Blog

Who is this CorpSumer?
Who Is This “CorpSumer”?
August 25, 2017

In our previous blog, we took a look at a new breed of consumer, the “Corpsumer” – a segment that now…

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Corpsumers make brand decisions based on personal values.
“CorpSumers” are Voting with Their Wallets
August 23, 2017

Business 101: the best product at the best price wins, right? Features, convenience, quality and brand reputation drive purchases. Not so…

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Resonate Platform
Innovation in Advocacy Shares Resonate’s Superior Voter Behavior Modeling Methodology
August 18, 2017

Recently, Innovation in Advocacy, a regular publisher on blogging website Medium, shared their thoughts on Resonate’s unique voter behavior modeling capabilities….

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Resonate Receives Recognition from Inc 5000
Resonate Named for 6th Consecutive Year on the Inc. 5000 List of America’s Fastest Growing Private Companies
August 17, 2017

Inc. Magazine Unveils its 36th Inc. 5000 List Reston, Virginia, August 16, 2017 — For the 6th consecutive year, Resonate is ranked…

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How to Solve for Miserable Match Rates, Weak Voter Models and Ineffective Blanket Messaging
August 9, 2017

The 2008 election fundamentally changed political campaigning by revolutionizing the use of digital. Since then, political digital ad spend has grown…

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Resonate Overview Video: Easily achieve a deeper understanding of your audience
July 25, 2017

In this overview video, you’ll meet Resonate, the single platform that allows you to research any audience in great depth, engage…

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Future of Mobile Marketing Image
ANA Interviews Resonate on the Future of Mobile Marketing
July 21, 2017

Resonate’s CEO, Bryan Gernert, was interviewed by ANA to discuss the future of mobile marketing and real-time mobile strategy. Here are…

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brand Politics
Profits and Politics: A Data-driven Analysis of Brands Going Political
July 20, 2017

A recent survey found 57% of consumers buy or boycott products based on a brand’s stance on political or social issues. As…

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Resonate Interviewed by Campaigns & Elections on Data, Analytics and the Future of Political Campaigning
July 12, 2017

Resonate’s Gary Sherwood appeared on Campaigns & Elections’ Campaign Insider series to discuss the lessons learned from the 2016 elections and the…

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ANA Webinar
Webinar: How Underlying Consumer Values Impact Engagement
June 30, 2017

CreditLoan.com Shares their Success Story A-Z In a world of short consumer attention spans and proliferation of media channels, it is…

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