4 Ways Advertisers Can Use Values-Driven Data to Connect With Binge Watchers
How can advertisers connect with binge watchers when they’re not in control of the remote? As, “Are you still watching?” flashes across the screen, you need to catch binge watchers’ […]
Zero-Party Data: How to Leverage it in the Media & Entertainment Industry
The term “zero-party data” is getting more lip service in the media and entertainment industry, and for good reason. As more consumer privacy legislation is passed and with third-party cookies […]
How to Reach Americans Mis-listed in the Voter File
The Florida recount and ensuing litigation in the 2000 Presidential Election sparked widespread doubt in the electoral system. As a result, Congress passed the Help America Vote Act (HAVA). As […]
Updated Report: How to Reach the Unvaccinated
Fresh data to help reach vaccine-hesitant and -resistant Americans What will it take to persuade unvaccinated American adults to get the shot and help put an end to this pandemic? […]
Which Fast Food Fans Are Still Avoiding the Vaccines?
As featured in AdvertisingWeek 360. Long gone are the days of brands sitting on the sidelines when it comes to the most important societal issues of the day. From political […]
3 Quick Facts About the Big Box Back-to-School Shopper
Are you ready to connect with the big box back-to-school shopper as they head back to the classroom? Some students haven’t sat at an in-person desk in well over a […]
How to Reach Unvaccinated Americans with Values-Driven Insights
Campaigns aren’t working on unvaccinated Americans. These granular insights could help move the needle. The Delta variant and recent change in Republican rhetoric are pushing some unvaccinated Americans to get […]
Your Guide to Privacy-Safe Consumer Data, Insights, & Engagement
Quell your nerves about digital marketing without cookies As cross-internet tracking and targeting of individuals give way to anonymized learning and engagement, we’re here to prepare you for ongoing marketing […]
Eager vs. Cautious Travelers: How Brands Can Connect Right Now
After more than a year of massive revenue hits and industry-wide turmoil, the travel industry is finally getting some good news. At present, 46 percent of consumers already feel safe […]
3 Steps Marketers Should Take Today to Prepare for a Privacy-Safe World
As we shared earlier this week, the Colorado Privacy Act is only the latest in a series of state-level privacy regulations that will create a climate of transparency around consumer […]