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Why Nike’s Colin Kaepernick Gamble Wouldn’t Work for Under Armour

This article was originally published on Marketing Land on 11.05.18. See the full article here. Two weeks after Nike’s campaign featuring Colin Kaepernick debuted, the company’s online sales had risen a whopping 31 percent and its stock had climbed more than 6 percent to an all-time high. With Kaepernick, Nike clearly tapped into something powerful—but […]

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A Guide To Understanding And Engaging Today’s Auto Shopper

People shopping for cars usually take several months to make their decision, which presents a unique challenge and opportunity for marketers. Given the expense and overall weight associated with a new car purchase or lease, the automotive shopper’s decision-making process represents a fine blend of rationality and subconscious motivation. Thus, it is vital for marketers […]

Beat Google and Facebook at their Game With Better Insights

One of the biggest challenges publishers and media companies face today is showing the value of their reading and viewing audiences. Establishing their unique value is how publishers validate their cost per impressions (CPM) and sponsorships. Even though Google and Facebook control much of the audience delivery available to advertisers, the publishers best positioned for […]

The Audiences worth Mobilizing during the Lame Duck Congress

“Could there be a shutdown? There certainly could” – President Trump In what is typically a fairly routine process, this year’s Lame Duck Congress may take a turn for the dramatics. With a President posturing for a spending fight and a divided Congress of returning, defeated, and retiring members, we could see some fists fly… […]

Resonate Honored on Tech 100 List by Northern Virginia Technology Council

Resonate Named a NVTC Tech 100 Top Innovator RESTON, Va., Nov. 27, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence for marketers, has been named as a top innovator on the Tech 100 by the Northern Virginia Technology Council (NVTC). The Tech 100 represents a new honor celebrating the top companies and leaders […]

A New Way to Capture 24M Million Investment Firm Switchers in 2019

Turbulent markets, global political shifts, the growth of robo-investing and rising customer expectations have brought a new level of customer churn to wealth management marketers. Resonate’s most updated insights reveal that 24 million U.S. adults are actively considering switching investment firms in the next 12 months. It’s vital that marketers for investment firms know how […]

From politics to policy: applying midterm strategies to win advocacy campaigns

As we approach the end of the year, like many, I’m still looking back at the midterms. What were the game changing strategies that moved the needle in the most challenging electoral conditions? How can campaigns leverage these methods to adapt and win in the unpredictable and complex legislative environments that await Washington and local […]

The Real Truth About Energy Drinkers

Who do you picture when you think about someone who consumes energy drinks? Stressed-out college students? Gamers who want to stay up all night? It’s neither one. Resonate’s insights on the 28.4 million people who drank at least one energy drink in the last month paint a picture of a young to middle-aged dad, who […]

[Infographic] Get to Know 28.4M Energy Drinkers

Did you know that 28.4 million people reached for energy drinks in the last month alone? They’re not all teens and gamers as you would imagine. View the infographic below for details about who energy drinkers are and what makes them tick. Want to see more of Resonate’s insights on today’s consumers? Let us give […]

Resonate Unveils Personal Values Report to Inform Brand Strategies

New Report Improves Marketers’ Ability to Uncover the Human Element Behind Consumer Decision-Making RESTON, Va., Nov. 07, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence for marketers, today announced the launch of its Personal Values Report, a new tool in the Resonate platform designed to make it even easier for brands to […]

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Infographic: Consumer Insights for 2018 Holiday Shoppers

Did you know that nearly 80% of U.S. consumers choose retailers that carry cost-effective products? It’s not surprising that with so many consumers prioritizing cost this holiday season there are also 57 million consumers who wait for Black Friday and 50 million shoppers who wait for Cyber Monday to make purchases. Who are these shoppers and how can you attract them to your online […]

[Infographic] Get To Know 40M People Switching Wireless Providers

Did you know that 39.6 million people are planning to switch wireless providers within the next year? Most of them are yearning for faster network speeds and unlimited data. So what else do we know about wireless switchers? View the infographic below for details about these consumers. Want to see more of Resonate’s insights on […]

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Get to Know the 40M People Switching Wireless Providers

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” This Steve Jobs quote points to a problem wireless providers face monthly—customer churn. Within the next 2-12 months, 39.6 million wireless subscribers will change providers. What’s shocking is that the churn rates of wireless providers are […]

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Personal Values Report- Understanding the why of an Audience

The Personal Values report explains the why behind people’s everyday decisions by uncovering what makes us the most human. Watch our video to learn how to use these insights to inform everything including your go-to-market strategy, your customer segmentation strategy, your content strategy, and more.

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21M People Are Mattress Shopping. Want To Connect With Them?

The way people shop is changing and nowhere is it more evident than in the mattress business. Mattress Firm recently declared bankruptcy to get out of leases that were no longer tenable and will close as many as 700 stores before year-end. At the same time, Casper, a direct-to-consumer mattress company founded in 2014, posted […]

Convert Your Online Shopping Cart Abandoners To Lifelong Customers

Imagine this: Your target consumer is browsing your website in an airport lounge. She finds products she likes and ADDS them to her shopping cart. Then, her flight is called and, now in a rush, she leaves the site and forgets to complete her shopping. Abandoned once again! Does this sound familiar? Online retail marketers […]

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Are you winning the swing vote?

Undecided voters can decide elections. If your campaign’s in a close race down the stretch, you understand the importance of putting dollars behind identifying and targeting known swing voters well before they head into the voting booth. With just three weeks remaining until Election Day, engaging this critical segment with a message worthy of their […]

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[Infographic] The Who, What, Where and Why of Amazon Apparel Shoppers

Did you know that 20.5 million people are buying apparel from Amazon’s  Essentials, the online giant’s clothing brand. It’s not surprising given that 44% of them say they choose where to shop  based on convenience. So what else do we know about Amazon’s apparel shoppers? View the infographic below to learn more about these consumers. […]

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Is It Time to Say “Good-bye” to the Soccer Mom?

How many times have you cringed at a marketing or ad proposal that targets “moms who want to delight their children”? Or can there possibly be one more article on how to market to “today’s millennial”? In marketing and advertising, personas help us define who we’re selling to and in turn, guide us in creating […]

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Your Plan for Conquesting Amazon’s 166M Customers

Merriam-Webster defines a “frenemy” as “one who pretends to be a friend but is actually an enemy.”  It may sound like something out of the movie, “Mean Girls,” but really it emerged in the 1950s to describe the complicated U.S.-Russia relationship. Many retailers and apparel brands describe their relationship with Amazon on frenemy terms. For […]

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