Winning in the Lone Star State: Key Insights on Texas Voters
A Democratic President hasn’t won Texas since Jimmy Carter in 1976 and Texas hasn’t elected a Democrat governor in over 30 years. However, this past weekend just days before early […]
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A Democratic President hasn’t won Texas since Jimmy Carter in 1976 and Texas hasn’t elected a Democrat governor in over 30 years. However, this past weekend just days before early […]
2021’s game on CBS had just 96.4 million viewers, the least since 2006. But as TV ratings lacked, streaming numbers set a new record at 5.7 million viewers streaming per […]
In honor of National Data Privacy Day, Resonate Chief Technology Officer Tom Craig shared his thoughts on a few critical questions: What does Google’s Topics proposal mean? What does Resonate […]
New CTV Insights Solution Enables Media and Entertainment Organizations to Monetize the Unique Value of Their CTV Viewers RESTON, Va., Jan. 06, 2022 (GLOBE NEWSWIRE) — Resonate, the leading provider […]
In the days following Virginia Governor Elect Youngkin’s upset, both national parties raced to claim the title of “the party of parents”. While CRT and the curriculum debate was gaining […]
The 2022 Midterm Elections are a lot closer than they appear on the calendar. If you’re looking for a sign, look no further than the legislative battles playing out in […]
The term “zero-party data” is getting more lip service in the media and entertainment industry, and for good reason. As more consumer privacy legislation is passed and with third-party cookies […]
The Florida recount and ensuing litigation in the 2000 Presidential Election sparked widespread doubt in the electoral system. As a result, Congress passed the Help America Vote Act (HAVA). As […]
Fresh data to help reach vaccine-hesitant and -resistant Americans What will it take to persuade unvaccinated American adults to get the shot and help put an end to this pandemic? […]
Campaigns aren’t working on unvaccinated Americans. These granular insights could help move the needle. The Delta variant and recent change in Republican rhetoric are pushing some unvaccinated Americans to get […]
Quell your nerves about digital marketing without cookies As cross-internet tracking and targeting of individuals give way to anonymized learning and engagement, we’re here to prepare you for ongoing marketing […]
As we shared earlier this week, the Colorado Privacy Act is only the latest in a series of state-level privacy regulations that will create a climate of transparency around consumer […]
The Colorado Privacy Act is passed and it won’t be the last. Here’s how marketers can prepare for a privacy-first future. Joining California’s Consumer Privacy Act and Virginia’s Consumer Data […]
Via this strategic partnership, SmartCommerce clients can now unlock deep insights on their eCommerce audience and performance through Resonate’s leading consumer intelligence. ATLANTA & RESTON, Va.–(BUSINESS WIRE)–SmartCommerce and Resonate today announced a strategic […]
The last time there was a California Gubernatorial recall election, a Republican bodybuilder from Austria became governor. Is incumbent Gavin Newsom’s September recall election different from the 2003 recall that […]
Have you thought about moving during the pandemic? Have your home office walls felt like they are closing in on you? Are you in search of more space? Different space? […]
In President Biden’s first address to Congress, he painted a rosy picture of July 4th, depicting a nation where 70% of the population is fully vaccinated. Sadly, the fireworks only […]
How publisher Las Vegas Review-Journal increases advertising value with hyper-targeted audience personas built from deep, real-time data The Las Vegas Review-Journal uses Resonate’s deep, real-time data on U.S. consumers to […]
Resonate CMO Ericka Podesta McCoy recently wrote in PhocusWire about The New Rules for Acquisition, Experience, and Loyalty in Travel. The world is eager to jumpstart wanderlust again, and, McCoy points […]
To launch the latest product line of Titleist Vokey Design Wedges, Red Door Interactive turned to Resonate data to help craft a creative campaign that would make the biggest splash […]
Watch a Fireside chat from the 2021 Brand Innovators: Women in Retail Marketing event with Jill Thomas, CMO, PGA Tour Superstore and Ericka McCoy, CMO, Resonate. Access real-time, deep, actionable […]
A Fireside Chat for Data-Driven CMOs Preparing for a Privacy-safe World Fatemeh Khatibloo, VP, Principal Analyst, Forrester joins Bryan Gernert, CEO, Resonate to discuss and offer insights for data-driven CMOs, […]
The Wearable Marketing Playbook: Who are Wearable Wear-ers & Want-ers? Find out what wearable marketing strategy and messaging will work best for different segments How do you market a product […]
Key Insights for Vaccination Campaigns COVID-19 vaccines have been rolling out across the U.S. for six months now, but the real work for vaccination campaigns is just beginning. As supply […]
A Deep Dive into the Audiences of Post-Trump Issue Advertising Axios published a piece earlier this month breaking down the percentage of Facebook advocacy and political advertising spending by issue. […]
Access AI-driven consumer data, updated in real time and at scale, in an easy-to-use platform Is your understanding of your target audience lookin’ swiss-cheesy? Resonate provides the freshest, deepest, most […]
Our proprietary voter research actively identifies niche audiences on both sides of the gun debate. Leveraging first-party voter survey data on gun issues, paired with survey respondents’ online behavior, we’re […]
In a February USA Today article, it was reported that, “nearly all (86%) of online video subscribers say they anticipate keeping or increasing their number of subscriptions in 2021.” When […]
Everything marketers need to know about Universal Identifiers (UIDs) and their crucial role in post-cookie marketing and advertising. With cookie deprecation looming, you’ve likely heard Universal Identifiers propped up as […]
Consumer Intelligence Firm’s New Travel Report Breaks Down the Differing Values, Motivations and Preferences of Americans Who Are Planning vs. Delaying Travel Right Now RESTON, Va., June 03, 2021 (GLOBE […]