Entries by Sarah Title

Using Real-Time Consumer Insights to Accelerate and Optimize Ad Sales Revenue

Revenue Growth Through Audience Insights and User Intelligence In order to remain competitive in the pursuit of advertising dollars and user engagement, media and entertainment companies must stay relevant and updated on the continuously evolving preferences of today’s audiences. Ignite, Resonate’s consumer intelligence platform, empowers media and entertainment companies with tens of thousands of hyper-relevant […]

Brand Spotlight: Old Navy

CONNECTING WITH CONSUMERS ON A DEEPER LEVEL The murder of George Floyd at the hands of Minneapolis police officers sparked nationwide protests and civil unrest around the treatment of Black Americans throughout the country, and the world. While Americans have been fighting for racial justice for as long as this country has existed, brands are […]

These Consumers Want Brands to Take a Stand on Black Lives Matter. Are They Your Customers?

BRAND SUPPORT FOR BLACK LIVES MATTER 2020 has been the year of constant change. On top of the uncertainty surrounding COVID-19, the murder of George Floyd at the hands of Minneapolis police officers ignited a swarm of protests across the country not only demanding racial justice but calling on U.S. citizens and corporations to become […]

With Cases Surging, How Are Consumers in Hot Spots Responding?

CONSUMER SENTIMENT ACROSS STATES In recent weeks there has been a massive spike in COVID-19 cases in certain regions of the country. Going into Fourth of July weekend, 40 out of 50 states saw an increase in cases. Certain states, in the south and west in particular, are seeing record-high infection numbers. Florida hit a […]

Full-Time Working Parents Are 72% More Likely to Have Increased At-Home Alcohol Consumption

HOW TO EFFECTIVELY CONNECT WITH FULL-TIME WORKING PARENTS DURING A CRISIS Coronavirus has had a major impact on the lives of all U.S. consumers across the country. Full-time working parents, however, have a whole other set of circumstances to deal with as states begin to devise plans for schools reopening in the fall. As school […]

These 3 Companies are the Real MVPS of Championing LGBTQ Equality

BRANDS TAKING MEANINGFUL ACTION WHEN IT COMES TO LGBTQ INCLUSIVITY  Despite the many challenges companies are facing right now, it’s important to remember that June is Pride Month, an opportunity to support and celebrate the LGBTQ community. Under normal circumstances, cities from coast to coast host parades, concerts and other public events to celebrate the LGBTQ community. Unfortunately, due to COVID-19, these colorful and spirited […]

How to Effectively Connect With Racial Justice Fighters

ON THE FRONT LINES OF THE FIGHT AGAINST RACIAL INEQUALITY Over the last month, the country’s focus shifted from COVID-19 to racial inequality and police brutality, set off by the murder of George Floyd by Minneapolis police officers. His death sparked outrage and Americans across the nation came out in droves to protest racial inequality […]

Companies Tap into Customer Values by Designating Juneteenth a Day for Reflection

In the wake of a nationwide movement to fight systemic racism and police brutality in America, many companies are designating Juneteenth – the holiday that commemorates the end of slavery in the United States – as a paid company holiday. Many are encouraging their employees to use their day off to educate themselves, enact positive […]

40% of Consumers Decreasing Their Retirement Investment Right Now Plan to Switch Firms in the Next Three Months

Over the last few months, the U.S. economy has taken a big hit. With record-high unemployment and so much uncertainty surrounding the “new normal”, it’s no surprise all of this chaos has presented financial challenges for consumers. Account-holders are dealing with everything from loans and refinancing to 401K withdrawals and unemployment. This air of uncertainty […]

67.2 Million Americans Who Intend to Vote in 2020 Have a Worse View of Trump Now Than They Did Before the Pandemic.

Everything from our normal routine and work environment to travel plans and issue support is rapidly shifting based on the state of the pandemic. Naturally, with nearly every aspect of our lives changing, voter intent is undoubtedly going to shift as well, especially when it comes to the presidential election. It’s more important than ever […]

These Super Fans Are Eagerly Awaiting the Return of Live Sports. Here’s Why You Should Be Connecting with Them

THE RETURN OF SPORTS The role sports play in American culture is undeniable. With major sporting events such as baseball, NBA, March Madness, NHL and the Masters, among many others, being suspended or canceled, many U.S. consumers are desperate for live sports to return to their television screens. This proved to be true when over […]

These U.S. Consumers Still Plan on Taking Their Summer Vacation Despite COVID-19 Resurgence Concerns

Who Are the Consumers Still Planning on Taking Summer Vacation? As people around the country packed the beaches during Memorial Day Weekend, a holiday many consider to be the unofficial kick-off to summer, it looked as though their coronavirus concerns were washing away with the tide. According to Resonate’s proprietary data on up-to-the-moment consumer sentiment […]

Some Consumers Are Still Making Major Purchases During COVID-19. Are You Reaching Them?

Since the crisis began over two months ago, more than 33 million people have filed for unemployment. According to the Labor Department’s April job report, the unemployment rate rose to 14.7%, the highest it’s been since the Great Depression. Another 26% have experienced a pay cut, according to the Marketplace-Edison Poll. However, despite these staggering […]

It’s Official: 2020 is Cancelled. And I’m Not the Only One Who Thinks So.

As federal social distancing guidelines expire and states begin to ease restrictions on stay-at-home orders, it may feel like things are getting back to normal. However, according to Resonate’s real-time, proprietary data, there are nearly 28 million people who don’t believe life will get back to normal until 2021 – myself included. These are consumers […]

What You Need to Know About U.S. Consumers Who Are Cancelling Travel Amid COVID-19

Coronavirus has disrupted everyday life as nations across the globe put actions into place to thwart its spread. As a result, many U.S. consumers are cancelling travel and vacation plans in an effort to comply with restrictions and social distancing precautions.   We dug into our Resonate data – which reveals thousands of attributes on over 200 million U.S. consumers and is updated in real-time, to learn more about the people […]

MarTech Series Q&A with Andy Hunn: How Resonate Became the “Go-To Platform for Martech and Analytics”

TRUSTED DATA HAS NEVER BEEN MORE IMPORTANT “Much of the data that traverses the digital world was expressly created to drive ad targeting online, where scale matters much more than accuracy,” Resonate COO Andy Hunn told MarTech Series in a recent Q&A. “But when you’re driving eight to nine-figure marketing strategy decisions, data quality becomes the […]

What Makes Neiman Marcus, Saks Fifth Avenue and Bloomingdales Shoppers Unique? Looking Beyond the Luxury Label

When you think of luxury department stores, many likely come to mind. We whittled down the long list and honed in on three upscale retailers. We discovered some surprising differences in the product preferences and personal values of these customers. While Bloomingdales, Neiman Marcus and Saks Fifth Avenue sell many of the same brands and […]

Why Are Amazon Prime Shoppers So Damn Loyal?

Amazon Prime Day has become the biggest retail event of the summer for shoppers, and Prime members have access to thousands of deals for 48 hours, up from last year’s 36-hour bonanza. The total number of shoppers is expected to grow by 13% year over year, and 56% of them are expected to spend even […]