Blog

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What Makes Patriots and Falcons Fans Unique? Looking beyond the MVP Quarterbacks
February 2, 2017

As one of the biggest events for advertisers and football fans approaches, we wanted to dig deeper and use our in-depth…

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Alternative Facts: What the Data Says
January 24, 2017

Around 4:30 in the afternoon on Saturday, the Trump White House officially introduced the world to “alternative facts” by claiming that…

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Resonate to Present Workshop at ANA Brand Masters Conference
January 23, 2017

Joined by Shinola, Resonate presents its marketing maturity model and path to Enlightened Marketing on February 15, 2017. RESTON, VA January…

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What Big Data Says About the Inaugural Crowd
January 20, 2017

I live about a half mile from the White House, and obviously I’ve noticed throngs of visitors in town for the…

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How Bartending Made Me a Better Analyst
January 18, 2017

I was working as an analyst at a big data/marketing research company when my favorite bar announced that they had an…

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Brand Safe Environments: Why That Matters and How to Find Them
January 10, 2017

It’s Monday on the Internet. Do you know where your ads are? Imagine this scenario. You are running a paid digital…

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Resonate Releases Consumer Life Stage Data for Real-Time, Precision Targeting
January 10, 2017

Marketers can now engage consumers with the most relevant messaging during critical life transition periods RESTON, VA January 10, 2016 – Resonate,…

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Marketers’ Digital Ad Spend to Increase in 2017: How to Make the Most of It
January 5, 2017

While the new year settles in, it’s an apt time for brand marketers and agencies to look back at 2016 and…

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Resonate Helps Shinola Increase Engagement with New Segmentation Strategy
January 4, 2017

Client saw 80% rise in website visits & 40% increase in conversions from high income segment over short timeframe RESTON, VA…

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Marketing Budgets Increase (Again) in 2017 with Intelligence Spending on the Rise
January 3, 2017

Good news for marketers looking to expand their efforts: marketing budgets are expected to climb by 12% in 2017, according to…

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