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Optimizing Political & Advocacy Email: driving donations, conversions, and ballot decisions

October 5, 2017

As the ground hardens and leaves turn, the lights in the campaign war room have flickered on. With just over a…

3 Steps to Data Accuracy Done Right

September 21, 2017

Not all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of…

Facing the DMP Data Marketplace Yard Sale

September 19, 2017

So many choices, so many sellers and you never know if what you picked is any good… Have you ever been…

Putting 3rd Party Data Providers to the Test

September 15, 2017

I was surprised to learn I could be so many people at one time! Disclosure: This is an actual experiment you…

Deloitte Study Reveals Consumer Marketing Data’s Dirty Little Secrets

September 12, 2017

Take it from Deloitte: What 3rd Party Data Providers & Exchanges Aren’t Telling You Unless you are in direct response advertising,…

Resonate Participates in the 2017 ANA Masters of Marketing Conference in Orlando, Oct 4-7

September 1, 2017

Visit Resonate this October at a Conference for Industry Leaders Visit Resonate in Booth #25 during the 2017 ANA Masters of Marketing…

PR Pitfalls and Brand Booby Traps

August 30, 2017

A Battle Plan for Allying with the CorpSumer As we learned from examining the data behind the CorpSumer phenomenon, consumers are…

Who Is This “CorpSumer”?

August 25, 2017

In our previous blog, we took a look at a new breed of consumer, the “Corpsumer” – a segment that now…

“CorpSumers” are Voting with Their Wallets

August 23, 2017

Business 101: the best product at the best price wins, right? Features, convenience, quality and brand reputation drive purchases. Not so…

Innovation in Advocacy Shares Resonate’s Superior Voter Behavior Modeling Methodology

August 18, 2017

Recently, Innovation in Advocacy, a regular publisher on blogging website Medium, shared their thoughts on Resonate’s unique voter behavior modeling capabilities….