Winning in the Lone Star State: Key Insights on Texas Voters
A Democratic President hasn’t won Texas since Jimmy Carter in 1976 and Texas hasn’t elected a Democrat governor in over 30 years. However, this past weekend just days before early […]
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Entries by Resonate
How Big Game Viewers Differ Across Streaming Services and Devices
February 3, 2022 in Agency, Blog Page, Brand, Consumer Insights, Media & Entertainment /by Resonate2021’s game on CBS had just 96.4 million viewers, the least since 2006. But as TV ratings lacked, streaming numbers set a new record at 5.7 million viewers streaming per […]
National Data Privacy Day: What Does Google’s Topics Proposal Mean?
January 27, 2022 in Blog Page, News & Press, Privacy Safe Data /by ResonateIn honor of National Data Privacy Day, Resonate Chief Technology Officer Tom Craig shared his thoughts on a few critical questions: What does Google’s Topics proposal mean? What does Resonate […]
Resonate Launches CTV Insights, Unlocking a Deeper Understanding of Streaming Audiences
January 6, 2022 in News & Press, Press Release /by ResonateNew CTV Insights Solution Enables Media and Entertainment Organizations to Monetize the Unique Value of Their CTV Viewers RESTON, Va., Jan. 06, 2022 (GLOBE NEWSWIRE) — Resonate, the leading provider […]
Why “The Party of Parents” Discussion Highlights the Need for Great Voter Data.
December 9, 2021 in Blog Page, Consumer Insights, Politics & Advocacy /by ResonateIn the days following Virginia Governor Elect Youngkin’s upset, both national parties raced to claim the title of “the party of parents”. While CRT and the curriculum debate was gaining […]
Preparing for the 2022 Midterms: Leading with Data
October 14, 2021 in Blog Page, Politics & Advocacy, Uncategorized /by ResonateThe 2022 Midterm Elections are a lot closer than they appear on the calendar. If you’re looking for a sign, look no further than the legislative battles playing out in […]
Zero-Party Data: How to Leverage it in the Media & Entertainment Industry
August 20, 2021 in Blog Page, Data, Media & Entertainment /by ResonateThe term “zero-party data” is getting more lip service in the media and entertainment industry, and for good reason. As more consumer privacy legislation is passed and with third-party cookies […]
How to Reach Americans Mis-listed in the Voter File
August 19, 2021 in Blog Page, Politics & Advocacy, Voter Insights /by ResonateThe Florida recount and ensuing litigation in the 2000 Presidential Election sparked widespread doubt in the electoral system. As a result, Congress passed the Help America Vote Act (HAVA). As […]
Updated Report: How to Reach the Unvaccinated
August 18, 2021 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Data, Media & Entertainment, Politics & Advocacy /by ResonateFresh data to help reach vaccine-hesitant and -resistant Americans What will it take to persuade unvaccinated American adults to get the shot and help put an end to this pandemic? […]
How to Reach Unvaccinated Americans with Values-Driven Insights
August 4, 2021 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Data, Media & Entertainment, Politics & Advocacy /by ResonateCampaigns aren’t working on unvaccinated Americans. These granular insights could help move the needle. The Delta variant and recent change in Republican rhetoric are pushing some unvaccinated Americans to get […]
Your Guide to Privacy-Safe Consumer Data, Insights, & Engagement
August 4, 2021 in Agency, Blog Page, Brand, Consumer Insights, Data, Media & Entertainment, Politics & Advocacy, Solution /by ResonateQuell your nerves about digital marketing without cookies As cross-internet tracking and targeting of individuals give way to anonymized learning and engagement, we’re here to prepare you for ongoing marketing […]
3 Steps Marketers Should Take Today to Prepare for a Privacy-Safe World
July 27, 2021 in Agency, Blog Page, Brand, Consumer Insights, Data, Media & Entertainment /by ResonateAs we shared earlier this week, the Colorado Privacy Act is only the latest in a series of state-level privacy regulations that will create a climate of transparency around consumer […]
The Colorado Privacy Act: Another Sign of What’s to Come for Marketers
July 26, 2021 in Agency, Blog Page, Brand, Consumer Insights, Data, Digital Advertising, Media & Entertainment, Politics & Advocacy /by ResonateThe Colorado Privacy Act is passed and it won’t be the last. Here’s how marketers can prepare for a privacy-first future. Joining California’s Consumer Privacy Act and Virginia’s Consumer Data […]
SmartCommerce and Resonate Partner to Drive Unprecedented CPG eCommerce Performance and Insights
July 23, 2021 in Blog Page, Company, In the News, News & Press /by ResonateVia this strategic partnership, SmartCommerce clients can now unlock deep insights on their eCommerce audience and performance through Resonate’s leading consumer intelligence. ATLANTA & RESTON, Va.–(BUSINESS WIRE)–SmartCommerce and Resonate today announced a strategic […]
3 Critical Voter Segments in the California Gubernatorial Recall Election
July 23, 2021 in Blog Page, Data, Politics & Advocacy, Voter Insights /by ResonateThe last time there was a California Gubernatorial recall election, a Republican bodybuilder from Austria became governor. Is incumbent Gavin Newsom’s September recall election different from the 2003 recall that […]
Featured in AdvertisingWeek: Movers and Improvers: How Brands Can Prepare for America’s “Great Reshuffling”
July 15, 2021 in Blog Page, In the News, News & Press /by ResonateHave you thought about moving during the pandemic? Have your home office walls felt like they are closing in on you? Are you in search of more space? Different space? […]
How to Make Failing Vaccine Persuasion Campaigns Work
July 12, 2021 in Blog Page, Consumer Insights, Data, Politics & Advocacy /by ResonateIn President Biden’s first address to Congress, he painted a rosy picture of July 4th, depicting a nation where 70% of the population is fully vaccinated. Sadly, the fireworks only […]
Case Study: How to Increase Publisher Advertising Value
July 12, 2021 in Blog Page, Case Study, Consumer Insights, Data, Digital Advertising, Media & Entertainment /by ResonateHow publisher Las Vegas Review-Journal increases advertising value with hyper-targeted audience personas built from deep, real-time data The Las Vegas Review-Journal uses Resonate’s deep, real-time data on U.S. consumers to […]
Featured in PhocusWire: The New Rules for Acquisition, Experience, and Loyalty in Travel
July 7, 2021 in In the News, News & Press /by ResonateResonate CMO Ericka Podesta McCoy recently wrote in PhocusWire about The New Rules for Acquisition, Experience, and Loyalty in Travel. The world is eager to jumpstart wanderlust again, and, McCoy points […]
Case Study: Using Data to Craft Values-Driven Advertising Copy
June 30, 2021 in Agency, Blog Page, Brand, Case Study, Consumer Insights, Data /by ResonateTo launch the latest product line of Titleist Vokey Design Wedges, Red Door Interactive turned to Resonate data to help craft a creative campaign that would make the biggest splash […]
[VIDEO] Women in Retail Marketing Chat with PGA Tour Superstore and Resonate
June 30, 2021 in Blog Page, Brand, Consumer Insights /by ResonateWatch a Fireside chat from the 2021 Brand Innovators: Women in Retail Marketing event with Jill Thomas, CMO, PGA Tour Superstore and Ericka McCoy, CMO, Resonate. Access real-time, deep, actionable […]
The CMO Imperative of Being Data-Driven in a Privacy-Safe World with Forrester & Resonate
June 25, 2021 in Agency, Blog Page, Brand /by ResonateA Fireside Chat for Data-Driven CMOs Preparing for a Privacy-safe World Fatemeh Khatibloo, VP, Principal Analyst, Forrester joins Bryan Gernert, CEO, Resonate to discuss and offer insights for data-driven CMOs, […]
The Wearable Marketing Playbook
June 24, 2021 in Uncategorized /by ResonateThe Wearable Marketing Playbook: Who are Wearable Wear-ers & Want-ers? Find out what wearable marketing strategy and messaging will work best for different segments How do you market a product […]
Here’s What It Will Take to Reach People Avoiding the Vaccine
June 23, 2021 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Data, In the News, News & Press, Politics & Advocacy /by ResonateKey Insights for Vaccination Campaigns COVID-19 vaccines have been rolling out across the U.S. for six months now, but the real work for vaccination campaigns is just beginning. As supply […]
Digital Issue Advertising in the Post-Trump Era
June 23, 2021 in Blog Page, Data, Digital Advertising, Politics & Advocacy, Uncategorized /by ResonateA Deep Dive into the Audiences of Post-Trump Issue Advertising Axios published a piece earlier this month breaking down the percentage of Facebook advocacy and political advertising spending by issue. […]
Your Guide to Resonate’s AI-Powered Consumer Data
June 21, 2021 in Agency, Blog Page, Brand, Company, Consumer Insights, Data, Digital Advertising, Media & Entertainment, Politics & Advocacy, Solution /by ResonateAccess AI-driven consumer data, updated in real time and at scale, in an easy-to-use platform Is your understanding of your target audience lookin’ swiss-cheesy? Resonate provides the freshest, deepest, most […]
Comprehensive issue insights uncovered on gun control
June 21, 2021 in Blog Page, Data, Politics & Advocacy, Voter Insights /by ResonateOur proprietary voter research actively identifies niche audiences on both sides of the gun debate. Leveraging first-party voter survey data on gun issues, paired with survey respondents’ online behavior, we’re […]
4 Ways Media Companies Can Optimize Streaming Ad Revenue
June 8, 2021 in Blog Page, Media & Entertainment /by ResonateIn a February USA Today article, it was reported that, “nearly all (86%) of online video subscribers say they anticipate keeping or increasing their number of subscriptions in 2021.” When […]
[Video] Universal Identifiers (UIDs): Explanation and FAQs
June 7, 2021 in Agency, Blog Page, Brand, Consumer Insights, Data, Digital Advertising, Media & Entertainment, Politics & Advocacy /by ResonateEverything marketers need to know about Universal Identifiers (UIDs) and their crucial role in post-cookie marketing and advertising. With cookie deprecation looming, you’ve likely heard Universal Identifiers propped up as […]
Resonate Research Unveils Key New Consumer Profiles: Eager vs. Cautious Travelers
June 3, 2021 in Blog Page, News & Press, Press Release /by ResonateConsumer Intelligence Firm’s New Travel Report Breaks Down the Differing Values, Motivations and Preferences of Americans Who Are Planning vs. Delaying Travel Right Now RESTON, Va., June 03, 2021 (GLOBE […]