This author has yet to write their bio.Meanwhile lets just say that we are proud Resonate contributed a whooping 291 entries.
Resonate discovered eight hidden dimensions of voters who are highly clustered together based on familiar patterns and some surprises. One of these newly uncovered dimensions is the climate change denier. Their core similarities are that they don’t believe climate change exists or that Russia interfered with the election. Connecting with this voter segment requires a […]
Consumers are complex and change their behaviors and preferences regularly, making it increasingly difficult for marketers to understand the why behind a customer’s buying decisions. Resonate reveals the why through the Human Element, a holistic understanding of a consumer that starts with what makes them the most human—their psychological drivers, values and motivations. We […]
Are your political campaigns hungry for deeper, more relevant voter data? The best data will help your teams develop the best campaigns – campaigns that will resonate with your target voter segments and win big on Election Day. The best data is homegrown from the most trustworthy sources and served fresh every day. It blooms […]
What can AI tell us about post-debate polls? The American electorate is generally viewed as a heterogeneous landscape, centered on candidates and partisan issues with politics that are nationally scaled. The problem with this world view is that it obscures the reality that each voter is an individual with experiences that are unique to their […]
Are your campaigns starving for better consumer data? The best data will help your teams develop the best campaigns – campaigns that exceed KPIs, delight your clients and help you win more business. The best data is also homegrown from the most trustworthy sources and served fresh every day. It blooms into a full picture […]
What Does the Democratic Debate Say About Partisanship? The recent Democratic debates spawned a healthy amount of post-show discussion about who outshined who. So, what does the Democratic debate really say about partisanship? Political polls and the New York Times show that key takeaways from the event were the economy, health care, immigration, gun control […]
Marketers are in the Golden Age for building meaningful relationships with their audiences. But how? Adopt the create, engage, optimize framework. It starts with understanding what will connect with your audiences. Nail down the stories they will love and launch them. Then analyze how those stories perform and optimize for the next campaign. Tools like […]
Research has found four keys to highly immersive content: relatability, novelty, fluency and tension. Relatability is when the reader or viewer knows the character and can see themselves in the story. Novelty is giving something to an audience. Brains are peaked when we see something new. Fluency is how easy it is to get absorbed […]
How do we know that stories influence one’s likelihood to purchase? A neuroscientist created an immersion score, which determines how purchase decisions are impacted. The score is made up of two parts: heart rate signals and oxytocin. Your heart rate signals determine how much attention you’re paying to something, while the oxytocin reveals the level […]
Stories make our brains want to buy. Content marketing works because our brains are programmed for stories. “As human beings, we are programmed for stories,” says author and head of marketing at Contently, Joe Lazauskas. The more interesting and intriguing your brand story is, the more likely it is that people will be motivated to […]
The tenure of the agency-client relationship is on the decline. Agencies are awash in an overwhelming amount of data and technology, and clients are calling for greater transparency. At the same time, agencies are being tasked to do more with less, and do it faster. With all the complexities in the agency world today, wasted […]
Consumers have changed the way they manage and control their finances over the last 10 years, making the role of the bank marketer even more challenging. Consumer preferences are constantly changing, and banks are grappling with the new wave of competition, some of which aren’t even banks. Tech companies like Amazon and Apple have plans […]
The Key to Victory in 2020: Moving Beyond the Voter File When President Trump invited Kim Kardashian to the White House to discuss prison reform in 2018, the photo opportunity got coverage, but there was actually a more important mission underway. It turns out the invitation was extended with a specific communications objective in mind: […]
How well do you know the difference between tech savvy millennials, and social media captivated Generation Z? Do you know if your targeting strategies are differentiating the two effectively? As marketers, we are constantly searching for intriguing insights on consumers to drive campaigns, but most do not look farther than simple demographics. To ensure you […]
More people than ever before are cutting the cord—53 million to be exact—with another 16.8 million considering it over the next three months. These consumers are moving to over-the-top (OTT) platforms, which provide access to TV shows and movies via the internet through services like Netflix and Hulu, without the need for a traditional cable […]
Agencies are in the midst of tumultuous change. They’ve been confronted with some major challenges like unexpected competition from consultants, brands ditching outside agencies and moving their ad operations in-house, and the major loss of trust and growing demand for transparency. Those issues among others have left the agency business in need of a serious […]
CPGs face an uphill battle when it comes to connecting with today’s evolving consumers. Direct-to-consumer disruptors are also gaining traction. CPGs need to fill a deep hole in their consumer data to better understand and connect with their target audiences. Resonate’s consumer intelligence platform brings first-, second- and third-party data to life, leading to a […]
Long gone are the days of media companies just competing against each other. Consumers are absorbing news in multiple ways, and traditional media must develop fresh and innovative solutions for engaging with their audiences and advertisers. Star Tribune, the fifth largest newspaper in the country, tapped into Resonate’s consumer intelligence platform to better understand its […]
Helping Brands Understand “Why” Consumers Make Purchasing Decisions Fuels Significant Revenue and Client Growth RESTON, Va., May 22, 2019 (GLOBE NEWSWIRE) — In a business climate where direct brand relationships with consumers are increasingly vital, Resonate’s dynamic, always-on consumer intelligence marketing platform is experiencing unprecedented growth due to the wholly unique consumer behaviors, values and […]
If political campaigns don’t have over-the-top (OTT) or Connected TV advertising in their plans for the 2020 elections, a huge opportunity will be missed. The OTT viewing audience is growing rapidly, and it offers a new and modern opportunity for political campaigns to reach a growing segment of voters. There are more video streaming service […]
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