You Down with OTT?
If political campaigns don’t have over-the-top (OTT) or Connected TV advertising in their plans for the 2020 elections, a huge opportunity will be missed. The OTT viewing audience is growing rapidly, and it offers a new and modern opportunity for political campaigns to reach a growing segment of voters. There are more video streaming service […]
Enter Public Affairs Targeting 2.0
The reality is when election season ends, public affairs campaigns are left with the same political data sets, often derived from poorly modeled voter files, and targeting strategies they leveraged to engage voters in the previous cycle. This is problematic, but what’s the solution? For starters, let’s take a look at some of the obvious […]
[Video] Resonate Talks AI in Politics with Campaigns & Elections
Resonate’s Ryan Fitzpatrick and Daniel Scantlebury were featured on Campaigns & Elections Campaign Insider segment last week to discuss how campaigns are leveraging AI-driven strategies to understand and reach niche voter segments. Watch the interview below and contact Resonate to learn more about how your political, advocacy, or public affairs campaign can incorporate the innovative strategies […]
The Audiences worth Mobilizing during the Lame Duck Congress
“Could there be a shutdown? There certainly could” – President Trump In what is typically a fairly routine process, this year’s Lame Duck Congress may take a turn for the dramatics. With a President posturing for a spending fight and a divided Congress of returning, defeated, and retiring members, we could see some fists fly… […]
From politics to policy: applying midterm strategies to win advocacy campaigns
As we approach the end of the year, like many, I’m still looking back at the midterms. What were the game changing strategies that moved the needle in the most challenging electoral conditions? How can campaigns leverage these methods to adapt and win in the unpredictable and complex legislative environments that await Washington and local […]
Are you winning the swing vote?
Undecided voters can decide elections. If your campaign’s in a close race down the stretch, you understand the importance of putting dollars behind identifying and targeting known swing voters well before they head into the voting booth. With just three weeks remaining until Election Day, engaging this critical segment with a message worthy of their […]
Targeting Supreme Court Priorities
The Supreme Court nomination process has rocked the midterm elections. But if you were there in 2016, you’re prepared for late game surprises – the ones with the potential to swing elections and demand on-the-fly strategy changes. At Resonate, we operate in real-time. We have immediately deployable models for online voter targeting, refreshed nightly to […]
We tracked a dramatic shift in AZ-08 voter patterns. How secure is your district?
In a nationally watched Arizona special election last month, a Democrat came close to victory in a district Republicans won by a 37% margin in 2016. The results in Arizona came off the heels of another special election in Pennsylvania, where a Democrat bested a Republican in a district they didn’t even bother to challenge […]
Texas Too Close to Call? How Will Your Side Fare?
A recent Quinnipiac poll found the 2018 Senate race in Texas “too close to call”, suggesting things may be a little closer than you think in a known Republican stronghold. For a deeper understanding on what’s happening in Texas, we leveraged Resonate’s artificial intelligence (AI) platform to analyze the current partisan divide in the state, focusing on […]
Understanding Voter Behavior in Pennsylvania – An Unpredictable Battleground
Online media patterns emerging in Pennsylvania this cycle reinforce the state’s reputation as a fierce election battleground; a battleground Trump barely claimed in 2016 with 0.7% of the vote. Want to learn more about the digital media bubble phenomena in modern day politics? View the SlideShare – Breaching the Bubble: Establishing an Effective Counter Narrative in […]
