Entries by Resonate

Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers

October 9, 2018 in /by

Car Shoppers, Bank Switchers, Baby Boomers, Online Box Subscribers and Voice-Activated Shoppers Represent the Shifting Buying Habits and Motivations of Today’s Consumers. RESTON, VA – OCT. 9, 2018 – Resonate, the leading provider of consumer intelligence and insights for marketers, today released its State of the Consumer Report: Consumer Snapshots That Reveal How Values & Motivations Are Shaping […]

Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers

October 9, 2018 in , /by

Car Shoppers, Bank Switchers, Baby Boomers, Online Box Subscribers and Voice-Activated Shoppers Represent the Shifting Buying Habits and Motivations of Today’s Consumers RESTON, Va., Oct. 09, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence and insights for marketers, today released its State of the Consumer Report: Consumer Snapshots That Reveal How Values & Motivations […]

Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers

October 9, 2018 in /by

RESTON, Va., Oct. 09, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence and insights for marketers, today released its State of the Consumer Report: Consumer Snapshots That Reveal How Values & Motivations Are Shaping Today’s Evolving Shopper. The research examines five market segments that collectively represent the ongoing transformation in consumer behavior and the […]

Innovation Driving More Consumers to Switch Banks Now

October 8, 2018 in /by

The reasons why consumers change banking providers are changing, new data shows. Women, the segment most inclined to switch, say that better digital banking services are the biggest driver of their decision. However, branch locations and fees also remain important. One emerging trend is the impact a financial institution’s behavior can have on consumers, and […]

Good prices or good service: What hooks online-only banking customers?

September 28, 2018 in /by

Young, online-only customers pose a marketing quandary to banks. No matter how hip the branding is, what ultimately keeps them customers are competitive savings interest rates and a painless user experience. The research firm Resonate calls them “Walmart and Amazon millennials,” and in a new report, the firm suggests that banks partition their marketing efforts […]

Alabama Senate Race

September 17, 2018 in /by

CHALLENGE During the lead up to the 2017 Alabama Senate special election, Resonate identified an online audience consisting of nearly half a million Alabamians consuming the majority of their election news from conservative publications. SOLUTIONS Our analyses proved the bubble held enough persuadable Independent, Republican and non-obvious Democratic voters to tip the scales in favor […]

Marijuana Advocacy Organization

September 17, 2018 in /by

CHALLENGE In 2016, an advocacy organization wanted to identify and connect with Nevada voters who would turn out and vote YES on Question 2, a statewide ballot measure to regulate marijuana like alcohol in Nevada. SOLUTION Leveraging Resonate’s proprietary data, registered voters who were persuadable on legalizing recreational marijuana were identified and served ads tailored […]

T. Rowe Price

September 17, 2018 in /by

CLIENT CHALLENGES T. Rowe Price is a global investment management firm that has provided financial products and services to millions of customers for over 85 years. The firm recently started experiencing challenges with defining a unique offer for one of its valued products. Even though T. Rowe Price is generating positive cash flow for the […]

Star Tribune

September 17, 2018 in /by

INDUSTRY SNAPSHOT Newspaper industry declining for more than 15 years One-third of large U.S. newspapers suffered layoffs since 2017 Digital advertising revenue across all outlets, including news, growing and comprising 44% of all advertising revenue CLIENT BACKGROUND The Star Tribune is a daily print newspaper and online news site in Minnesota. As the largest newspaper […]

Large Global Ad Agency

September 17, 2018 in /by

INDUSTRY SNAPSHOT Ad agencies facing new competition from consulting firms offering the same kind of creative services Growth of in-house shops as brands leave agencies Smaller, more agile shops successfully taking over major brands Calls for more trust and transparency from agencies are getting louder CLIENT CHALLENGES A top 10 global advertising agency wanted to […]

[Infographic] Today’s Loyal Consumer

September 17, 2018 in , , /by

Consumers have used loyalty programs to get rewards and perks from their favorite brands. But there are signs that the number of loyalty program members are starting to slip. It’s time for marketers to take their loyalty programs to the next level through a better understanding of what their customers want. View the infographic below […]

A Luxury Retailer

September 17, 2018 in /by

INDUSTRY SNAPSHOT Highly competitive luxury goods industry and a challenge to attract new customers Challenge to increase engagement with consumers to boost customer lifetime value CLIENT CHALLENGES In the last few years, luxury retailers have struggled with declining sales. Innovative brands like Stitch Fix and Rent the Runway have changed consumer purchase behaviors. But also, […]

A Full Service Ad Agency

September 16, 2018 in /by

INDUSTRY SNAPSHOT Ad agencies are facing new competition from consulting firms offering the same kind of creative services Growth of in-house shops as brands leave agencies Smaller, more agile shops successfully taking over major brands Calls for more trust and transparency from agencies are getting louder CLIENT CHALLENGES Resonate had served as a full-service ad […]

Resonate State of the Consumer Insight Snapshot

September 12, 2018 in /by

The financial services industry represents a diverse range of businesses that all share a similar challenge: connecting with increasingly informed consumers who are looking to establish long-term relationships with the right companies. Marketing to these consumers requires an intimate knowledge of not just who they are and where they consume their media, but also what […]

[Infographic] Who’s Switching Banks and Why

August 13, 2018 in , , /by

Banks have traditionally led innovation in their industry, offering consumers a lot of new ways to manage their money. But with 5.6 million consumers planning to switch banks in the next year, it’s clear banks need even more innovation and better ways to connect with current and future customers. View the infographic below to learn […]

Resonate Releases Consumer Banking Insights Report

August 2, 2018 in , , /by

New Competitors, New Technology Among Challenges Facing Financial Services Marketers RESTON, Va., Aug. 23, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence and insights for marketers, today announced the release of its new report, The Bank Marketers’ Playbook: Consumer Insights to Score Lasting Connections. The report outlines the challenges facing traditional consumer banks and […]

The Washington Post Names Resonate a 2018 Top Workplace

June 25, 2018 in , , /by

Resonate’s customer-centric culture drives its fourth placement on the prestigious annual list. RESTON, VA – JUNE 25, 2018 – Resonate, the leading provider of consumer intelligence and insights for marketers, has been awarded a 2018 Top Workplaces honor by The Washington Post. This represents the fourth year that Resonate has been included on the prestigious […]

Resonate Strengthens Executive Bench with Three Key Hires

April 24, 2018 in , /by

Industry Veterans Fill Vital Positions to Drive New Growth for Advanced Consumer Intelligence Platform RESTON, V.A. – April 24, 2018 – Resonate, the leading provider of consumer intelligence and insights for marketers, today announced three key additions to its executive team. These new hires were made to strengthen the company’s growth and generate broad awareness […]

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