Blog
How to Solve for Miserable Match Rates, Weak Voter Models and Ineffective Blanket Messaging
August 9, 2017The 2008 election fundamentally changed political campaigning by revolutionizing the use of digital. Since then, political digital ad spend has grown…
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ANA Interviews Resonate on the Future of Mobile Marketing
July 21, 2017Resonate’s CEO, Bryan Gernert, was interviewed by ANA to discuss the future of mobile marketing and real-time mobile strategy. Here are…
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Profits and Politics: A Resonate Analysis of Brands Going Political
July 20, 2017A recent survey was released that found 57% of global consumers buy or boycott products because of a brand’s stance on…
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Resonate Interviewed by Campaigns & Elections on Data, Analytics and the Future of Political Campaigning
July 12, 2017Resonate’s Gary Sherwood appeared on Campaigns & Elections’ Campaign Insider series to discuss the lessons learned from the 2016 elections and the…
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Webinar: How Underlying Consumer Values Impact Engagement
June 30, 2017CreditLoan.com Shares their Success Story A-Z In a world of short consumer attention spans and proliferation of media channels, it is…
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The Washington Post Names Resonate a 2017 Top Workplace
June 19, 2017Resonate recognized two consecutive years RESTON, VA JUNE 19, 2017 Resonate has been awarded a 2017 Top Workplaces honor by The…
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Resonate Named One of Inc. Magazine’s Best Workplaces 2017
June 1, 2017Resonate ranked one of the highest-scoring businesses, with standout employee engagement RESTON, VA June 1, 2017 – Resonate, the leading provider…
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Webinar: Understand How Underlying Consumer Values Impact Engagement
May 30, 2017On Wednesday, June 21, 2017 from 3:00 – 4:00PM ET ANA (Association of National Advertisers) will be hosting an exciting complimentary…
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A Resonate Analysis of the Election’s Most Impactful Scandal
May 25, 2017History will show the final two months of the 2016 presidential election changed the course of American politics. An election that…
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Veteran Marketing Research Leader Bob Wood Joins Resonate to Advance Company’s Consumer Values and Motivations Research and Modeling across all Channels and Devices
May 25, 2017As Resonate continues to evolve its multi-model research strategy and methodology that fuses the largest pool of proprietary long-form survey data…
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