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Demographics and psychographics are important tools in the modern marketing toolbox, but they’re not a competitive differentiator. Today’s AI- and data-driven marketing is enabling more-advanced starting points for tasks like […]
Is there any tradition more American than tuning in to Thursday night football after a long day of turkey, family, and pumpkin pie? 2022 set another turkey day record, with […]
We’re going to win. And I’m not saying it’s going to be easy. But we will win…” In a recent interview with 60 minutes, Vice President Kamala Harris guaranteed victory […]
When you think Chevrolet, you probably envision a rough-and-tumble truck conquering rugged mountain roads and splashing through muddy creek while a raspy voice over says the slogan “Find New Roads.” […]
These days, everyone has an opinion on how AI should be used in marketing. In order to capitalize on the promise of this revolutionary technology, it’s imperative that the C-suite […]
Yesterday’s election surprised some people — and those people were the campaigners who’ve been relying on traditional polling and hard party lines to target their voters. The landscape of American […]
Consumer intelligence pioneer launches AI Insights by rAI, which instantly analyzes and identifies the most statistically promising data to leverage in audience development & activation RESTON, Va., Oct. 19, 2023 […]
After the glitches were sorted out, Florida Gov. Ron DeSantis threw his hat into the ring for the 2024 Presidential race during a Twitter Spaces event with Twitter Owner, Elon […]
21% of Americans use online-only banking. And, of the 140 million who use a traditional bank, less than 50% primarily use its services in person. With digital banking on the […]
RESTON, Va., Jan. 12, 2023 (GLOBE NEWSWIRE) — Resonate, the leading provider of AI-powered consumer data and intelligence, has launched the Resonate Banking solution with 248 data attributes on the intent, […]
Award recognizes marketing technology leader’s combination of top-tier workplace policies, philosophies and employee experiences RESTON, Va., Dec. 02, 2022 (GLOBE NEWSWIRE) — Resonate, the leading provider of A.I.-powered consumer data and […]
A “youthquake” rocked the country last week and ultimately proved responsible for shifting a number of critical elections in favor of the Democrats, stabilizing the party’s control of the upper […]
The article below appeared in CMO Alliance on November 3, 2022. Read it in its entirety here and download the latest Current Events and Emerging Trends Report. No one needs to […]
The article below appeared in AdvertisingWeek on October 27, 2022. Read it in its entirety here and read The state of post-cookie personalization for agencies. Amid escalating privacy regulations, unilateral […]
Data Firm’s Proprietary Advertising Offering Enables Candidates and Causes to Establish Counter-Narratives in the Era of Echo Chambers RESTON, Va., Oct. 24, 2022 (GLOBE NEWSWIRE) — Resonate, the leading provider […]
Republicans are gaining meaningful traction with Hispanics, which could spell major problems for Democratic campaigns and a huge opportunity for a GOP to make moves for the majority. Consider that Obama […]
On a good day, political campaigns navigate endless news cycles, a splintered media environment, and an increasingly polarized public. But the current complex political climate is even more challenging. With […]
A few weeks ago, we published a blog revealing AI-built voter audiences who are singularly motivated this election season by SCOTUS’ decision to overturn Roe v. Wade. Around the same […]
Where did 2022 go? We’re only a few sleeps away from the new year, which means now is the perfect time for trend-watching. At Resonate, we’re all about what’s next […]
The article below appeared in Marketing Brew on September 30, 2022. Read it in its entirety here and download the latest Current Events and Emerging Trends Report. When Patagonia founder Yvon Chouinard announced earlier […]
Recent studies show that 66% of consumers don’t just prefer personalized experiences—they expect them. In a time when consumers know exactly what they are looking for and how they want […]
When activated well, insights from your first-party data result in more meaningful engagement and more powerful results. But it’s not all sunshine and rainbows. Some of the biggest, most frustrating […]
After the SCOTUS decision overturning Roe v. Wade, competitive campaigns throughout the country have found themselves playing offense or defense, pending what side of the ball they are on. What’s […]
In the face of inflation (and an impending recession), brands are beginning to tighten their budgets. As we know all too well, this often translates into cuts in advertising budgets […]
The article below appeared in Forbes on September 13, 2022. Read it in its entirety here and download the latest Current Events and Emerging Trends Report. According to a study […]
This election cycle has been a whirlwind. A big pro-choice win at a Kansas referendum after the overturning of Roe v. Wade, Pat Ryan’s razor-thin victory in a district expected […]
The President’s job approval rating has given many down-ballot Democrats cause for concern and Republicans a shot of confidence heading into the November elections. Polls aside, history shows that presidents […]
The article by Daniel Scantlebury below appeared in AdvertisingWeek. Read it in its entirety here. If the past six years of American politics have revealed anything, it’s that the old […]
It’s not pumpkin spice season just yet. So today, we’re enjoying the last days of summer by digging into the Resonate Ignite Platform for inspiration on some fun summer drinks. […]
At Resonate, we understand the strategies and budgets of your political campaigns will vary. Consider Maslow’s Hierarchy of Needs, where all “needs” are not created equal. To stay alive, you […]