This author has yet to write their bio.Meanwhile lets just say that we are proud Resonate contributed a whooping 326 entries.
Individuals likely to buy travel insurance over index for an interest in sports travel. Does this mean they could prove more eager to book post-COVID? Right now, we should be sitting in a ballpark on a warm spring day enjoying a stadium hot dog and a cold beer while rooting for our favorite baseball team. […]
A Survey of 5,000 Consumers via Resonate’s Intelligence Platform Provides an Unprecedented Look at How Buying and Decision-Making Is Changing RESTON, Va., April 13, 2020 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven marketing data and intelligence, today unveiled the findings of a flash survey of 5,000 consumers that provides unprecedented insights into how the […]
COVID-19 and Shifting Voter Sentiment: Make Sure Your Campaign Is Ready to Adapt. COVID-19 is dominating the American psyche right now. You can’t turn on the news or open social media without another article chronicling the highs and lows of the fight against this global enemy. And, not surprisingly, the coronavirus pandemic has caused a […]
The Effect of the COVID-19 Crisis on Mortgage Loans and Refinancing The impact of COVID-19 has been felt across the economy, but we wanted to do a deeper dive into its effects on loans and refinancing in the mortgage industry. There has been anecdotal chatter that interest rates will drop and consumers will take advantage […]
All U.S. consumers are somehow affected by the COVID-19 pandemic whether it’s financial, employment, travel plans, family health, etc. However, parents are facing their own unique set of challenges. Most states have cancelled the remainder of the school year or have moved to distance learning, leaving parents in a unique position: how can they keep […]
Who is the most anxious about personal finance issues, including 401K withdrawal, unemployment and bankruptcy? From the stock market to record unemployment claims, we know that the impact of COVID-19 on personal finance is substantial. But, what does that mean on an individual level? How does that affect those Americans that make up your customers […]
It’s no secret that there is an overwhelming feeling of uncertainty and anxiety across the U.S., and the world. The COVID-19 pandemic has affected all facets of life, and the consumer landscape is no exception. Brands and agencies must tap into their ability to nimbly adjust to an evolving industry and develop new ways to […]
Many online news outlets are seeing a spike in web traffic, but how can they convert those numbers to subscriptions? There are two stories you can’t escape in the media right now: the COVID-19 crisis and the resulting economic uncertainty. And, for the media itself, these two stories correlate to two strikingly different scenarios. On […]
We’re down to two candidates, officially. Bernie Sanders, representing the Democratic Socialist side of the party, and Joe Biden, a moderate Democrat, are now the only two left on stage for the remaining primary debates…and, don’t worry, they did stand 6 feet apart in front of an absent studio audience due to recommended safety precautions […]
Are your political campaigns hungry for deeper, more relevant voter data? The best data will help your teams develop the best campaigns – campaigns that will resonate with your target voter segments and win big on Election Day. The best data is homegrown from the most trustworthy sources and served fresh every day. It blooms […]
If you watched the February 25 debate, you may have wondered whether you were watching Presidential candidates on stage or an episode of a reality show…maybe one where a table gets flipped and a wine glass thrown. As of that Tuesday’s debate, which preceded the South Carolina Primary, there were six candidates on stage and […]
Are you wondering if your target audience has a Disney+ subscription? Or what their thoughts are on e-cigarettes? What about the status of their student loans? Resonate’s Ignite Platform has the answers to those questions and many more since we surveyed 22,000 respondents (our largest single-wave respondent set yet!) about media consumption, e-cigarettes and politics […]
This announcement wasn’t a surprise to those in the industry who were paying attention…and building their own data learning solutions. GOOGLE TO PHASE OUT THIRD-PARTY COOKIES IN THE NEXT TWO YEARS The news of Google’s decision to eliminate the use of third-party cookies in the next 2 years has been well covered. By now, we […]
Read the highlights from Resonate’s CTO Tom Craig’s interview on AiThority Q&A WITH RESONATE’S CTO “Market research is an age-old discipline, but at a lot of companies, its tactics have failed to evolve for the digital age. That’s where Resonate comes in,” Resonate CTO Tom Craig told AiThority in a recent interview. “We take the […]
The Best Places to Work in Virginia is a survey and awards program dedicated to identifying and recognizing the area’s best employers Reston, V.A., January 31, 2020 – Resonate, the leading provider of A.I.-driven consumer intelligence for marketers, has been awarded a 2020 Top Workplaces honor by Virginia Business. The top companies listed are based […]
You can’t blame Columbus for thinking the earth was flat when he had such limited technology. Today, many people in politics still think the voter landscape is flat, but it couldn’t be further from the truth. Resonate used AI-powered data science to discover eight hidden dimensions of voters who are highly clustered together based on […]
Resonate’s AI-driven voter insights combined with best-in-class survey research and monitoring both online and offline behaviors reveals a dynamic, nuanced picture of the American electorate. Resonate’s insights go beyond an analysis of the static voter file combined with third-party data. Unlike traditional polling, the Resonate platform not only measures what people say, it measures what […]
Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper every day. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can your business leverage these factors to gain a competitive […]
How to Capture Today’s Activist Shopper Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to […]
You can’t blame Columbus for thinking the earth was flat when he had such limited technology. Today, many people in politics still think the voter landscape is flat, but it couldn’t be further from the truth. Resonate used AI-powered data science to discover eight hidden dimensions of voters who are highly clustered together based on […]
New Report from Leading Consumer Intelligence Platform Explores Purchase Motivations of Consumers That Extend Beyond Marketing Messages RESTON, Va., Oct. 24, 2019 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-driven consumer intelligence for marketers, today released its latest State of the Consumer Report, which examines four distinct audience segments that collectively represent the major […]
Resonate’s AI-driven voter insights drawn from best-in-class survey research and analyzing both online and offline behaviors, reveals a dynamic, nuanced picture of the American electorate. Resonate’s insights go beyond an analysis of the static voter file or other third-party data. Unlike traditional polling, the Resonate insights factor in not only what people say, but what […]
How AI-driven Insights Help Navigate the Erosion of the Left/Right Divide Reducing Republicans and Democrats into simplistic binary categories is doing the electorate, and your campaign, an injustice. Using AI-driven insights to reveal the issues voters actually care about gives campaigns the ability to message critical segments of voters persuadable on the issue level, regardless […]
What Democratic primary candidates have benefited from Impeachment? Which have suffered? The Resonate Candidate Index (RCI) is a measurement of real-time engagement with online content centered on each of the Democratic primary candidates in the 2020 election season. Resonate uses AI-driven voter insights combined with best-in-class survey research, as well as the monitoring of more […]
What does your congressional district mean for impeachment interest? The Resonate platform uses artificial intelligence and machine learning, paired with the largest U.S. voter survey, to reveal a nuanced, real-time picture of the American electorate at the individual level. The Resonate Candidate Index predicts the rise and fall in positive content surrounding candidates in the […]
What can artificial intelligence tell us about the climate town hall? Resonate uses AI machine learning and best-in-class survey research paired with trackable online and offline behaviors to reveal a holistic view of the American voter, which is a critical component heading into an already high-stakes 2020 election season. We published Resonate Candidate Index values […]
Report Reveals Top Reasons Consumers Are Thinking About Making an Insurance Change in the Next 12 Months RESTON, VA, September 24, 2019 – Resonate, the leading provider of consumer intelligence for marketers, has released its latest wave of insights into the consumer insurance market, and the findings are startling: Nearly 66 million Americans are switching or […]
Resonate’s AI-driven voter insights combined with best-in-class survey research and monitoring both online and offline behaviors reveals a dynamic, nuanced picture of the American electorate on an individual level. Resonate’s insights are homegrown from trustworthy sources, served fresh daily and go beyond an analysis of the static voter file combined with third-party data. Resonate’s data […]
Resonate discovered eight hidden dimensions of voters who are highly clustered together based on familiar patterns and some surprises. One of these newly uncovered dimensions is the climate change denier. Their core similarities are that they don’t believe climate change exists or that Russia interfered with the election. Connecting with this voter segment requires a […]
Consumers are complex and change their behaviors and preferences regularly, making it increasingly difficult for marketers to understand the why behind a customer’s buying decisions. Resonate reveals the why through the Human Element, a holistic understanding of a consumer that starts with what makes them the most human—their psychological drivers, values and motivations. We […]
