Resources for Brands

The role of the modern marketer has never been more complex. The demands are endless: produce content and creative that connects with consumers who are on information overload, play the role of technologist, data scientist and revenue manager, report ROI to company execs. Don’t forget keeping up with the latest marketing trends. Don’t worry – we’ve got you covered. Check out our latest resources on today’s consumers and how Resonate helps solves many of these daunting challenges.

Featured Content

State of the Consumer Report

Meet the disrupted consumer and learn how to connect with them on a level that goes deeper than toilet paper and curbside pick-up.

5-Minute Guide to Privacy-Safe Consumer Data, Insights, & Engagement

Quell your nerves about digital marketing in a privacy-first world.

Breaking data keeping up with where Americans stand today.

Drive revenue with insights to further individuality, representation, and authenticity.

Featured Case Studies

How Red Door Interactive used Resonate data to craft a values-driven advertising campaign for Titleist Vokey Wedges.

Case Study: Utilizing Targeted Content to Attract Untapped Customers

Can a mattress company build consumer-brand loyalty beyond “I need a new one”? Sleep Number gained a deeper consumer understanding to find out.

Case Study: Leveraging Granular Consumer Attributes to Target Valuable CPG Audiences

Using granular psychographic insights, this CPG milk brand refined messaging to speak to moms’ individual values.

Case Study: Targeting the Why Behind Tax Filers’ Software Decisions

Why are some tax filers hesitant to file online? One tax preparer leveraged insights to understand their prospects – and adjust creative in real-time.

Featured Videos

Guides, Reports & Research

Forrester Report: Reprogram The CMO/Agency Technology Relationship

Are you a CMO on the hunt for the best marketing service?

State of the Consumer Report

Meet the disrupted consumer and learn how to connect with them on a level that goes deeper than toilet paper and curbside pick-up.

Forrester’s Guide to Successfully Launch Your Customer Analytics Pilot

Learn how to successfully launch your customer analytics pilot now and to set yourself up for success!

How can your brand stand out and find its place in consumers’ holiday plans?

Ready to put your 2022 marketing strategy into ignition?

Drive revenue with insights to further individuality, representation, and authenticity.

The “Socially Distanced Holidays” are here again. How will another festive season spent calculating risk play out? What does that mean for your holiday retail plan?

Home Furnishings & Improvement Marketer’s Playbook

Are you ready to meet three granular, fresh, hyper-targeted personas who’ve been eager to switch up their home and outdoor space?

Back-to-School Guide: The ABCs of Growing Revenue

A crash course on the values, drivers, and behaviors of back-to-school shoppers.

Acquire, Expand, and Retain Wearable Wear-ers & Want-ers

CPG Marketer’s Playbook

Ready to dive in and change the game for your CPG brand?

Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

Bank Marketer’s Playbook to Success: Acquire, Expand, Retain

As a bank marketer, you have to stay laser focused on acquisition, expansion, and retention.

Travel and Hospitality Marketer’s Playbook

Learn how you can drive acquisition, tailor experience, and build loyalty with travelers eager to explore.

Resonate customers see 304% ROI. Find out how.

Brand Loyalty Report 2021

Want to learn how you can ignite deeper, data-driven brand loyalty in a new normal?

Consumer, Disrupted: State of the Consumer 2021

Meet the disrupted consumer and learn how to connect with them on a level that goes deeper than toilet paper and curbside pick-up.

The CPG Marketers Guide to a Data-Driven DTC Strategy

As CPG brands shift to DTC, come out on top with The CPG Marketer’s Guide to a Data-Driven DTC Strategy.

Bring Your Customer & Prospect Data to Life

Enrich your first-party data and gain a deep, meaningful understanding of people from outside the walls of your brand.

Who are vaccine hesitant Americans? Get their demographics and core values + 5 tips for reaching this persuadable audience.

Build a diverse, nuanced Hispanic strategy through human-level understanding.

The 2021 State of OTT Report

With more people staying home, how are over-the-top (OTT) media services responding?

Holiday Shopping 2020 Preview

Download this free report to help make this holiday season a retail celebration.

, The New Normal of Marketing to Auto Policyholders

In an unpredictable climate like this, deep consumer insights give you the competitive edge you need win the race for business.

Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

Dynamic Consumer Data Sets You Apart From the Competition

Go beyond flat customer intelligence to learn what really makes your consumers tick.

The Current State of Bank Account Holders

It’s never been more important to connect on a deeper level with your account holders.

Understand the Impact of Crisis on Consumer Values

Community-oriented values are rising in importance during the pandemic.

Open for Business

Consumer sentiment is evolving rapidly. You need to know where your customer’s head is now.


Dive into retail data and learn about the values and motivations driving consumers during the coronavirus pandemic.


We looked at the analysis of four groups of consumers to gain insight on how banks and lenders can connect with customers and prospects during this critical time.

How CPG brands can bring their static data to life.

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You’ll learn how Resonate ensures accuracy and precision in it’s U.S. Consumer Study.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

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How AI and machine learning reveal the motivations behind human decisions.

Bank Marketers Playbook

Learn valuable bank marketing insights your next strategic play.

The five ways dynamic insights play a role in acquisition.

Modern research tools

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

Learn how deep consumer insights will attract new customers.

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Develop actionable strategies to gain more influence and connect more effectively with consumers.

Guide to Activation Data

Learn how you can power up your next marketing or advertising campaign today.

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Learn how quality third-party data fills in the gaps of your consumer understanding.

Typing tools

Learn how to expand your typing tool capabilities at scale.

Transform Customer Experience with a Deeper Understanding of Consumers

How person-level insights will make your loyalty program more relevant.

Bank Switchers

Find out how you can keep (or acquire) 33 million persuadable bank switchers.


3 Ways to Drive Growth Through Values-Driven Multicultural Microsegmentation

Learn why multicultural understanding requires constant learning.

3 Data-Driven Ways to Drive Revenue Through Deeper Multicultural Understanding

Want to dive into deeper multicultural understanding?

Three Ways Fresh Data Can Make or Break Your 2021

In times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure.

Digiday Modern Retail Summit: Consumer, Disrupted. State of the Retail Consumer 2021

How to connect with a disrupted retail consumer on a level that goes deeper than loyalty programs and curbside pick-up.

Learn how to empower yourself by harnessing the power of your data.

Learn how you can maintain personalization and effective marketing in a privacy-focused world.

Best Worst Time Segmentaiton

How insights-driven companies are ditching traditional segmentation in favor of personalization based on deep customer knowledge.

January 2022 is looming as the date of the customer data apocalypse, when Google removes third-party cookies from its Chrome browser.

Learn how to take your segmentation game to the next level – and drive increased revenue and conversion.

If you’re ready to ignite the potential within your data, then you’ll want to watch this on-demand webinar.

Hear from consumer intelligence experts from Resonate about uniting values, lifestyle and digital footprint into insights to ignite brand loyalty.

These are the industry trends shaping the banking industry now. Make sure you have the critical insights necessary to capitalize.

3 Ways Fresh Data Can Make or Break Your 2021

Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising.

Pandemics, Reopening and Protests: Tracking AI-Driven Data on Where Your Customers Stand Today

From pandemic precautions to business closures and reopenings to mass protests, you need data that is closely tracking the state of consumer sentiment now.

The Shifting Values and Psyche of American Consumers: An AI-Driven Deep Dive

Profound changes in 2020, from pandemic to the political, have driven change in consumer value systems that were unthinkable just one year ago.

Toilet Paper to Tequila: Tracking CPG Consumption in the New Normal

First, there was the great toilet paper shortage. Then, sourdough mania led to a run on yeast and now we’re facing food supply fears. Let’s not get started on at-home alcohol consumption.

Keeping up with the Consumer: How Brands Can Take an Authentic Stand

2020 has been a year of unrest for consumers. In many ways, this presents opportunities for brands to connect more deeply with their customers and prospects.

Sports Webinar

Now, with America reopening, questions are arising about what the future of sports will look like in the midst of a global pandemic.

ReOpening America Webinar

You’ll gain access to the real-time data you need now as your organization looks forward to the third and fourth quarters.

Brands Engaging Consumer During Crisis

A frank discussion on quickly emerging consumer trends in health habits, finances, dining out, shopping and more.

Use AI Enabled Consumer Intelligence

 Three ways technology is playing an essential part in uncovering transformative insights that will empower your business.

Insights from the largest National Consumer Study on COVID-19 consumer sentiment and how to put them into action.

Consumers are feeling the effects of the coronavirus pandemic from their wallets to their retirement accounts.

What media companies need to know about engaging consumers as a global crisis evolves.

Harnessing the Power of Insight-Driven Audiences

Explore how AI-powered consumer insights bring data-driven insights to life and fuel impactful brand storytelling to further drive your marketing ROI.