In: Brand

Digital Ad Likeability Rivals Viewability When It Comes To Sales Impact
March 23, 2017

A new Kellogg study released by Nielsen, being presented on Tuesday the 28th at the Advertising Research Foundation annual conference, sheds…

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Infographic: Millennial Retail Preference Differences
March 21, 2017

We all know that Millennials love to shop and they are estimated to spend $200 billion this year, alone. But you’d…

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Infographic: Millennial Product Preference Differences
March 17, 2017

We know the purchasing power of Millennials right? But, can you identify the differences between what a 34 year old male versus…

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Resonate Participates in the 2017 Adobe Summit in Las Vegas, March 19-23
March 15, 2017

Come visit Resonate at Kiosk 620-B at next week’s Adobe Summit: The Digital Marketing Conference from March 19-23 in Las Vegas,…

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Infographic: Surprising Millennial Media Consumption Habits
March 14, 2017

You’ve heard it all before: Millennials consume all media on their mobile devices, they’re too self-involved to watch the news and…

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It’s Time to Look Beyond Demographics When Targeting Millennials
March 3, 2017

Marketers who have based their messaging strategies on demographic data alone are wasting millions of dollars trying to reach Millennials like…

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YouTube Changes: The Details and What It Means to Agencies and Advertisers
February 22, 2017

In a significant, but quiet announcement published on Google’s Inside AdWords blog, Google released plans to limit the use of cookies…

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Did Fiat Chrysler’s Super Bowl Campaign Connect with Its Target Audience?
February 16, 2017

The Super Bowl provides a unique opportunity for brands to get their message out to a mass audience. Between three Super…

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What Makes Patriots and Falcons Fans Unique? Looking beyond the MVP Quarterbacks
February 2, 2017

As one of the biggest events for advertisers and football fans approaches, we wanted to dig deeper and use our in-depth…

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Press Release
Resonate to Present Workshop at ANA Brand Masters Conference
January 23, 2017

Joined by Shinola, Resonate presents its marketing maturity model and path to Enlightened Marketing on February 15, 2017. RESTON, VA January…

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