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Putting 3rd Party Data Providers to the Test
September 15, 2017

I was surprised to learn I could be so many people at one time! Disclosure: This is an actual experiment you…

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Dirty Data
Deloitte Study Reveals Consumer Marketing Data’s Dirty Little Secrets
September 12, 2017

Take it from Deloitte: What 3rd Party Data Providers & Exchanges Aren’t Telling You Unless you are in direct response advertising,…

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ANAMastersOfMarketing
Resonate Participates in the 2017 ANA Masters of Marketing Conference in Orlando, Oct 4-7
September 1, 2017

Visit Resonate this October at a Conference for Industry Leaders Visit Resonate in Booth #25 during the 2017 ANA Masters of Marketing…

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CorpSumers Care about Brand Social Stance
PR Pitfalls and Brand Booby Traps
August 30, 2017

A Battle Plan for Allying with the CorpSumer As we learned from examining the data behind the CorpSumer phenomenon, consumers are…

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Who is this CorpSumer?
Who Is This “CorpSumer”?
August 25, 2017

In Resonate’s most recent blog, we took a look at a new breed of consumer, the “Corpsumer” – a segment that…

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Corpsumers make brand decisions based on personal values.
“CorpSumers” are Voting with Their Wallets
August 23, 2017

Business 101: the best product at the best price wins, right? Features, convenience, quality and brand reputation drive purchases. Not so…

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Resonate Platform
Innovation in Advocacy Shares Resonate’s Superior Voter Behavior Modeling Methodology
August 18, 2017

Recently, Innovation in Advocacy, a regular publisher on blogging website Medium, shared their thoughts on Resonate’s unique voter behavior modeling capabilities….

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Resonate Receives Recognition from Inc 5000
Resonate Named for 6th Consecutive Year on the Inc. 5000 List of America’s Fastest Growing Private Companies
August 17, 2017

Inc. Magazine Unveils its 36th Inc. 5000 List Reston, Virginia, August 16, 2017 — For the 6th consecutive year, Resonate is ranked…

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How to Solve for Miserable Match Rates, Weak Voter Models and Ineffective Blanket Messaging
August 9, 2017

The 2008 election fundamentally changed political campaigning by revolutionizing the use of digital. Since then, political digital ad spend has grown…

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ANA Interviews Resonate on the Future of Mobile Marketing
July 21, 2017

Resonate’s CEO, Bryan Gernert, was interviewed by ANA to discuss the future of mobile marketing and real-time mobile strategy. Here are…

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