SmartCommerce and Resonate Partner to Drive Unprecedented CPG eCommerce Performance and Insights
Via this strategic partnership, SmartCommerce clients can now unlock deep insights on their eCommerce audience and performance through Resonate’s leading consumer intelligence. ATLANTA & RESTON, Va.–(BUSINESS WIRE)–SmartCommerce and Resonate today announced a strategic […]
Here’s What It Will Take to Reach People Avoiding the Vaccine
Key Insights for Vaccination Campaigns COVID-19 vaccines have been rolling out across the U.S. for six months now, but the real work for vaccination campaigns is just beginning. As supply […]
Consumer Intelligence Data Firm Resonate Experiences Record Growth and Revenue in 2020
Brands Rely on Resonate’s A.I. Driven, Real-Time Consumer Insights and Activation as Consumer Behavior Shifts During Pandemic RESTON, Va., April 19, 2021 (GLOBE NEWSWIRE) — Resonate, the leading provider of […]
Featured In: The 2020 Playbook for Political Marketing in the Moment
Resonate’s Kristina Emminger is an expert in advocacy and political marketing and she’s offering her insights on how 2020 is far from over. The right message delivered to the right audience can move […]
Featured in Advertising Week 360: Boycotts and Buy-cotts
Consumer activists are in the news every week for calls to boycott businesses based on employee treatment, executive’s political stances, sustainability practices and more. On the other end of the spectrum, some consumers will […]
Featured in Forbes | Finding Corporate Purpose in Customers’ Values with Nike, Under Armour, Patagonia and Columbia
You can’t put all activewear consumers under one umbrella: Nike shoppers value equality, tolerance and acceptance, while Under Armour customers look to tradition and caring for others. Consumers today often make decisions […]
Featured in Retail TouchPoints | Store Reopenings: Why Retailers Must Go Above and Beyond to Bring Shoppers Back
Even as cases plateau or drop, shoppers are still wary of stepping foot back in a brick-and-mortar store. Common sense would dictate that as cases slow down and consumers become […]
Resonate Releases Four New U.S. Consumer Segments Based on Their Varying Comfort Levels with Business Reopenings
RESTON, VA – June 25, 2020 – Consumer intelligence firm Resonate, the leading provider of A.I.-driven customer data and intelligence, today unveiled four new U.S. consumer audiences, broken down according […]
Featured in Grit Daily: Big-Box Stores Will Win the Reopening, But Mask Expectations Are High
60% of Consumers Are Ready to Step Foot Back in a Big-Box Store But, nearly 50% expect that both staff and fellow shoppers should wear masks. The U.S. economy is beginning to reopen and, […]
New Research Reveals How Activism Influences Buying Behaviors
Amid Rise in Social Awareness Movements, Resonate’s Consumer Intelligence Platform Provides a First-of-Its-Kind Breakdown of How Activism Influences Consumer Decision-Making RESTON, Va., June 16, 2020 (GLOBE NEWSWIRE) — Resonate, the […]