Entries by Resonate

Resonate Introduction Video

Resonate helps you build customers who love your brand by combining a deep consumer understanding with the ability to engage and analyze audience engagement. We deliver in-depth and continuously updated insights and addressable targeting on the attitudes, purchase influences and personal values driving consumer decisions.  Watch this short video to find out how. Watch the […]

Unlocking the Elusive Consumer WHY

A look at how marketers can move beyond basic demographics and behavioral data to explore the human elements of their customers & prospects and create superior brand experiences.  Do you know your customers and prospects? You’re probably nodding your head yes. And to a certain extent, you’re right. We as marketers have come pretty far […]

Resonate Raises $8 Million in Growth Capital Led by Argentum

Funding Fuels Growth and Further Innovation of its Market-Leading Real-Time Consumer Intelligence Platform for B2C Marketers RESTON, VA – November 7, 2017 – Resonate, a leading provider of SaaS-enabled real-time consumer intelligence and engagement solutions, announced today that it has raised $8 million in growth capital, in a round led by NYC-based private equity firm Argentum […]

3 Steps to Data Accuracy Done Right

Not all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of the inconsistencies and inaccuracies that exist on even the most basic of consumer data points within DMPs and 3rd party data providers. Remember, this is the data you’re placing your trust in to help […]

Facing the DMP Data Marketplace Yard Sale

So many choices, so many sellers and you never know if what you picked is any good… Have you ever been to a neighborhood yard sale? Wandering aimlessly from house to house, wondering what enticing things await you as you pick through endless tables of the same old odds and ends. You may be wondering […]

Resonate Named for 6th Consecutive Year on the Inc. 5000 List of America’s Fastest Growing Private Companies

Inc. Magazine Unveils its 36th Inc. 5000 List Reston, Virginia, August 16, 2017 — For the 6th consecutive year, Resonate is ranked on the Inc. 5000 list of fastest-growing companies in the nation, and has ranked in the top ten percent of advertising and marketing software providers. The list is an exclusive ranking of the nation’s […]

ANA Interviews Resonate on the Future of Mobile Marketing

Resonate’s CEO, Bryan Gernert, was interviewed by ANA to discuss the future of mobile marketing and real-time mobile strategy. Here are just a few of Gernert’s takeaways for marketers as they wrap up 2017 and plan for 2018: Mobile video is a trend – not a fad – and we will see a lot more […]

The Washington Post Names Resonate a 2017 Top Workplace

Resonate recognized two consecutive years RESTON, VA JUNE 19, 2017 Resonate has been awarded a 2017 Top Workplaces honor by The Washington Post. The Top Workplaces lists are based solely on the results of an employee feedback survey administered by WorkplaceDynamics, LLC, a leading research firm that specializes in organizational health and workplace improvement. Several […]

Thriving in a Post-Digital World

Forrester/Resonate Webinar Recap As the 2016 books are closing, marketing teams are crafting their plans for 2017 and diligently working through ways to conquer the evolving marketing challenges that are taking form as the post-digital world rapidly approaches (or is it already here?). In the webinar, Thriving in a Post-Digital World, Forrester VP and Principal […]

Where You Eat Says a Lot About Who You’ll Vote For

Sonic or Chipotle? It turns out you may be able to peg the political leanings of your fellow diners or hotel patrons, according to research from consultancies who track consumer data and political affiliations. If you’re at Sonic, you’re more likely sitting next to a Donald Trump supporter. At Chipotle? That’s likely a Bernie Sanders fan […]

The Oregon Standoff Is In One Of The Most Pro-NRA Districts In The Country

This column by Cameron Joseph originally appeared in Mashable.  The Bundy family sure knows how to pick ’em. The gun-loving, government-hating group that’s in a standoff with the feds in Eastern Oregon has holed up in one of the five most pro-gun congressional districts in the country, according to data provided to Mashable by the digital analytics and […]

Do Honda Drivers Dream Of Innovation?

Recently, Honda debuted a powerful new “Power of Dreams” ad, the stated purpose of which is to portray Honda as “not just your run-of-the mill car manufacturer. “This is a really terrific, innovative high technology company that produces terrific premium products,” according to Tom Peyton, assistant VP of marketing for American Honda Motor Co. Every […]

People Who Think GOP Presidential Debates Matter

The next GOP presidential debate is Wednesday. It will be the third of almost a dozen in 2015 and 2016. There has been endless talk about the effect of debates: who wins and loses, whose poll numbers will go up the most afterward, how big are the TV ratings, etc. But here’s something to consider: […]

Forrester And Resonate On The Explosive Growth In Digital Video

On Thursday, October 22, Jim Nail, Principal Analyst at Forrester Research delivered a webinar on the rise of digital video, highlighting key statistics on how different generations consume digital video and outlining how marketers can construct digital campaigns to cater to them. The session was hosted by Michael Horn, Chief Analytics Officer for Resonate. Key […]

You Can’t Hide Your Bud Light From Us, Hipsters

News broke last week that brewing giant Anheuser-Busch InBev NV has reached a deal to take over rival brewer SABMiller PLC in a deal worth $104.2 billion. According to the Wall Street Journal, the deal would make AB InBev the world’s largest brewer, with an estimated 28.4 percent market share. The acquisition is intended to help […]

Want To Grow Digital Banking Business? Don’t Take Away The People

Digital banking is ubiquitous, and more consumers are turning to mobile banking platforms. But using smartphones, tablets and computers to bank doesn’t preclude a banking client from wanting an excellent customer service experience. According to Resonate, Digital Friendly Bankers (those people who use an online-only bank across all age brackets) are twice as likely to […]

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