Entries by Resonate

Looking Ahead: You Had a Trip Planned to See Your Team’s Big Game. Now What?

Individuals likely to buy travel insurance over index for an interest in sports travel. Does this mean they could prove more eager to book post-COVID? Right now, we should be sitting in a ballpark on a warm spring day enjoying a stadium hot dog and a cold beer while rooting for our favorite baseball team. […]

Massive Consumer Study Reveals Real-World Behavioral Impact of COVID-19 Across Industries

A Survey of 5,000 Consumers via Resonate’s Intelligence Platform Provides an Unprecedented Look at How Buying and Decision-Making Is Changing RESTON, Va., April 13, 2020 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven marketing data and intelligence, today unveiled the findings of a flash survey of 5,000 consumers that provides unprecedented insights into how the […]

Analyzing Voters’ Shifting Values as a Result of the COVID-19 Crisis

COVID-19 and Shifting Voter Sentiment: Make Sure Your Campaign Is Ready to Adapt. COVID-19 is dominating the American psyche right now. You can’t turn on the news or open social media without another article chronicling the highs and lows of the fight against this global enemy. And, not surprisingly, the coronavirus pandemic has caused a […]

Has an Interest in Loans and Refinancing Been Affected by the COVID-19 Crisis?

The Effect of the COVID-19 Crisis on Mortgage Loans and Refinancing The impact of COVID-19 has been felt across the economy, but we wanted to do a deeper dive into its effects on loans and refinancing in the mortgage industry. There has been anecdotal chatter that interest rates will drop and consumers will take advantage […]

How to Connect with Parents Juggling Children During Quarantine

All U.S. consumers are somehow affected by the COVID-19 pandemic whether it’s financial, employment, travel plans, family health, etc. However, parents are facing their own unique set of challenges. Most states have cancelled the remainder of the school year or have moved to distance learning, leaving parents in a unique position: how can they keep […]

Financial Anxiety During Coronavirus: What is the Impact of COVID-19 on Personal Finance?

Who is the most anxious about personal finance issues, including 401K withdrawal, unemployment and bankruptcy? From the stock market to record unemployment claims, we know that the impact of COVID-19 on personal finance is substantial. But, what does that mean on an individual level? How does that affect those Americans that make up your customers […]

Media Companies Pivot to Increase New Subscriptions Amid COVID-19 Uncertainty

Many online news outlets are seeing a spike in web traffic, but how can they convert those numbers to subscriptions? There are two stories you can’t escape in the media right now: the COVID-19 crisis and the resulting economic uncertainty. And, for the media itself, these two stories correlate to two strikingly different scenarios. On […]

New Consumer Insights Your Brand Needs ASAP

Are you wondering if your target audience has a Disney+ subscription? Or what their thoughts are on e-cigarettes? What about the status of their student loans? Resonate’s Ignite Platform has the answers to those questions and many more since we surveyed 22,000 respondents (our largest single-wave respondent set yet!) about media consumption, e-cigarettes and politics […]

Google is Eliminating Third-Party Cookies. What’s Next for Consumer Intelligence?

This announcement wasn’t a surprise to those in the industry who were paying attention…and building their own data learning solutions. GOOGLE TO PHASE OUT THIRD-PARTY COOKIES IN THE NEXT TWO YEARS The news of Google’s decision to eliminate the use of third-party cookies in the next 2 years has been well covered. By now, we […]

Bringing the Best in Research to Internet Scale

Read the highlights from Resonate’s CTO Tom Craig’s interview on AiThority Q&A WITH RESONATE’S CTO “Market research is an age-old discipline, but at a lot of companies, its tactics have failed to evolve for the digital age. That’s where Resonate comes in,” Resonate CTO Tom Craig told AiThority in a recent interview. “We take the […]

Democratic Debate #7: The Results Are In…

Resonate’s AI-driven voter insights combined with best-in-class survey research and monitoring both online and offline behaviors reveals a dynamic, nuanced picture of the American electorate. Resonate’s insights go beyond an analysis of the static voter file combined with third-party data. Unlike traditional polling, the Resonate platform not only measures what people say, it measures what […]

[Infographic]: How to Connect With Today’s Personal Values Shopper

Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper every day. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can your business leverage these factors to gain a competitive […]

[Infographic]: How to Capture Today’s Activist Shopper

How to Capture Today’s Activist Shopper Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to […]

Resonate’s State of the Consumer Report Reveals New Insights into 4 Intriguing Customer Segments

New Report from Leading Consumer Intelligence Platform Explores Purchase Motivations of Consumers That Extend Beyond Marketing Messages RESTON, Va., Oct. 24, 2019 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven consumer intelligence for marketers, today released its latest State of the Consumer Report, which examines four distinct audience segments that collectively represent the major […]

Democratic Debate #4: The Results Are In…

Resonate’s AI-driven voter insights drawn from best-in-class survey research and analyzing both online and offline behaviors, reveals a dynamic, nuanced picture of the American electorate. Resonate’s insights go beyond an analysis of the static voter file or other third-party data. Unlike traditional polling, the Resonate insights factor in not only what people say, but what […]

[Video] How to Navigate Through Voter Pitfalls in the Race for 2020

How AI-driven Insights Help Navigate the Erosion of the Left/Right Divide Reducing Republicans and Democrats into simplistic binary categories is doing the electorate, and your campaign, an injustice. Using AI-driven insights to reveal the issues voters actually care about gives campaigns the ability to message critical segments of voters persuadable on the issue level, regardless […]

What Happened to Interest in the Democratic Candidates?

What Democratic primary candidates have benefited from Impeachment? Which have suffered? The Resonate Candidate Index (RCI) is a measurement of real-time engagement with online content centered on each of the Democratic primary candidates in the 2020 election season. Resonate uses AI-driven voter insights combined with best-in-class survey research, as well as the monitoring of more […]

How Does Your Congressional District Feel About the Impeachment Inquiry?

What does your congressional district mean for impeachment interest? The Resonate platform uses artificial intelligence and machine learning, paired with the largest U.S. voter survey, to reveal a nuanced, real-time picture of the American electorate at the individual level. The Resonate Candidate Index predicts the rise and fall in positive content surrounding candidates in the […]

Resonate Candidate Index and the Climate Town Hall

What can artificial intelligence tell us about the climate town hall? Resonate uses AI machine learning and best-in-class survey research paired with trackable online and offline behaviors to reveal a holistic view of the American voter, which is a critical component heading into an already high-stakes 2020 election season. We published Resonate Candidate Index values […]

New Resonate Analysis Finds That 66 Million Americans Are Considering Switching Insurance Providers in the Coming Year

Report Reveals Top Reasons Consumers Are Thinking About Making an Insurance Change in the Next 12 Months RESTON, VA, September 24, 2019 – Resonate, the leading provider of consumer intelligence for marketers, has released its latest wave of insights into the consumer insurance market, and the findings are startling: Nearly 66 million Americans are switching or […]

So, Who Really Won the Third Democratic Debate?

Resonate’s AI-driven voter insights combined with best-in-class survey research and monitoring both online and offline behaviors reveals a dynamic, nuanced picture of the American electorate on an individual level. Resonate’s insights are homegrown from trustworthy sources, served fresh daily and go beyond an analysis of the static voter file combined with third-party data. Resonate’s data […]

[Infographic]: Get to Know the Climate Change Deniers

Resonate discovered eight hidden dimensions of voters who are highly clustered together based on familiar patterns and some surprises. One of these newly uncovered dimensions is the climate change denier. Their core similarities are that they don’t believe climate change exists or that Russia interfered with the election. Connecting with this voter segment requires a […]

[Video] The Resonate Platform Reveals the WHY Behind Consumer Behavior

 Consumers are complex and change their behaviors and preferences regularly, making it increasingly difficult for marketers to understand the why behind a customer’s buying decisions. Resonate reveals the why through the Human Element, a holistic understanding of a consumer that starts with what makes them the most human—their psychological drivers, values and motivations. We […]