Blog

Baseline blog image
Customize Your Baseline Audience: Effectively Compare Website Visitors to Your Target Audience
May 19, 2017

Here’s a scenario to consider: let’s say that you’re a trendy apparel company whose target audience is young women between the…

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Press Release
Tapad Partners with Resonate to Enhance Audience Analytics for Mobile App Brands
May 17, 2017

Leading Data Insights and Cross-Device-Powered Services Bridge Mobile Insights with Connectivity to Drive Real-Time Consumer Intelligence. NEW YORK, May 17, 2017…

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Visa, Mastercard, Discover and American Express Credit Card Holders: A Deep Dive Analysis
May 17, 2017

We took a look at credit card holders of the four major networks to identify the differences in their preferences and…

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Battle in the Bellwether – Resonate Breaks Down the GA-06 Special Election
May 11, 2017

To say the gloves are off in Georgia’s 6th Congressional District is an understatement. This thing was bareknuckle from the start….

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Understand Site Visitors blog image
Resonate Tags: Truly Understand Your Site Visitors
May 11, 2017

Most brands feel they have a solid understanding of their customers and prospects. While the odds are that you probably know…

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2017 Travel Trends Brands Need To Be Aware Of
May 9, 2017

Summer is right around the corner and the holidays aren’t far behind. As consumers plan for upcoming travel, we took a…

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Purchases in-store revenue
Convert your ad dollars into in-store revenue
May 4, 2017

As online shopping becomes increasingly popular and convenient with the growth of mobile retail apps, retailers are struggling to maintain foot…

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What Makes Neiman Marcus, Saks Fifth Avenue and Bloomingdales Shoppers Unique? Looking Beyond the Luxury Label
April 21, 2017

When you think of luxury department stores, many come to mind. We narrowed the list down to take a look at…

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Retail Sales Continue to Deteriorate – How Marketers Can Right the Ship
April 18, 2017

The latest Wall Street estimates just gave retailers a giant headache. Retailers’ combined same-store sales are now expected to only rise…

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Why Digital Ad Spends Are Being Wasted and Why That Will Have to Change
April 11, 2017

When running a digital advertising campaign, you assume that the reported results by vendors are accurate and that you’re going to…

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