Entries by Resonate

[Video] Universal Identifiers (UIDs): Explanation and FAQs

Everything marketers need to know about Universal Identifiers (UIDs) and their crucial role in post-cookie marketing and advertising. With cookie deprecation looming, you’ve likely heard Universal Identifiers propped up as a cookie replacement. The industry is hard at work creating solutions that replace cookies and maintain your marketing and advertising use cases. As more updates […]

Resonate Research Unveils Key New Consumer Profiles: Eager vs. Cautious Travelers

Consumer Intelligence Firm’s New Travel Report Breaks Down the Differing Values, Motivations and Preferences of Americans Who Are Planning vs. Delaying Travel Right Now RESTON, Va., June 03, 2021 (GLOBE NEWSWIRE) — According to a just-released travel report from consumer intelligence firm Resonate, the leading provider of A.I.-driven consumer data and analytics, 46% of consumers […]

Your 5-Minute Guide to AI-Driven Segmentation

AI-driven segmentation is your key to connecting with consumers on a deeper level, but what does it mean exactly?  How can machine learning help you get to know living, breathing, buying humans on an individual level? In Your 5-Minute Guide to AI-Driven Segmentation, we share how the Resonate Ignite Platform™ provides rich attributes (13,000+ to be […]

[Video] FLoCs Explained by Resonate CTO Tom Craig

Federated Learning of Cohorts (FLoCs), Explained Last week, we walked you through the top five cookieless terms you need to know, but we have a good feeling you might have some lingering questions about FLoCs, universal identifiers, and more. Don’t worry though, we’ve got you covered. Over the next weeks, we’ll answer your FAQs about […]

New Research Reveals Values and Motivations Driving Vaccine Readiness

An earlier version of the article was featured in AIThority and MarTechCube. Two New Vaccine Readiness Segments Emerge: Vaccine-Hesitant and Vaccine-Resistant Americans Resonate’s New Vaccine Readiness Report Delivers Key Insights for Communicating with Americans Who Are Delaying or Avoiding COVID-19 Vaccination According to a just-released vaccine readiness report from consumer intelligence firm Resonate, the leading provider […]

[Video] What Are Cookies? 5 Cookieless Terms You Need to Know

Cookies are going away, but what are cookies? What is a FLOC? Who’s playing in the privacy sandbox?  As we continue to refine and evolve Resonate’s Privacy-Preserving Insights Solution to prepare for the cookieless world, debuting in January 2022, we’ve realized there are lots of questions out there. Even the most tech-savvy marketers are craving some […]

Resonate Customers See 304% ROI, Forrester Finds

Forrester Total Economic Impact™ Study on Resonate quantifies customer ROI with Resonate What if you could see 304% ROI and 20% time savings? Forrester conducted a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize when using the Resonate Ignite Platform™. The report goes into three customer stories, […]

A Fireside Chat with Forrester and Resonate on The Privacy Landscape

The Privacy Landscape: A Fireside Chat with Resonate and Forrester Resonate CEO Bryan Gernert recently joined Fatemeh Khatibloo, VP, Principal Analyst at Forrester, to discuss the evolving privacy landscape and what marketers can expect in the coming months and years. The Privacy Landscape :Forrester Fireside Cookie Conversation from Resonate on Vimeo. “I think for a […]

American Sentiment on Issues in Biden’s First 100 Days Address

The Resonate Ignite Platform™ provides issue-specific voter sentiment data on proposals outlined in President Biden’s First 100 Days Address – here’s what it says In President Biden’s First 100 Days Address to Congress last Wednesday, he said there’s been more technological change in the last 10 years than the last 50. He cited AI as […]

Featured in Street Fight: How to Cater to the Covid-Conscious Consumer

How are COVID-conscious consumers adapting to a world that is starting to get back to normal? Senior Content Marketing Manager Heather Bien recently wrote in marketing publication Street Fight about How to Cater to the Covid-Conscious Consumer. Looking at consumers who are concerned to a moderate or large extent about the pandemic, we’re able to […]

Featured in The Financial Brand: Financial Marketers Have a Big Opportunity to Snag Frustrated Consumers

The Financial Brand Editor Bill Streeter covered in his recent article, Financial Marketers Have a Big Opportunity to Snag Frustrated Consumers, the shift banks are facing in customer relationships. While typically customers can be reluctant to go through the effort to move their primary banking relationship, the pandemic and increased digital banking options have more customers […]

Featured in Global Fintech Series: A Marketing Guide to Personal Loan Seekers in the Pandemic

Resonate’s Shiva Sharif recently wrote in Global Fintech Series about the effect of the pandemic on Americans’ personal finances and how that has impacted those looking for personal loans. She writes that now, more than ever, it’s critical to not only know the financial needs of your customers and prospects, but to know the holistic […]

Consumer Intelligence Data Firm Resonate Experiences Record Growth and Revenue in 2020

Brands Rely on Resonate’s A.I. Driven, Real-Time Consumer Insights and Activation as Consumer Behavior Shifts During Pandemic RESTON, Va., April 19, 2021 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven consumer data, intelligence, and managed media, today announced record performance in 2020 despite the effects of the COVID-19 pandemic. Revenue exceeded $50 million growing […]

A Look at American Sentiment on Elements of Biden’s Infrastructure Plan

Real-time data reveal Americans’ infrastructure sentiment, key insights for public affairs campaigns President Biden’s infrastructure plan includes billions to modernize traditional infrastructures like roads and bridges, but it also allocates billions to expand broadband access, care for the elderly and disabled, Veterans Affairs upgrades, and other niche goals like improving water infrastructure for drinking water. […]

Advocacy Playbook 2021: Where High-Level Advocacy Engagers Stand on Economic Issues

Real-time, AI-driven voter intelligence reveal where the most engaged advocates in the U.S. stand on key economic issues In the first installment of our Advocacy Playbook 2021 series, Advocates of America, we look at current advocacy engagement levels, how many Americans are represented at each level, and dive into the complex profiles of the two […]

Featured in VentureBeat | Pivoting to Privacy-first: Why This is an Adapt-or-die Moment

Brands and agencies are in upheaval as they work on pivoting to privacy-first and assessing the impact that the demise of third-party cookies will have on their consumer data models. But, for Resonate, consumer privacy has always been a top priority. Now, we’re simply adapting how we get there. Resonate Chief Technology Officer Tom Craig […]

Think You’ll Sink When Cookies Disappear? Your Guide to Navigating the Post-Cookie Sea

Wondering what happens after third-party cookies? Here’s how Resonate is adapting with cutting-edge, privacy-preserving consumer insights and activation solutions. Resonate is Your Guide to Navigating Life After Third-Party Cookies For years, cookies have empowered brands and agencies with critical behavioral insights on consumers. So Google’s announcement that third-party cookies will be eliminated by January 2022 […]

How Vaccine Campaigns Can Reach Persuadable Americans

How to make the massive ad campaigns targeting vaccine-hesitant Americans effective and efficient The Biden administration is pouring millions into a national vaccine campaign. The “We Can Do This” campaign seeks to persuade Americans skeptical of COVID-19 vaccines to do their part and get vaccinated. Separately, the Ad Council and COVID Collaborative have launched the […]

As Seen In DigitalCommerce360: The Lasting Implications of the Baby Boomer Migration to Ecommerce

For ecommerce brands, the pandemic-induced shift to online shopping represents an opportunity within a largely untapped market of online shoppers over 55. In an article recently published in DigitalCommerce360, Senior Content Marketing Manager Heather Bien discusses the trends we’ve observed in Baby Boomer shoppers since the start of the pandemic in March 2020 — and […]

How Deep Consumer Insights Will Help Your Agency Win New Business

What’s next for agencies as they look to retain clients and win new business? What will the post-COVID normal bring? Agencies have faced cuts to budgets, layoffs, last-minute pivots on campaigns, ramp-ups in industries skyrocketing during the pandemic, and, of course, opportunities to create the next big viral campaign. This is in addition to the […]

Resonate Unveils Privacy-Preserving Insights Solution, Enabling Marketers to Continue Personalized, Cross-Channel Engagement in a Privacy-First World

New Solution Gives Resonate a Competitive Edge in the Race to Accommodate Evolving Privacy Regulations and Google’s Planned Deprecation of Third-Party Cookies in 2022 RESTON, Va., March 15, 2021 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven consumer data and analytics, has unveiled its Privacy-Preserving Insights Solution, a comprehensive cookieless consumer intelligence solution designed to enable organizations to maintain a […]

Advocacy Playbook 2021: Insights on the Most Engaged Advocates in America

AI-driven voter intelligence reveals the profile of the most engaged advocates in the U.S. There’s no time nor money to waste on Americans who just aren’t engaged in issue advocacy. But who exactly are the folks attending rallies, setting up petitions, and penning op-eds? Our real-time, granular insights reveal key insights your campaign needs to change […]

New Data Reveals Spike in Americans’ Trust in Government from January to February

Trust is up as Trump is out Resonate’s latest COVID-19 and Emerging Trends Flash Survey data reveal that Americans are placing more trust in the Federal Government and its ability to effectively address a crisis. In early January, our data showed that over 27% of Americans strongly distrusted the Federal Government, when thinking about COVID-19. […]

[Infographic] Effective Campaigns Grow from the Freshest Data

Seeded with fresh and granular data on your target audience, your political or advocacy campaigns will spark real change. The best data is grown from reliable sources and served fresh every day. It blooms static personas into a holistic, real-time view of Americans as individuals – beyond basic demographics and party affiliation. Our farm-to-table data […]

Using Fresh Data to Navigate Rising Demand for Corporate Civic Responsibility

Corporate civic responsibility: no longer an afterthought The relationship between corporate America and Washington fundamentally changed since the storming of the U.S. Capitol. Brand giants like Google, Amazon, Facebook, Marriott, and a long list of others suspended political donations, better known as PAC money, to lawmakers. Brands like Charles Schwab — who doled out roughly […]