Your 5-Minute Guide to AI-Driven Segmentation
AI-driven segmentation is your key to connecting with consumers on a deeper level, but what does it mean exactly? How can machine learning help you get to know living, breathing, […]
About Resonate
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Entries by Resonate
[Video] FLoCs Explained by Resonate CTO Tom Craig
May 24, 2021 in Agency, Blog Page, Brand, Consumer Insights, Data, Digital Advertising, Media & Entertainment, Politics & Advocacy /by ResonateFederated Learning of Cohorts (FLoCs), Explained Last week, we walked you through the top five cookieless terms you need to know, but we have a good feeling you might have […]
New Research Reveals Values and Motivations Driving Vaccine Readiness
May 19, 2021 in Blog Page, Consumer Insights, Data, In the News, Politics & Advocacy /by ResonateAn earlier version of the article was featured in AIThority and MarTechCube. Two New Vaccine Readiness Segments Emerge: Vaccine-Hesitant and Vaccine-Resistant Americans Resonate’s New Vaccine Readiness Report Delivers Key Insights […]
[Video] What Are Cookies? 5 Cookieless Terms You Need to Know
May 12, 2021 in Blog Page, Data /by ResonateCookies are going away, but what are cookies? What is a FLOC? Who’s playing in the privacy sandbox? As we continue to refine and evolve Resonate’s Privacy-Preserving Insights Solution to prepare […]
Resonate Customers See 304% ROI, Forrester Finds
May 5, 2021 in Agency, Blog Page, Brand, Company, Consumer Insights, Data, Market, Media & Entertainment, News & Press, Politics & Advocacy /by ResonateForrester Total Economic Impact™ Study on Resonate quantifies customer ROI with Resonate What if you could see 304% ROI and 20% time savings? Forrester conducted a Total Economic Impact™ (TEI) […]
A Fireside Chat with Forrester and Resonate on The Privacy Landscape
May 4, 2021 in Blog Page, Digital Advertising /by ResonateThe Privacy Landscape: A Fireside Chat with Resonate and Forrester Resonate CEO Bryan Gernert recently joined Fatemeh Khatibloo, VP, Principal Analyst at Forrester, to discuss the evolving privacy landscape and […]
American Sentiment on Issues in Biden’s First 100 Days Address
May 3, 2021 in Blog Page, Data, Politics & Advocacy, Voter Insights /by ResonateThe Resonate Ignite Platform™ provides issue-specific voter sentiment data on proposals outlined in President Biden’s First 100 Days Address – here’s what it says In President Biden’s First 100 Days […]
Where High-Level Advocacy Engagers Stand on Energy and Climate Issues
April 21, 2021 in Blog Page, Politics & Advocacy, Voter Insights /by ResonateReal-time, AI-driven voter intelligence reveal where the most engaged advocates in the U.S. stand on key energy and climate issues One of the most closely watched policy areas of 2021 […]
Featured in Street Fight: How to Cater to the Covid-Conscious Consumer
April 21, 2021 in Agency, Blog Page, Brand, In the News, News & Press /by ResonateHow are COVID-conscious consumers adapting to a world that is starting to get back to normal? Senior Content Marketing Manager Heather Bien recently wrote in marketing publication Street Fight about […]
Featured in The Financial Brand: Financial Marketers Have a Big Opportunity to Snag Frustrated Consumers
April 21, 2021 in Blog Page, Brand, In the News, News & Press /by ResonateThe Financial Brand Editor Bill Streeter covered in his recent article, Financial Marketers Have a Big Opportunity to Snag Frustrated Consumers, the shift banks are facing in customer relationships. While typically […]
Featured in Global Fintech Series: A Marketing Guide to Personal Loan Seekers in the Pandemic
April 21, 2021 in Brand, In the News, News & Press /by ResonateResonate’s Shiva Sharif recently wrote in Global Fintech Series about the effect of the pandemic on Americans’ personal finances and how that has impacted those looking for personal loans. She […]
Consumer Intelligence Data Firm Resonate Experiences Record Growth and Revenue in 2020
April 20, 2021 in Agency, Blog Page, Brand, Company, In the News, Media & Entertainment, News & Press, Politics & Advocacy, Press Release /by ResonateBrands Rely on Resonate’s A.I. Driven, Real-Time Consumer Insights and Activation as Consumer Behavior Shifts During Pandemic RESTON, Va., April 19, 2021 (GLOBE NEWSWIRE) — Resonate, the leading provider of […]
A Look at American Sentiment on Elements of Biden’s Infrastructure Plan
April 12, 2021 in Blog Page, Data, Politics & Advocacy, Voter Insights /by ResonateReal-time data reveal Americans’ infrastructure sentiment, key insights for public affairs campaigns President Biden’s infrastructure plan includes billions to modernize traditional infrastructures like roads and bridges, but it also allocates […]
Advocacy Playbook 2021: Where High-Level Advocacy Engagers Stand on Economic Issues
April 8, 2021 in Blog Page, Politics & Advocacy, Voter Insights /by ResonateReal-time, AI-driven voter intelligence reveal where the most engaged advocates in the U.S. stand on key economic issues In the first installment of our Advocacy Playbook 2021 series, Advocates of […]
Featured in VentureBeat | Pivoting to Privacy-first: Why This is an Adapt-or-die Moment
April 5, 2021 in Agency, Blog Page, Brand, Consumer Insights, Data, Digital Advertising, In the News, News & Press /by ResonateBrands and agencies are in upheaval as they work on pivoting to privacy-first and assessing the impact that the demise of third-party cookies will have on their consumer data models. […]
Think You’ll Sink When Cookies Disappear? Your Guide to Navigating the Post-Cookie Sea
April 1, 2021 in Agency, Blog Page, Brand, Company, Consumer Insights, Data, Digital Advertising, In the News, Media & Entertainment, News & Press, Politics & Advocacy /by ResonateWondering what happens after third-party cookies? Here’s how Resonate is adapting with cutting-edge, privacy-preserving consumer insights and activation solutions. Resonate is Your Guide to Navigating Life After Third-Party Cookies For […]
How Vaccine Campaigns Can Reach Persuadable Americans
March 30, 2021 in Blog Page, Data, Politics & Advocacy /by ResonateHow to make the massive ad campaigns targeting vaccine-hesitant Americans effective and efficient The Biden administration is pouring millions into a national vaccine campaign. The “We Can Do This” campaign […]
As Seen In DigitalCommerce360: The Lasting Implications of the Baby Boomer Migration to Ecommerce
March 29, 2021 in Blog Page, Brand, In the News, News & Press /by ResonateFor ecommerce brands, the pandemic-induced shift to online shopping represents an opportunity within a largely untapped market of online shoppers over 55. In an article recently published in DigitalCommerce360, Senior […]
How to Turn Data into Insights with Customer Analytics, According to Forrester
March 26, 2021 in Blog Page, Brand, Consumer Insights /by ResonateDo you know how to turn customer data into insights that turn into results? The backbone of resonant marketing is a deep and real-time understanding of your customers and prospects. […]
How Deep Consumer Insights Will Help Your Agency Win New Business
March 24, 2021 in Agency, Blog Page /by ResonateWhat’s next for agencies as they look to retain clients and win new business? What will the post-COVID normal bring? Agencies have faced cuts to budgets, layoffs, last-minute pivots on […]
Resonate Unveils Privacy-Preserving Insights Solution, Enabling Marketers to Continue Personalized, Cross-Channel Engagement in a Privacy-First World
March 15, 2021 in Agency, Blog Page, Brand, Consumer Insights, Data, Digital Advertising, Media & Entertainment, News & Press, Politics & Advocacy, Press Release, Voter Insights /by ResonateNew Solution Gives Resonate a Competitive Edge in the Race to Accommodate Evolving Privacy Regulations and Google’s Planned Deprecation of Third-Party Cookies in 2022 RESTON, Va., March 15, 2021 (GLOBE […]
Advocacy Playbook 2021: Insights on the Most Engaged Advocates in America
March 11, 2021 in Blog Page, Data, Politics & Advocacy /by ResonateAI-driven voter intelligence reveals the profile of the most engaged advocates in the U.S. There’s no time nor money to waste on Americans who just aren’t engaged in issue advocacy. […]
New Data Reveals Spike in Americans’ Trust in Government from January to February
March 5, 2021 in Blog Page, COVID-19 Insights, Data, Politics & Advocacy, Voter Insights /by ResonateTrust is up as Trump is out Resonate’s latest COVID-19 and Emerging Trends Flash Survey data reveal that Americans are placing more trust in the Federal Government and its ability […]
Why Legislative Advocacy Campaigns Need Deep Policy Insights
February 10, 2021 in Blog Page, Politics & Advocacy, Voter Insights /by ResonateA divided Congress is nothing new. But access to the real-time data to bridge the gap is definitely new. Can Democrats and Republicans come together to pass the sixth coronavirus […]
[Infographic] Effective Campaigns Grow from the Freshest Data
February 9, 2021 in Blog Page, Politics & Advocacy /by ResonateSeeded with fresh and granular data on your target audience, your political or advocacy campaigns will spark real change. The best data is grown from reliable sources and served fresh […]
Using Fresh Data to Navigate Rising Demand for Corporate Civic Responsibility
January 21, 2021 in Blog Page, Brand, Consumer Insights, Data, Politics & Advocacy, Voter Insights /by ResonateCorporate civic responsibility: no longer an afterthought The relationship between corporate America and Washington fundamentally changed since the storming of the U.S. Capitol. Brand giants like Google, Amazon, Facebook, Marriott, […]
How Americans’ Values Have Changed Amid Incendiary Politics
January 13, 2021 in Blog Page, Consumer Insights, COVID-19 Insights, Data, Politics & Advocacy, Voter Insights /by ResonateWe have changed as a people. It’s a vulnerable time in our country’s democracy and it certainly has been an emotional year for Americans. To a degree, we can all […]
Learn How Real-Time Voter Intelligence Won the Persuadables in NE-2
December 17, 2020 in Blog Page, Case Study, Consumer Insights, Politics & Advocacy, Voter Insights /by ResonateLove it or hate it, the electoral college presents a strategic opportunity for targeting on a granular level as candidates focus on securing 270 electoral votes. States, including Nebraska, represent […]
Featured in AW360: How the Latest Consumer Attitudes Will Shape the Season for Retail and Travel Brands
December 10, 2020 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Data, In the News, News & Press /by ResonateThe light at the end of the pandemic tunnel is getting brighter with each passing day, and that tunnel is lined with another type of light – holiday ones. Travel […]
Making the Pivot: Going from Politics to Policy with Issue-driven Data
December 3, 2020 in Politics & Advocacy, Voter Insights /by ResonateEarly indicators on the incoming administration’s priorities include Biden’s selection of cabinet members at record speed. Additionally, Biden has said that dealing with the coronavirus situation and passing a broad […]