Phone Carriers X Streaming Services: Does Cross-Bundling Align with Consumer Values?
“There are only two ways to make money in business: you can unbundle, or you can bundle.” — Jim Barksdale Deloitte predicts that at least 150 million SVOD (Subscription Video on Demand) services will […]
Why “The Party of Parents” Discussion Highlights the Need for Great Voter Data.
In the days following Virginia Governor Elect Youngkin’s upset, both national parties raced to claim the title of “the party of parents”. While CRT and the curriculum debate was gaining […]
3 Content Distribution Optimization Drivers
From the gradual reopening of live entertainment to the relaunch of tv production, many media and entertainment companies got what was on their wishlist this year. Why? Because that spells more opportunities […]
Nailed It! Two Winning Brand Collaborations and Why They Work, Backed by Data
You’ve probably heard the adage that two heads are better than one. But then I think of powerhouse brand collabs that tanked, like the 2014 partnership between U2 and Apple…yikes. What makes a brand partnership […]
Representation During the Holidays: Connecting with Consumers During Hanukkah
Just in time for Hanukkah and 8 nights of latkes and sufganiyot, we’re taking a look at opportunities for Hanukkah-specific messaging in an advertising sea of red and green. Representation […]
3 Facts About Your Friends Who Don’t Have Streaming Services (Yes, They Exist!)
We have some surprising news: there are people who don’t have streaming services. Over 17 million U.S. adults do not use on-demand streaming services according to the latest data from […]
Featured in Digital Commerce 360: Unique Characteristics of the ‘Buy Now, Pay Later’ Consumer
Buy Now, Pay Later customers are the darling of the retail world right now. They offer retailers an opportunity to reach audiences and build revenue streams with those customers who […]
[Infographic] Bourbon and Vodka Drinkers Approach At-Home Entertaining Differently
It’s that time of the year again—the holiday season. Although festivities might look a bit different this year, that doesn’t mean Americans won’t do their best to eat, drink, and […]
Put Your Ad Spend Where It Will Have Impact: Target These Swing Voters in 2022
Campaign dollars aren’t unlimited, so you need to put your money where it’s going to have the most impact. One surefire way to do that: target the swing voters whose […]
It’s Tablet Time! Learn 4 New Insights on Disney+ Viewers With Elementary School Kids
When you think Disney+, parents of elementary school kids are probably one of the first demographics that come to mind. But, what do you know about them beyond their love […]