Brand Spotlight: Major League Soccer and BLM
Major League Soccer Players Stand in Silence for 8 Minutes and 46 Seconds Before the MLS is Back tournament got underway in Orlando, FL earlier this month, almost 200 players […]
About Sarah Title
This author has yet to write their bio.Meanwhile lets just say that we are proud Sarah Title contributed a whooping 26 entries.
Entries by Sarah Title
Using Real-Time Consumer Insights to Accelerate and Optimize Ad Sales Revenue
August 4, 2020 in Blog Page, Media & Entertainment /by Sarah TitleRevenue Growth Through Audience Insights and User Intelligence In order to remain competitive in the pursuit of advertising dollars and user engagement, media and entertainment companies must stay relevant and […]
The Return of Sports – How Are Sports Fans Watching Their Teams During COVID-19?
July 30, 2020 in Blog Page, Brand, Consumer Insights, COVID-19 Insights, Media & Entertainment /by Sarah TitleFinally, Sports Are Back After a 4-month drought, the return of sports of is finally here – but not in their usual form. All the seasons have been cut short, […]
The Current State of Bank Account Holders
July 24, 2020 in Blog Page, Brand, Consumer Insights, COVID-19 Insights /by Sarah TitleFINANCIAL ANXIETY IS ALIVE AND WELL AMID COVID-19 This week unemployment rates hit their highest first-time filing numbers since early March, indicating that the financial anxieties of U.S. consumers are […]
Brand Spotlight: Old Navy
July 24, 2020 in Blog Page, Brand, Consumer Insights, Media & Entertainment /by Sarah TitleCONNECTING WITH CONSUMERS ON A DEEPER LEVEL The murder of George Floyd at the hands of Minneapolis police officers sparked nationwide protests and civil unrest around the treatment of Black […]
These Consumers Want Brands to Take a Stand on Black Lives Matter. Are They Your Customers?
July 23, 2020 in Agency, Blog Page, Brand, Consumer Insights, Media & Entertainment /by Sarah TitleBRAND SUPPORT FOR BLACK LIVES MATTER 2020 has been the year of constant change. On top of the uncertainty surrounding COVID-19, the murder of George Floyd at the hands of […]
With Cases Surging, How Are Consumers in Hot Spots Responding?
July 15, 2020 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Market, Media & Entertainment, Politics & Advocacy /by Sarah TitleCONSUMER SENTIMENT ACROSS STATES In recent weeks there has been a massive spike in COVID-19 cases in certain regions of the country. Going into Fourth of July weekend, 40 out […]
Full-Time Working Parents Are 72% More Likely to Have Increased At-Home Alcohol Consumption
July 1, 2020 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Media & Entertainment /by Sarah TitleHOW TO EFFECTIVELY CONNECT WITH FULL-TIME WORKING PARENTS DURING A CRISIS Coronavirus has had a major impact on the lives of all U.S. consumers across the country. Full-time working parents, […]
These 3 Companies are the Real MVPS of Championing LGBTQ Equality
June 26, 2020 in Blog Page, Consumer Insights /by Sarah TitleBRANDS TAKING MEANINGFUL ACTION WHEN IT COMES TO LGBTQ INCLUSIVITY Despite the many challenges companies are facing right now, it’s important to remember that June is Pride Month, an opportunity to support and celebrate the LGBTQ community. […]
How to Effectively Connect With Racial Justice Fighters
June 24, 2020 in Agency, Blog Page, Brand, Consumer Insights, Media & Entertainment, Politics & Advocacy /by Sarah TitleON THE FRONT LINES OF THE FIGHT AGAINST RACIAL INEQUALITY Over the last month, the country’s focus shifted from COVID-19 to racial inequality and police brutality, set off by the […]
Companies Tap into Customer Values by Designating Juneteenth a Day for Reflection
June 18, 2020 in Agency, Blog Page, Brand, Consumer Insights, Media & Entertainment, Politics & Advocacy /by Sarah TitleIn the wake of a nationwide movement to fight systemic racism and police brutality in America, many companies are designating Juneteenth – the holiday that commemorates the end of slavery […]
40% of Consumers Decreasing Their Retirement Investment Right Now Plan to Switch Firms in the Next Three Months
June 12, 2020 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Media & Entertainment, Politics & Advocacy /by Sarah TitleOver the last few months, the U.S. economy has taken a big hit. With record-high unemployment and so much uncertainty surrounding the “new normal”, it’s no surprise all of this […]
Be the Change: 5 Brands Actively Speaking Out Against Racism
June 4, 2020 in Agency, Blog Page, Brand, Consumer Insights, Media & Entertainment /by Sarah TitleIN TIMES OF CRISIS, CONSUMER VALUES MATTER MORE THAN EVER BEFORE Protests erupted around the country this past weekend in reaction to the death of George Floyd, a 46-year-old Black […]
67.2 Million Americans Who Intend to Vote in 2020 Have a Worse View of Trump Now Than They Did Before the Pandemic.
June 2, 2020 in Blog Page, COVID-19 Insights, Politics & Advocacy, Voter Insights /by Sarah TitleEverything from our normal routine and work environment to travel plans and issue support is rapidly shifting based on the state of the pandemic. Naturally, with nearly every aspect of […]
These Super Fans Are Eagerly Awaiting the Return of Live Sports. Here’s Why You Should Be Connecting with Them
May 29, 2020 in Agency, Brand, COVID-19 Insights, Media & Entertainment, Politics & Advocacy /by Sarah TitleTHE RETURN OF SPORTS The role sports play in American culture is undeniable. With major sporting events such as baseball, NBA, March Madness, NHL and the Masters, among many others, […]
These U.S. Consumers Still Plan on Taking Their Summer Vacation Despite COVID-19 Resurgence Concerns
May 27, 2020 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Media & Entertainment, Politics & Advocacy /by Sarah TitleWho Are the Consumers Still Planning on Taking Summer Vacation? As people around the country packed the beaches during Memorial Day Weekend, a holiday many consider to be the unofficial […]
Some Consumers Are Still Making Major Purchases During COVID-19. Are You Reaching Them?
May 21, 2020 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Media & Entertainment, Politics & Advocacy /by Sarah TitleSince the crisis began over two months ago, more than 33 million people have filed for unemployment. According to the Labor Department’s April job report, the unemployment rate rose to […]
It’s Official: 2020 is Cancelled. And I’m Not the Only One Who Thinks So.
May 7, 2020 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Media & Entertainment, Politics & Advocacy /by Sarah TitleAs federal social distancing guidelines expire and states begin to ease restrictions on stay-at-home orders, it may feel like things are getting back to normal. However, according to Resonate’s real-time, […]
What You Need to Know About U.S. Consumers Who Are Cancelling Travel Amid COVID-19
March 17, 2020 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Data /by Sarah TitleCoronavirus has disrupted everyday life as nations across the globe put actions into place to thwart its spread. As a result, many U.S. consumers are cancelling travel and vacation plans in an effort to comply with restrictions and social distancing precautions. We […]
Why Your Brand’s Position on Social Issues Matters More Than Ever
February 14, 2020 in Brand, Consumer Insights /by Sarah TitleMillennials are 56% more like than Baby Boomers to advocate with their wallets –– they’re willing to pay more if a company’s values align with their own. YOUR BRAND’S VALUES […]
MarTech Series Q&A with Andy Hunn: How Resonate Became the “Go-To Platform for Martech and Analytics”
January 15, 2020 in Data, In the News, News & Press /by Sarah TitleTRUSTED DATA HAS NEVER BEEN MORE IMPORTANT “Much of the data that traverses the digital world was expressly created to drive ad targeting online, where scale matters much more than […]
Gen X: Understanding the Nuances of Today’s Top-Earning Generation
January 9, 2020 in Brand, Consumer Insights, Market /by Sarah TitleThe average pre-tax income for Gen-X households is $101,001 and that means serious buying power. Are marketers and brands paying attention? GEN X IS OUT-EARNING ALL OTHER GENERATIONS It […]
What Makes Neiman Marcus, Saks Fifth Avenue and Bloomingdales Shoppers Unique? Looking Beyond the Luxury Label
August 14, 2019 in Blog Page, Brand /by Sarah TitleWhen you think of luxury department stores, many likely come to mind. We whittled down the long list and honed in on three upscale retailers. We discovered some surprising differences […]
Why Are Amazon Prime Shoppers So Damn Loyal?
July 12, 2019 in Blog Page, Consumer Insights /by Sarah TitleAmazon Prime Day has become the biggest retail event of the summer for shoppers, and Prime members have access to thousands of deals for 48 hours, up from last year’s […]
What The Heck Does Neuroscience Have To Do With Marketing?
July 1, 2019 in Company, Consumer Insights /by Sarah TitleThe act of telling stories has been around since the beginning of time. In fact, it’s one of the few things that connects us as human beings. Before there was […]
How To Strengthen Connections with Moms this Mother’s Day
May 1, 2019 in Blog Page /by Sarah TitleWe love our moms 365 days a year, but on one special day in May, we all take the opportunity to show them how much we care about them, as […]