[Sneak Peek] Wave 20 Shows How Current Events Impact Consumer Habits
When do consumers see the world returning to normal? How has their stance changed politically in this changing climate? Are they comfortable thinking about spending money this holiday season? Resonate […]
End the Year in the Black | Use Case: Why Travel Advertisers Are a Key Audience for Sports Networks
This is the third post in our End the Year in the Black series, a blog series connecting media and publishing companies to the audiences that will drive ad revenue, […]
End the Year in the Black: 3 Key Nuances Between Gen Z v. Millennial Audiences Your Advertisers Need to Know
To boost your holiday ad sales and end your year in the black, you need to give advertisers a deep, holistic view of their target customers and how those overlap […]
Preparing for the 2022 Midterms: Leading with Data
The 2022 Midterm Elections are a lot closer than they appear on the calendar. If you’re looking for a sign, look no further than the legislative battles playing out in […]
End the Year in the Black: Connect Retailers’ Goals to Your Ad Revenue
Retailers are staring down their holiday goals and stressing over how they’re going to end their year in the black. Early predictions are looking strong, but competition is increasing, and […]
[Infographic] Dump Your DMP Data for Clear Insights and Actionable Data Visualization
Murky DMP data aggregated from multiple unclear sources is no way to inform your audience targeting. You need crystal clear, rich data that goes deep on real-time consumer sentiment to […]
Connecting with Consumers Using Personal Values
To build deep consumer relationships, you can’t rely on flat demographics. You need to go deeper, drilling down to the core values that make a human human. Resonate uses Dr. Shalom Schwartz’s 19 basic personal values […]
[Infographic] How Granular Hispanic Segmentation Connects With Different Audiences Across the Country
Alma, a Miami-based multicultural advertising and segmentation agency, understands the diverse and dynamic cultural nuances of Hispanics across the country. That’s why they knew they could be a top contender […]
5 Data-Driven Ways to Connect With Millennial Coffee Pod Drinkers
This blog post was originally posted in 2021 and has been refreshed with the most up-to-date AI-powered data. If you’re a CPG coffee company, millennial coffee pod drinkers are likely […]
[Watch Now] Drive More Valuable Consumer Relationships Through AI-Powered Segmentation
Flat demographics are useful…for putting your customers into large buckets that tell you nothing deeper than gender, age, and location. But you want to go deeper. You want to target […]