Entries by Resonate

[Video] Insights Ignite Transformation Panel

The pace at which insights-driven firms are growing is staggering: more than 30% annually on average and $1.8 trillion in revenue by 2021, according to Forrester. How can brands and agencies take part in this transformational growth? Watch our panel of brand and agency experts discuss what it means to be insights-driven today and in […]

[Infographic] Are You Capturing Today’s Loyalty Lovers?

Consumers these days belong to multiple loyalty programs–earning rewards for everything from their grocery runs to personal and business travel. But membership growth in loyalty programs has slowed down, signaling that people are losing interest in static rewards. With deep consumer insights, brands can give their loyalty programs the boost they need to retain current […]

[Infographic] 3 Steps to Boost Your Customer Acquisition

In this age of the customer, acquisition strategies need to focus on creating stronger, longer lasting connections with consumers. And the key to more meaningful engagement is having a deeper understanding of today’s shoppers, including the values and motivations that guide their daily decisions. Here are three insights-driven steps for successfully reaching and engaging with your prospective […]

[Infographic] Generation X: The Yin and Yang Consumers

One of the most common ways personas are segmented in marketing is by generation. But there are distinct nuances within age groups that marketers should consider when developing their strategies for reaching certain consumers. Generation X is one of the most perplexing generations. Despite being the smallest in numbers, its older segment, ages 46-53, couldn’t […]

[Infographic] Millennials: A Tale of Two Consumers

How well do you understand today’s consumers beyond gender, age and other demographics? As marketers, we often try to reach entire generations with the same message. But do you think all millennials shop the same? Do they all have the same decision drivers? We compared younger millennials to older millennials and found some stark differences […]

Resonate Unveils Personal Values Report to Inform Brand Strategies

New Report Improves Marketers’ Ability to Uncover the Human Element Behind Consumer Decision-Making RESTON, Va., Nov. 07, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence for marketers, today announced the launch of its Personal Values Report, a new tool in the Resonate platform designed to make it even easier for brands to […]

Infographic: Consumer Insights for 2018 Holiday Shoppers

Did you know that nearly 80% of U.S. consumers choose retailers that carry cost-effective products? It’s not surprising that with so many consumers prioritizing cost this holiday season there are also 57 million consumers who wait for Black Friday and 50 million shoppers who wait for Cyber Monday to make purchases. Who are these shoppers and how can you attract them to your online […]

Resonate Releases ‘State of the Consumer’ Report

The Report Explains Changing Consumer Behavior by Researching Five Popular Domains Among Customers. Its Observations Are Meant to Educate Marketers About the Shift in Market Dynamics and the Need to Adapt to a New Genre of Consumers Resonate, a proven leader in consumer intelligence and insights released key information through their ‘State of the Consumer’ […]

Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers

Car Shoppers, Bank Switchers, Baby Boomers, Online Box Subscribers and Voice-Activated Shoppers Represent the Shifting Buying Habits and Motivations of Today’s Consumers. RESTON, VA – OCT. 9, 2018 – Resonate, the leading provider of consumer intelligence and insights for marketers, today released its State of the Consumer Report: Consumer Snapshots That Reveal How Values & Motivations Are Shaping […]

Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers

Car Shoppers, Bank Switchers, Baby Boomers, Online Box Subscribers and Voice-Activated Shoppers Represent the Shifting Buying Habits and Motivations of Today’s Consumers RESTON, Va., Oct. 09, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence and insights for marketers, today released its State of the Consumer Report: Consumer Snapshots That Reveal How Values & Motivations […]

Resonate’s State of the Consumer Report Highlights Five Key Growth Segments Among Today’s Consumers

RESTON, Va., Oct. 09, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence and insights for marketers, today released its State of the Consumer Report: Consumer Snapshots That Reveal How Values & Motivations Are Shaping Today’s Evolving Shopper. The research examines five market segments that collectively represent the ongoing transformation in consumer behavior and the […]

Innovation Driving More Consumers to Switch Banks Now

The reasons why consumers change banking providers are changing, new data shows. Women, the segment most inclined to switch, say that better digital banking services are the biggest driver of their decision. However, branch locations and fees also remain important. One emerging trend is the impact a financial institution’s behavior can have on consumers, and […]

Good prices or good service: What hooks online-only banking customers?

Young, online-only customers pose a marketing quandary to banks. No matter how hip the branding is, what ultimately keeps them customers are competitive savings interest rates and a painless user experience. The research firm Resonate calls them “Walmart and Amazon millennials,” and in a new report, the firm suggests that banks partition their marketing efforts […]

Alabama Senate Race

CHALLENGE During the lead up to the 2017 Alabama Senate special election, Resonate identified an online audience consisting of nearly half a million Alabamians consuming the majority of their election news from conservative publications. SOLUTIONS Our analyses proved the bubble held enough persuadable Independent, Republican and non-obvious Democratic voters to tip the scales in favor […]

Marijuana Advocacy Organization

CHALLENGE In 2016, an advocacy organization wanted to identify and connect with Nevada voters who would turn out and vote YES on Question 2, a statewide ballot measure to regulate marijuana like alcohol in Nevada. SOLUTION Leveraging Resonate’s proprietary data, registered voters who were persuadable on legalizing recreational marijuana were identified and served ads tailored […]

Star Tribune

INDUSTRY SNAPSHOT Newspaper industry declining for more than 15 years One-third of large U.S. newspapers suffered layoffs since 2017 Digital advertising revenue across all outlets, including news, growing and comprising 44% of all advertising revenue CLIENT BACKGROUND The Star Tribune is a daily print newspaper and online news site in Minnesota. As the largest newspaper […]

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