Resources for Agencies

Agencies are under immense pressure to find new and innovative ways to win new business, retain current business and compete against new and untraditional players. Deep consumer insights no doubt help agencies become their clients’ partners, offering them more than they ever knew about their target audiences and their competitors’ customers. Check out our resources on how agencies can use this deepest understanding to win more business and drive your agency growth.

Featured Content

Supercharge Your Agency: The Rise of the Agency Avengers

Harness your Agency Avengers’ superpowers to navigate the new normal as a lean, mean and agile AI-driven machine.

Agency Uprising

Find inspiration for your own agency uprising and start winning new business and wowing your current clients even more.

State of the Customer

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Agency Superpowers

Know the consumers in your clients’ verticals on the deepest level and you’ll win new business and crush client campaigns.

Guides, Reports & Research

Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

Supercharge Your Agency: The Rise of the Agency Avengers

Harness your Agency Avengers’ superpowers to navigate the new normal as a lean, mean and agile AI-driven machine.

Agency Uprising

Find inspiration for your own agency uprising and start winning new business and wowing your current clients even more.

State of the Customer

Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Data to Drive Your Business: Latest Findings from Resonate COVID-19 & Civic Unrest Sentiment Study

Uncover breaking insights that will help you plan for the unprecedented weeks and months ahead.

Tracking Sentiment During Recent Events: Research on Black Lives Matter, Social Justice, Consumer Activism & Facebook

Download our Wave 6 report on consumer and voter sentiment during a time of unrest

Understand the Impact of Crisis on Consumer Values

Community-oriented values are rising in importance during the pandemic.

Agency Superpowers

Know the consumers in your clients’ verticals on the deepest level and you’ll win new business and crush client campaigns.

Open for Business

Develop actionable strategies to gain more influence and connect more effectively with consumers.

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You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

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How AI and machine learning reveal the motivations behind human decisions.

How The Best Data Drives High-Performing Campaigns

Supercharge your media strategy, exceed campaign goals and impress clients.

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Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

The five ways dynamic insights play a role in acquisition.

3 minute cheat sheet

Understanding the why behind consumer behavior and how to target them.

Modern research tools

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

Learn how deep consumer insights will attract new customers.

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Learn about the rise of purpose-driven brands and the increasing influence of consumer activism.

Guide to Activation Data

Learn how you can power up your next marketing or advertising campaign today.

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Gain a better understanding of the personal values and motivations that drive consumer decisions.

How CPG brands can bring their static data to life.

Bank Marketers Playbook

Learn valuable bank marketing insights your next strategic play.

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Learn how quality third-party data fills in the gaps of your consumer understanding.

Typing tools

Learn how to expand your typing tool capabilities at scale.

Transform Customer Experience with a Deeper Understanding of Consumers

How person-level insights will make your loyalty program more relevant.

Find the four different shopper segments during BTS season.

Three ways to give your brand love a boost using deep insights.

Bank Switchers

Find out how you can keep (or acquire) 33 million persuadable bank switchers.

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Consumer sentiment is evolving rapidly. You need to know where your customer’s head is now.

The major differences between Black Friday and Cyber Monday shoppers.

Webinars

Sports Webinar

Now, with America reopening, questions are arising about what the future of sports will look like in the midst of a global pandemic.

Agencies - Uncertain Times

 How will marketing evolve, what will consumers do over the next 90 days and how will agencies help their brands communicate?

ReOpening America Webinar

You’ll gain access to the real-time data you need now as your organization looks forward to the third and fourth quarters.

Insights from the largest National Consumer Study on COVID-19 consumer sentiment and how to put them into action.

Cardboard Personas

How agencies can build more robust personas, with better quality data, and enrich them with the ‘Human Element’.

Lean Agency

How to develop a deep understanding of your clients’ customers and identify what you need to do to build a competitive advantage.

Social Tribes

We talk to Dieste and discuss how their creative use of data enables them to treat their clients’ audiences like humans.

Best Worst Time Segmentaiton

How insights-driven companies are ditching traditional segmentation in favor of personalization based on deep customer knowledge.

Use AI Enabled Consumer Intelligence

 Three ways technology is playing an essential part in uncovering transformative insights that will empower your business.