

More Effective Multicultural Insights: Accelerate Your Segmentation Through Cultural Nuances and Sensitivities

Hosted by Adweek, Resonate’s Ericka Podesta McCoy sat down with Alma’s Head of Strategy, Angela Rodriguez, to discuss tailoring multicultural messages to ethnic microsegments in today’s marketing

The New Consumer Activist: What This Means for Your Client's Brand

It’s important that your clients have a deep understanding of their customers and prospects during this time so they can respond appropriately.

Arm Your New Business Engine: New Insight Into the Breaking Consumer Trends

In the session, Resonate revealed the breaking consumer trends that must be on your agency’s radar.

How to Turn Your Teams Into Strategic Advisors with Better Consumer Insight

We sat down with leaders from these two world-class agencies to discuss the shifts they’re making in this new normal.

4A"s Stratfest - 6 Steps for Turning Insights into the Perfect Pitch

Gain access to an interactive session that discusses how to perform consumer research, build segments and craft creative strategy.

Sports Webinar

Now, with America reopening, questions are arising about what the future of sports will look like in the midst of a global pandemic.

Agencies - Uncertain Times

 How will marketing evolve, what will consumers do over the next 90 days and how will agencies help their brands communicate?

ReOpening America Webinar

You’ll gain access to the real-time data you need now as your organization looks forward to the third and fourth quarters.

Insights from the largest National Consumer Study on COVID-19 consumer sentiment and how to put them into action.

Cardboard Personas

How agencies can build more robust personas, with better quality data, and enrich them with the ‘Human Element’.

Lean Agency

How to develop a deep understanding of your clients’ customers and identify what you need to do to build a competitive advantage.

Social Tribes

We talk to Dieste and discuss how their creative use of data enables them to treat their clients’ audiences like humans.

Best Worst Time Segmentaiton

How insights-driven companies are ditching traditional segmentation in favor of personalization based on deep customer knowledge.

Use AI Enabled Consumer Intelligence

 Three ways technology is playing an essential part in uncovering transformative insights that will empower your business.